Available to hire
Hi! I’m Suparni, a passionate and performance-driven digital marketing specialist with over 20 years of experience. I love working on capturing untapped business opportunities, increasing brand awareness, and rolling out automated email campaigns that convert users into customers. Whether it’s managing large marketing projects or mentoring cross-functional teams, I thrive on making sure every campaign delivers quality results on time and within budget.
I’m fluent in German and English, with a knack for adapting to industry trends and driving successful strategies for brand identity and crisis communication. I enjoy collaborating across teams to optimize operational efficiency and create compelling content that resonates with audiences. Let’s connect and create impactful marketing solutions together!
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Fluent
Spanish; Castilian
Beginner
Work Experience
CRM Manager Customer Lifecycle Communications at Heinemann Dutyfree
May 31, 2025 - July 23, 2025Conception and management of communication campaigns, planning and overseeing projects, internal and external coordination, creation of campaigns and email marketing projects using SAP Marketing Cloud. Implemented AB testing and optimized customer lifecycle campaigns. Led Salesforce migration and integration involving Salesforce Marketing Cloud, email marketing, CRM automations, and target group management.
Content Manager at Miele.com
April 30, 2025 - July 23, 2025Coordinated and maintained Miele websites and local webshops, focused on expanding online presence aligned with the customer portfolio. Managed international country creation, landing pages, campaigns, and SEO maintenance using SAP Hybris and OpenText.
Marketing Manager & Academy Development at AdvoCoach Academy for Lawyers
December 31, 2024 - July 23, 2025Led strategy and project management for academy development alongside marketing management, including campaign control, website and landing page management, lead generation via GetResponse, and B2B communication on LinkedIn and email marketing.
Social Media & Digital Marketing Campaigns at OPED / Orthelligent Digital Health Solutions
September 30, 2024 - July 23, 2025Developed and executed social media and content strategies to enhance brand awareness and sales. Coordinated influencer marketing and collaborations, monitored campaigns, and developed digital sales funnels and media campaign strategies.
Content Manager in Onsite Marketing & Content Management at Breuninger.de
May 31, 2024 - July 23, 2025Managed onsite marketing content and retail media for brand and luxury segments. Coordinated brand teasers and ads, implemented new CRM software, and optimized processes using the Amplience headless content system. Served as liaison for brands and stakeholders.
Project Manager Campaigns, Product Development & Brand Communications at Douglas.de Beauty Media Solutions GmbH
December 31, 2023 - July 23, 2025Consulted on project management for campaigns and product development, optimized brand strategy and communication, coordinated stakeholders, led Salesforce project and campaign management, and integrated Asana for workflow optimization.
Social Media Manager at Digitas Pixel Park
January 31, 2023 - July 23, 2025Optimized social media workflows and managed accounts for brands including Opel, Jeep, Alfa, and Fiat using Sprinklr. Coordinated graphic designers and copywriters as freelancers, handled stakeholder communications, and setup social media ad campaigns.
Content Manager at Lichtblick
September 30, 2023 - July 23, 2025Managed content teams, advised stakeholders on sustainability marketing, and optimized CMS Contentful processes to improve content management strategies aligned with sustainability goals.
e-commerce Marketing Manager at Vaillant
October 31, 2022 - July 23, 2025Handled e-commerce projects including content creation for landing pages and banners, sales data analysis using Excel, and utilized Salesforce marketing, sales and commerce clouds. Managed key account and internal stakeholder interfaces and supported corporate and internal sales marketing communication.
Marketing & Brand Strategy Consultant at Aareal Bank Gruppe
April 30, 2022 - July 23, 2025Managed digital media projects, controlled communications and production measures, applied agile methods, advanced digitization and automation processes, developed social media content and coordinated agencies for annual report images. Led employer branding and internal marketing activities.
Project Manager & Brand Communication at Miele.com
February 28, 2022 - July 23, 2025Led localization and campaign rollout projects, coordinated launch of new brand guidelines, ensured international campaign asset usability, managed communication across business units, and completed a content audit involving multiple stakeholders and markets.
Marketing & Brand Manager at Orthomechanik.de
December 31, 2021 - July 23, 2025Planned media relations, coordinated partners and suppliers, managed lead generation and sales growth, strategized content channels including newsletters and blogs, and developed new product designs and campaigns including sponsor partnerships.
Coach and Consultant in Positioning and Marketing at Mugrauer Consulting
March 31, 2021 - July 23, 2025Provided business coaching and marketing consulting to coaches focusing on personal branding, lead generation, content posting, and advertisement creation. Helped clients achieve ROI milestones through strategic marketing.
Social Media Marketing Manager at 1000 gute Gründe
December 31, 2020 - July 23, 2025Developed and implemented social media marketing initiatives including editing, writing, email marketing, content creation and campaign conception. Achieved over 30% social media growth in seven months by deploying new strategies and analytical tools.
Content Marketing & Campaign Manager at Flower Council Holland (Blumenbüro.de NGO)
February 28, 2019 - July 23, 2025Supported social media and video marketing, content production, customer service, and marketing conception. Created automated email series, published articles, and hosted campaigns and influencer events to increase brand awareness and traffic.
Self-employed Online Marketing Manager, Project Manager & Consultant at COMMTRIBE.com
January 1, 2006 - PresentProvided online marketing and project management services to various clients. Developed strategies and content, facilitated product launches, led interim projects, and coached clients on health, balance, and business coaching.
Social Media & Online Project Manager at VORWERK Thermomix (Freelancer)
May 31, 2016 - July 23, 2025Managed internal and external marketing communications, strengthened public relations, organized marketing events, and served as community manager using social media for brand marketing and heavy-user activation.
Project Manager at CAVUS
February 28, 2014 - July 23, 2025Designed and managed marketing incentives and trade marketing programs, trained and led freelancers and cross-functional teams. Created trade fair shows and events, aligned marketing and sales departments, and implemented strategies to improve sales.
Project Manager at ego1/Vierklang West
July 31, 2008 - July 23, 2025Planned and executed events, promotions, and trade marketing programs. Led small teams, consulted on sales promotions and guerrilla campaigns, conducted research and concept development to meet client objectives.
Project Assistant / Trainee at Cerberus
May 31, 2006 - July 23, 2025Organized promotional activities and events for major clients like Sony and PlayStation, coordinated promotion hostesses and freelancers for trade shows and roadshows.
CRM Manager Customer Lifecycle Communications at Heinemann Dutyfree
May 31, 2025 - July 23, 2025Responsible for conception, planning, and management of communication campaigns. Coordinated internal and external projects, created campaigns and email marketing projects in SAP Marketing Cloud. Conducted AB Testing campaigns and optimized customer lifecycle campaigns. Led Salesforce migration and integration including Marketing Cloud, Email-Marketing, CRM, and Automations.
Content Manager at Miele.com
April 30, 2025 - July 23, 2025Managed and coordinated Miele websites and local webshops internationally. Developed and expanded online presence focusing on customer portfolio and international countries. Maintained SEO and managed campaigns, landing pages, and promotions using SAP Hybris and OpenText.
Marketing Manager & Academy Development at AdvoCoach Academy for Lawyers
December 31, 2024 - July 23, 2025Handled strategy and project management of academy development and marketing management. Controlled campaigns, websites, product pages, landing pages, funnels, and lead generation via GetResponse. Managed B2B email marketing and LinkedIn strategies.
Social Media & Digital Marketing Campaigns at OPED / Orthelligent Digital Health Solutions
September 30, 2024 - July 23, 2025Developed strategies and executed social media and content management to increase brand awareness and sales. Managed influencer marketing and digital sales funnels, coordinated influencer cooperation and monitored performance.
Content Manager in Onsite Marketing & Content Management, Brand and Luxury at Breuninger.de
May 31, 2024 - July 23, 2025Managed content for onsite marketing, retail media, and content management in brand and luxury sector. Coordinated brand promoted teaser and ads, implemented new CRM Software, and optimized processes in Amplience content system.
Project Manager Campaigns, Product Development & Brand Communications at Douglas.de Beauty Media Solutions GmbH
December 31, 2023 - July 23, 2025Consulted project management and optimized brand strategy. Led Salesforce projects, implemented campaign management, coordinated Asana integration, and communicated with stakeholders to optimize brand and communication strategies.
Social Media Manager at Digitas Pixel Park
January 31, 2023 - July 23, 2025Optimized social media management workflows and handled social media accounts using Sprinklr for brands including Opel, Jeep, Alfa & Fiat. Coordinated freelancers and managed social media campaigns including ads.
Content Manager at Lichtblick
September 30, 2023 - July 23, 2025Consulted and managed content team, advised on content issues with a sustainability marketing focus. Optimized content management processes using CMS Contentful.
E-commerce Marketing Manager at Vaillant
October 31, 2022 - July 23, 2025Managed projects and consulting for e-commerce content creation. Created landing pages and banners, analyzed sales figures, handled Salesforce Marketing Cloud and Commerce Cloud, and coordinated stakeholder communication.
Marketing & Brand Strategy Consultant at Aareal Bank Gruppe
April 30, 2022 - July 23, 2025Managed digital media projects including corporate publishing and campaign development. Coordinated agencies, advanced digitization and employer branding, and consulted on brand strategy.
Project Manager & Brand Communication at Miele.com
February 28, 2022 - July 23, 2025Led localization projects and campaign management for brand guidelines and product launches internationally. Coordinated communication across business units, managed content audit projects, and ensured campaign rollout success.
Marketing & Brand Manager at Orthomechanik.de
December 31, 2021 - July 23, 2025Planned and executed media relations, managed partners and suppliers, grew lead generation and sales, coordinated content channels, and developed new products and campaign visuals along with influencer partnerships.
Coach and Consultant in Positioning and Marketing at Mugrauer Consulting
March 31, 2021 - July 23, 2025Provided business coaching and marketing consulting for coaches. Helped clients with positioning, lead generation, content creation, and ad campaigns to achieve premium business coaching ROI.
Social Media Marketing Manager at 1000 gute Gründe
December 31, 2020 - July 23, 2025Developed and administered social media marketing initiatives, including content creation, email marketing, and campaign strategies. Achieved over 30% growth in social media channels within seven months.
Content Marketing & Campaign Manager at Flower Council Holland (Blumenbüro.de NGO)
February 28, 2019 - July 23, 2025Supported NGO with social media and video marketing, content production, marketing conceptions, influencer campaigns, and automated email series to convert users to magazine buyers.
Self-employed Online Marketing Manager, Project Manager & Consultant at COMMTRIBE.com
January 1, 2006 - PresentProvided online marketing content and project leadership for various clients. Facilitated product launches, marketing strategy enhancements, and coached companies in health and life balance programs.
Social Media & Online Project Manager (Freelancer) at VORWERK Thermomix
May 31, 2016 - July 23, 2025Managed marketing communication, public relations, and marketing events. Utilized social media platforms for brand marketing and activated heavy users through innovative marketing plans.
Project Manager at CAVUS
February 28, 2014 - July 23, 2025Designed and led marketing incentives, trade marketing programs, and retail loyalty programs. Mentored freelancers and teams to enhance skills and efficiency. Consulted on product launches and events to increase sales.
Project Manager at ego1/Vierklang West
July 31, 2008 - July 23, 2025Planned events, promotions, and trade marketing programs. Led and mentored teams. Created impactful sales promotions and guerrilla campaigns with limited budgets.
Project Assistant / Trainee at Cerberus
May 31, 2006 - July 23, 2025Organized promotional activities and events for Sony brands including trade fairs and road shows. Coordinated hundreds of freelancers for shows and promotions.
Education
Baccalaureate at Gesamtschule Holweide, Burgwiesenstraße 125, Köln
January 1, 1999 - December 31, 2003Dual Study System for Event Management at IHK Köln
January 1, 2003 - December 31, 2006Baccalaureate at Gesamtschule Holweide, Burgwiesenstraße 125, Köln
January 1, 1999 - December 31, 2003Dual Study System for Event Management at IHK Köln
January 1, 2003 - December 31, 2006Qualifications
Salesforce Marketing Cloud Certification
January 1, 2021 - December 31, 2021Scrum Certification
January 1, 2021 - December 31, 2021Project Management Professional (PMP)
January 1, 2021 - December 31, 2021Online Trade & Mobile Commerce Diploma
January 1, 2020 - December 31, 2020Diploma Creative Director
January 1, 2019 - December 31, 2019Life Coach Certification
January 1, 2018 - December 31, 2018Holistic Nutrition Coach Diploma
January 1, 2017 - December 31, 2017Salesforce Marketing Cloud Certification
January 1, 2021 - December 31, 2021Scrum Certification
January 1, 2021 - December 31, 2021Project Management Certification PMP (PMI)
January 1, 2020 - December 31, 2020Online Trade & Mobile Commerce Diploma
January 1, 2019 - December 31, 2019Creative Director Diploma
January 1, 2018 - December 31, 2018Life Coach Certification
January 1, 2017 - December 31, 2017Holistic Nutrition Coach Diploma
January 1, 2016 - December 31, 2016Industry Experience
Consumer Goods, Retail, Financial Services, Energy & Utilities, Non-Profit Organization, Professional Services, Healthcare, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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