Available to hire
I’m a results-driven senior digital marketing professional with 6+ years in scaling B2B and B2C brands across the U.S., UK, and Africa. I have a proven track record turning underperforming brands into growth engines by integrating paid media, SEO, and lifecycle marketing strategies that deliver measurable ROI. I’ve led multi-channel campaigns across Google Ads, Meta Ads, LinkedIn, and TikTok, generating millions of impressions, thousands of conversions, and hundreds of thousands in attributable revenue.
I excel at data-driven funnel optimization and revenue attribution, using GA4, HubSpot, Zoho CRM, and CallRail to connect marketing performance to revenue and retention. I collaborate closely with cross-functional teams from legal to software development and SaaS to drive coherent customer journeys and scalable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Manager at PHREETECH
January 1, 2022 - PresentIncreased organic keyword rankings from 15 to 55 traffic-driving keywords, generating over 45K+ organic impressions in 2 months through strategic blog content and SEO research. Grew organic traffic by 41% via on-page optimization, content restructuring, meta refinement, and internal linking. Revamped brand engagement using Twitter Spaces, webinars and LinkedIn discussions resulting in 5% growth in social followers. Launched and managed lead generation campaigns with Google Search and Performance Max yielding 25,000+ impressions, 1,200+ clicks, 400+ form submissions. Acquired 10 MQLs weekly and secured 7 client partnerships in 12 months. Optimized marketing assets which increased conversion. Managed SEO and paid ad campaigns for multiple clients, improving domain authority, site health, and local presence with significant lead generation and client retention.
Digital Marketing Manager at Communications Arc Digital Agency
November 30, 2023 - July 23, 2025Spearheaded user acquisition strategies that converted 30% of website visitors into first-time deposits for Sportsbet.io and improved daily active users by 3%. Managed end-to-end paid media budgets across multiple platforms for various clients. Developed successful marketing proposals leading to acquisition of major brands Betwinner and Sportsbet.io. Implemented conversion tracking infrastructure for influencer campaigns and content optimization. Executed integrated outdoor campaigns resulting in 12% uplift in first time deposits. Achieved $15K average monthly deposits, with peak deposits of $40K during the FIFA World Cup 2022.
Marketing Manager at KOBOBID
June 30, 2022 - July 23, 2025Acquired over 200K new users within the first year of launch with a consistent 30% daily active player rate. Launched and optimized email marketing automation to boost player retention and reduce churn. Managed PPC, programmatic, and social media advertising campaigns using A/B testing and data analysis to enhance ROI. Delivered a 60% increase in annual revenue through integrated direct and digital marketing strategies. Increased web traffic by 15% through targeted multi-channel campaigns supporting lead generation and brand visibility. Led go-to-market strategy for three new product verticals contributing to monthly revenue increase of ₦10 million.
Marketing Manager at Kobo Bid
January 1, 2021 - June 1, 2022Launched and scaled growth initiatives for a B2C Auctions & Gaming Platform, acquiring 200K+ users in the first year, sustaining a 30% daily active rate. Implemented email automation, reducing churn and boosting retention. Increased 2022 annual revenue by 60% through integrated paid and organic campaigns and planned three go-to-market launches contributing an average ₦20M in monthly revenue.
Digital Marketing Manager at Arc Digital Agency
October 1, 2022 - November 20, 2023Drove user acquisition and conversion-driven performance for sports betting and eCommerce clients. Led paid media across social, search, PPC, and display with an emphasis on ROI, delivering consistent deposits and revenue growth. Managed budgets and optimized campaigns around high-profile events (e.g., UEFA Champions League Final, FIFA World Cup) and client initiatives.
Education
BSc at Obafemi Awolowo University
January 1, 2016 - December 31, 2016BSc Geography at Obafemi Awolowo University
January 11, 2030 - January 1, 2016Google Search Certificate at Google
January 11, 2030 - January 1, 2025HubSpot SEO Certified at HubSpot Academy
January 1, 2025 - January 1, 2025Diploma in Project Management at Google
January 1, 2023 - January 1, 2023Introduction to Advanced Scrum Master Training at Alison
January 1, 2023 - January 1, 2023Content Advertising & Social IMC at Northwestern University
January 1, 2020 - December 31, 2020Integrated Marketing Communications at IE Business School
January 1, 2021 - December 31, 2021Fundamentals of Digital Marketing at Google
January 1, 2018 - January 1, 2018Account-Based Marketing at Udemy
January 11, 2030 - January 13, 2026Qualifications
Google Analytics Certificate
January 1, 2025 - December 31, 2025Google Search Certificate
January 1, 2025 - December 31, 2025Google Diploma Project Management
January 1, 2023 - December 31, 2023Alison Introduction to Advanced Scrum Master Training
January 1, 2023 - December 31, 2023Northwestern University Certificate Content, Advertising and Social IMC
January 1, 2020 - December 31, 2020IE Business School Certificate Integrated Marketing Communications
January 1, 2021 - December 31, 2021Google Certificate Fundamentals of Digital Marketing
January 1, 2018 - December 31, 2018Google Search Certificate
January 11, 2030 - January 1, 2025HubSpot SEO Certification
January 1, 2025 - January 1, 2025Google Diploma in Project Management
January 1, 2023 - January 1, 2023Introduction to Advanced Scrum Master Training
January 1, 2023 - January 1, 2023Content Advertising & Social IMC
January 1, 2020 - December 31, 2020Integrated Marketing Communications
January 1, 2021 - December 31, 2021Fundamentals of Digital Marketing
January 1, 2018 - January 1, 2018Industry Experience
Software & Internet, Gaming, Professional Services, Retail, Media & Entertainment, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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