Rashna Fidha Farooque

Lead UI UX Designer at DAR-AL-ATTA

Led end-to-end UX framework development and designed KHAYATY, a multi-device eCommerce platform for Emirati women, including mobile app and web dashboard. Redesigned a website with SEO optimization, increasing organic traffic by 45% and reducing bounce rate by 22% through enhanced UX structure, faster load times, and keyword-aligned content layout. Created over 50+ wireframes and 20+ prototypes using Figma; delivered UI assets across Illustrator and Photoshop to ensure visual consistency and accelerate design-to-development handoff by 20%.

Lead UI UX Designer at DAR-AL-ATTA

Designed the KHAYATY platform, a culturally tailored multi-device eCommerce experience for Emirati women including a mobile app and web dashboard. Redesigned company website to improve SEO, increasing organic traffic by 45% and reducing bounce rates by 22%. Created consistent UI elements using Figma and Adobe tools, enhancing design-to-development handoff by 20%. Developed over 50 wireframes and 20 prototypes for eCommerce clients.

Lead UI UX Designer at Dar-Al-Atta

Led the end-to-end UX framework and design for the KHAYATY platform, a culturally tailored multi-device eCommerce experience for Emirati women including a mobile app and web dashboard. Redesigned website focusing on SEO optimization, improving organic traffic by 45% and reducing bounce rate by 22%. Delivered diverse UI assets with Figma, Adobe Illustrator, and Photoshop, boosting design-to-development handoff efficiency by 20%. Created over 50 wireframes and 20 prototypes targeting eCommerce clients.

Lead UI UX Designer at DAR-AL-ATTA

Led the end-to-end UX framework and design of the KHAYATY platform, a culturally tailored multi-device eCommerce experience empowering Emirati women, including mobile app and web dashboard. Redesigned website with a focus on SEO optimization, increasing organic traffic by 45% and reducing bounce rate by 22% through improved UX structure and faster load times. Created 50+ wireframes and 20+ prototypes, delivering UI elements using Figma, Adobe Illustrator, and Adobe Photoshop, enhancing design-to-development handoff by 20%. Designed a dedicated web platform for tailors to showcase and sell products, enabling local artisans and improving seller visibility with customizable storefronts and product management tools.

Lead UI UX Designer at DAR-AL-ATTA

Crafted the end-to-end UX framework and designed the KHAYATY platform, a multi-device eCommerce experience tailored for Emirati women — spanning mobile app to web dashboard. Redesigned a website with a focus on SEO optimization, improving organic traffic by 45% and reducing bounce rate by 22% through enhanced UX structure, faster load times, and keyword-aligned content layout. Designed and delivered diverse UI elements and assets across tools like Figma, Adobe Illustrator and Adobe Photoshop, ensuring consistency in visual language and accelerating design-to-development handoff by 20%. Created over 50+ wireframes and 20+ prototypes using Figma for clients in E-Commerce Platform.

UI UX Designer (Contract) at AVALON DC

Designed and launched an interior design platform and a tailoring website, increasing user satisfaction by 20%. Led user research including client interviews and persona development to align product goals with user needs, influencing key UX decisions. Conducted user interviews for a tailor service website, addressing pain points and increasing customer inquiries by 30% post-launch. Collaborated with front-end developers to implement pixel-perfect designs using HTML and CSS basics.

UI UX Designer (Contract) at AVALON DC

Designed and launched an interior design platform and a tailoring website, increasing user satisfaction by 20%. Led end-to-end user research, including client interviews and persona development, aligning product goals with user needs. Conducted user interviews and in-depth UX research to uncover key user pain points and designed a user-centric interface that increased customer inquiries by 30% post-launch. Collaborated with front-end developers to implement pixel-perfect designs using basics of HTML and CSS.

UI UX Designer (Contract) at EMIRION TECHLAB

Designed a tailoring website with intuitive UI to streamline custom order placements. Conducted user interviews to gather insights and refined user journeys; collaborated with a logo designer for cohesive branding; focused on usability, accessibility, and design consistency across platforms.

UI UX Designer (Contract) at EMIRION TECHLAB

Designed a custom tailoring website with an intuitive UI, gathered user feedback via interviews to refine journeys, collaborated on branding consistency, and focused on usability and accessibility across platforms.

UI UX Designer (Contract) at Avalon DC

Designed and launched an interior design platform and tailoring website, increasing user satisfaction by 20%. Led user research including interviews and persona development to align product goals with user needs. Enhanced tailor service website user interface, increasing customer inquiries by 30%. Collaborated with front-end developers to implement pixel-perfect designs using basic HTML and CSS.

UI Designer at EMIRON TECHLAB

Designed a tailoring website with an intuitive UI to streamline custom orders. Conducted user interviews to refine user journeys and collaborated with a logo designer to ensure cohesive branding. Focused on usability, accessibility, and design consistency across platforms.

UI Designer at EMIRON TECHLAB

Designed a tailoring website with intuitive UI to streamline custom order placements. Conducted user interviews to gather insights and refine user journeys based on real feedback. Collaborated with a logo designer to maintain cohesive branding across digital touchpoints. Focused on usability, accessibility, and design consistency across platforms.

UI UX Designer Consultant at AVALON DC

Designed and launched an interior design platform and a tailoring website, increasing user satisfaction by 20%. Led end-to-end user research, including client interviews and persona development, guiding key UX decisions. Conducted user interviews and in-depth UX research for tailoring service website, identifying pain points and designing user-centric interface increasing customer inquiries by 30% post-launch. Collaborated with front-end developers to implement pixel-perfect designs with HTML/CSS.

UI UX Designer Consultant at AVALON DC

Led design and launch of an interior design platform and tailoring website, increasing user satisfaction by 20%. Conducted full-cycle user research including interviews and persona development. Improved customer inquiries by 30% post-launch through user-centric interface design. Collaborated with front-end developers for pixel-perfect implementation using HTML and CSS basics.

UI Designer at Emiron Techlab

Designed a tailoring website focused on streamlining custom order placements. Conducted user interviews to gather insights and refined user journeys accordingly. Collaborated with logo designer to maintain cohesive branding and ensured usability, accessibility, and consistency across platforms.

UI UX Designer at Freelancer

Collaborated with startups across eCommerce delivering tailored UX/UI solutions; designed websites, mobile apps, dashboards and branding assets using Figma, Dora, Adobe Photoshop, and Illustrator. Led case studies for major design projects (PCART), built high-fidelity prototypes and design systems, reducing development feedback cycles by 30%. Earned certifications in UX design including the Google UX Design Certificate.

UI UX Designer at Freelancer

Collaborated with startups on eCommerce projects delivering tailored UX/UI solutions that improved user engagement and usability. Designed websites, mobile apps, dashboards, and branding assets using Figma, Dora, Adobe Photoshop, and Illustrator. Led case studies, including PCART eCommerce platform, and built high-fidelity prototypes and design systems reducing development feedback cycles by 30%.

UI UX Designer (Freelancer) at Freelancer

Collaborated with startups across eCommerce to deliver tailored UX/UI solutions improving engagement and usability. Designed websites, mobile apps, dashboards, and branding assets using Figma, Dora, Adobe Photoshop, and Illustrator. Led case studies for major projects including PCART eCommerce platform, building high-fidelity prototypes and design systems that reduced development feedback cycles by 30%. Applied structured design thinking methods and earned certifications such as Google UX Design Certificate.

UI UX Designer at Freelancer

Collaborated with startups across eCommerce delivering tailored UX/UI solutions that improved engagement and usability metrics. Designed websites, mobile apps, dashboards, and branding assets, using tools like Figma, Dora, Adobe Photoshop, and Illustrator. Led case studies for major design projects, documenting process, insights, and impact. Built high-fidelity prototypes and design systems, reducing development feedback cycles by 30%. Acquired certifications in UX design, including the Google UX Design Certificate, and applied structured design thinking methods in real-world projects.

UI UX Designer at Freelancer

Worked with startups on tailored UX/UI solutions for eCommerce platforms, designing websites, apps, dashboards, and branding assets using tools like Figma and Adobe. Led case studies including PCART eCommerce platform documenting design process and metrics. Created high-fidelity prototypes and design systems, reducing development feedback cycles by 30%.

UI UX Designer (Intern) at FESTA GROUP OF COMPANIES

Collaboratively designed Trainer Buddy, an educational web platform; applied core design principles to create an accessible UI; designed interactive prototypes and led user requirement gathering sessions with product managers and engineers.

UI UX Designer (Intern) at FESTA GROUP OF COMPANIES

Co-designed intuitive user interfaces for Trainer Buddy, an educational web platform, crafting cohesive and branded digital experiences. Applied core design principles like typography and color theory. Created interactive UI prototypes to improve stakeholder alignment and speed development. Led requirement gathering with product managers and engineers, translating insights into actionable design solutions.

UI UX Designer (Intern) at FESTA GROUP OF COMPANIES

Collaboratively designed intuitive user interfaces for Trainer Buddy, an educational web platform crafting a cohesive and branded digital experience. Applied core design principles including typography, color theory, layout, and visual hierarchy. Designed interactive UI prototypes that clearly communicated product functionality and user journey, resulting in smoother stakeholder alignment and faster development cycles. Led user requirement gathering sessions with product managers and engineers, translating insights into actionable design solutions.

UI UX Designer (Intern) at FESTA GROUP OF COMPANIES

Collaboratively designed user interfaces for an educational platform, applying typography, color theory and visual hierarchy principles to create engaging UIs. Developed interactive prototypes improving stakeholder alignment and speeding development. Led user requirement sessions translating insights into design solutions.