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I am a driven creative designer specializing in UX/UI with over 10 years of experience. I excel at leading teams and transforming complex needs into innovative digital experiences. Throughout my career, I have successfully helped over 30+ brands launch their digital presence. I enjoy developing UX strategies that increase user engagement and improve conversion rates. I am passionate about applying human-centered design principles to craft seamless and accessible digital interfaces that enhance user satisfaction and reduce friction.…I am a driven creative designer specializing in UX/UI with over 10 years of experience. I excel at leading teams and transforming complex needs into innovative digital experiences. Throughout my career, I have successfully helped over 30+ brands launch their digital presence. I enjoy developing UX strategies that increase user engagement and improve conversion rates. I am passionate about applying human-centered design principles to craft seamless and accessible digital interfaces that enhance user satisfaction and reduce friction.

Amna Feroze

UI Designer, UX Designer, Web Designer, +2

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I am a driven creative designer specializing in UX/UI with over 10 years of experience. I excel at leading teams and transforming complex needs into innovative digital experiences. Throughout my career, I have successfully helped over 30+ brands launch their digital presence. I enjoy developing UX strategies that increase user engagement and improve conversion rates. I am passionate about applying human-centered design principles to craft seamless and accessible digital interfaces that enhance user satisfaction and reduce friction.…I am a driven creative designer specializing in UX/UI with over 10 years of experience. I excel at leading teams and transforming complex needs into innovative digital experiences. Throughout my career, I have successfully helped over 30+ brands launch their digital presence. I enjoy developing UX strategies that increase user engagement and improve conversion rates. I am passionate about applying human-centered design principles to craft seamless and accessible digital interfaces that enhance user satisfaction and reduce friction.

Available to hire

I am a driven creative designer specializing in UX/UI with over 10 years of experience. I excel at leading teams and transforming complex needs into innovative digital experiences. Throughout my career, I have successfully helped over 30+ brands launch their digital presence.

I enjoy developing UX strategies that increase user engagement and improve conversion rates. I am passionate about applying human-centered design principles to craft seamless and accessible digital interfaces that enhance user satisfaction and reduce friction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

Urdu

Fluent

Work Experience

Software Design Engineer at Teresol

January 1, 2017 - July 23, 2025

Designed user interfaces for various products involving high tech interface of aircraft, car infotainment system, attendance device, Tracking chips. Worked in collaboration with back-end teams of node.js to design web based platform for various NGOs, Offices, Schools and banks. Worked on a defense project (details cannot be disclosed).

HEAD - UX/UI Web Design at Digital Street

January 1, 2017 - Present

Led a cross-functional design team, working with various brands in launching their products. Spearheaded end-to-end UX process for over 30+ digital products, including SaaS platforms, e-commerce sites, and mobile applications. Conducted user research, usability testing, and stakeholder interviews to define user personas, customer journeys, and product requirements. Created wireframes, high-fidelity mockups, interactive prototypes, and design systems using tools like Figma, Sketch, Adobe XD, and InVision. Collaborated closely with cross-functional teams including developers, product managers, and marketers to align user needs with business goals and technical feasibility. Applied human-centered design principles to craft seamless and accessible digital interfaces that enhanced user satisfaction and reduced friction. Improved user engagement and conversion rates through data-driven design decisions, A/B testing, and continuous iteration based on analytics and user feedback. Stayed ahead