Dear TWINE Team I’m excited to apply for the Facebook Ads Specialist position for your e-commerce jewelry brand. With years of hands-on experience managing Meta campaigns for e-commerce businesses in the fashion and beauty industries, I’ve built a deep understanding of how to turn creative advertising into measurable growth across both US and European markets. Over the past few years, I’ve managed multiple Shopify stores, one of which I scaled from zero to €400,000 in just eight months through a data-driven Meta Ads strategy focused on creative testing, funnel segmentation, and ROI optimization. My approach combines performance marketing, storytelling, and automation — ensuring that every euro spent translates into tangible sales. I specialize in: Developing full-funnel Meta Ads strategies (TOF – MOF – BOF) to maximize conversions; Crafting and testing ad creatives that resonate with fashion-conscious audiences; Analyzing performance data and implementing continuous optimization to reach aggressive ROAS goals; Collaborating closely with creative teams to ensure brand coherence and high engagement. I’m confident that my mix of analytical precision and creative intuition can help your jewelry brand scale profitably and sustainably. I’m also available for part-time or performance-based collaboration — I value partnerships built on results. Thank you for your time and consideration. I’d love the opportunity to discuss how I can help drive your growth through Meta Ads.

Roberto Anastasio

Dear TWINE Team I’m excited to apply for the Facebook Ads Specialist position for your e-commerce jewelry brand. With years of hands-on experience managing Meta campaigns for e-commerce businesses in the fashion and beauty industries, I’ve built a deep understanding of how to turn creative advertising into measurable growth across both US and European markets. Over the past few years, I’ve managed multiple Shopify stores, one of which I scaled from zero to €400,000 in just eight months through a data-driven Meta Ads strategy focused on creative testing, funnel segmentation, and ROI optimization. My approach combines performance marketing, storytelling, and automation — ensuring that every euro spent translates into tangible sales. I specialize in: Developing full-funnel Meta Ads strategies (TOF – MOF – BOF) to maximize conversions; Crafting and testing ad creatives that resonate with fashion-conscious audiences; Analyzing performance data and implementing continuous optimization to reach aggressive ROAS goals; Collaborating closely with creative teams to ensure brand coherence and high engagement. I’m confident that my mix of analytical precision and creative intuition can help your jewelry brand scale profitably and sustainably. I’m also available for part-time or performance-based collaboration — I value partnerships built on results. Thank you for your time and consideration. I’d love the opportunity to discuss how I can help drive your growth through Meta Ads.

Available to hire

Dear TWINE Team I’m excited to apply for the Facebook Ads Specialist position for your e-commerce jewelry brand. With years of hands-on experience managing Meta campaigns for e-commerce businesses in the fashion and beauty industries, I’ve built a deep understanding of how to turn creative advertising into measurable growth across both US and European markets.
Over the past few years, I’ve managed multiple Shopify stores, one of which I scaled from zero to €400,000 in just eight months through a data-driven Meta Ads strategy focused on creative testing, funnel segmentation, and ROI optimization. My approach combines performance marketing, storytelling, and automation — ensuring that every euro spent translates into tangible sales. I specialize in: Developing full-funnel Meta Ads strategies (TOF – MOF – BOF) to maximize conversions; Crafting and testing ad creatives that resonate with fashion-conscious audiences; Analyzing performance data and implementing continuous optimization to reach aggressive ROAS goals; Collaborating closely with creative teams to ensure brand coherence and high engagement. I’m confident that my mix of analytical precision and creative intuition can help your jewelry brand scale profitably and sustainably. I’m also available for part-time or performance-based collaboration — I value partnerships built on results. Thank you for your time and consideration. I’d love the opportunity to discuss how I can help drive your growth through Meta Ads.

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Language

Italian
Fluent
English
Fluent
German
Advanced

Work Experience

Digital Strategist Progetto Palestra Oneforall at Oneforall S.r.l.
October 1, 2024 - Present
Responsible for strategic planning of the brand launch, defining and implementing communication strategies to position the brand in the market. Managed organic and paid social content creation to attract and convert target audiences. Led digital advertising campaigns (Facebook Ads) aimed at converting online traffic into real contacts. Developed performance marketing campaigns for lead generation, conversion strategies for local subscriptions, and optimized funnels to drive offline audience actions such as bookings and appointments. Analyzed campaign data to optimize performance and collaborated with creative and technical teams for successful launches utilizing creative and unconventional growth strategies.
Digital Strategist / Marketer Area Casa & Cucine at Area Casa & Cucine S.A.S
November 1, 2024 - Present
Designed and implemented marketing automation strategies to optimize client acquisition and nurturing processes. Created integrated digital strategies to strengthen brand identity in the furniture sector. Optimized online presence through targeted campaigns to increase website traffic and showroom visits. Developed promotional strategies for special offers and seasonal initiatives. Created sector-specific content emphasizing product strengths through visual storytelling and copywriting. Conducted A/B testing for advertising creatives to identify the most effective lead generation combinations. Managed personalized email marketing campaigns for customer loyalty and product promotion. Integrated Zapier for workflow automation and performed advanced database segmentation for targeted communications. Analyzed email marketing KPIs for continuous campaign optimization.
Google Advertiser – 4 E-Commerce (Sp. gestita 50K/mo) at E-Commerce Brand (www.airvita.it)
November 1, 2024 - Present
Managed nationwide Google Ads campaigns aimed at brand growth. Optimized Search, Display, Shopping, and Performance Max campaigns to enhance visibility and ROI. Monitored performance metrics (CTR, CPC, CPA) and adjusted strategies for maximum results. Executed advanced segmentation and targeting based on user behavior and interests. Developed keyword research strategies to improve positioning and capture potential clients. Implemented remarketing campaigns to re-engage interested users and increase conversions.
Key Account Manager Cliente (ex FCA, Stellantis) at Cooper Standard
April 30, 2024 - July 23, 2025
Managed all commercial issues including profitability for key accounts during RFQ phase. Led Monozukuri project for Stellantis. Improved profit margins and optimized logistics and production activities. Managed volume increases across Italian, Mexican, and Serbian plants. Supported sales and profit margin growth activities. Assisted plants with part transfers to new manufacturing centers. Identified new growth opportunities and improvement plans (KPI). Planned internal budgeting. Managed client relations and contractual frameworks.
Business Developer at Senstronic
June 30, 2022 - July 23, 2025
Monitored client portfolio, identified future needs and proposed new solutions. Developed commercial strategic plans for product range growth. Expanded client portfolio with a focus on the automotive sector across Italy. Provided on-site technical support to Tier 1 and Sub Tier 1 plants for proper implementation of company solutions. Planned market strategies to achieve sales targets. Developed Senstronic's brand in the Italian market. Managed and followed up OEM projects and their suppliers. Produced weekly CRM reports and coordinated monthly with the French headquarters.
Technical Commercial & Sales Developer at Transtec
May 31, 2018 - July 23, 2025
Developed brands within the automatic transmission and power steering seals family. Managed commercial activities including daily client requests and orders. Coordinated marketing team for promotional materials preparation. Identified technical problems and prepared technical reports in English recommending product improvements. Produced monthly business and technical reports for European commercial director. Organized and supported trade shows locally (Autopromotec, Automechanika, Rematek).
Technical Commercial & Sales Developer at Impergom S.R.L.
December 31, 2015 - July 23, 2025
Researched and analyzed European automotive component markets with a focus on Germany. Established initial contacts with major German and European companies. Presented the company to potential German and European clients. Managed bids, order entry, invoicing, and delivery notes through proprietary management software. Provided trade show support.
European Product & Event Support Specialist at Nintendo of Europe GmbH
June 30, 2014 - July 23, 2025
Managed and secured confidential IT materials for new development projects. Prepared hardware and software for international trade show exhibitions. Provided onsite IT technical support at European events. Delivered in-house IT technical support.
Digital Strategist Progetto Palestra Oneforall at Oneforall S.r.l.
October 1, 2024 - Present
Planned and executed strategic brand launch of Oneforall gym including communication strategies, social media management, content creation, digital advertising (Facebook Ads), lead generation campaigns, conversion strategies for on-site memberships, funnel creation to drive online to offline actions, campaign performance analysis, and collaboration with creative and operational teams.
Digital Strategist / Marketer Area Casa & Cucine at Area Casa & Cucine S.A.S
November 1, 2024 - Present
Designed and implemented marketing automation strategies to optimize client acquisition and nurturing. Created integrated digital strategies to reinforce brand identity in furnishing sector. Managed online presence via targeted campaigns increasing website traffic and showroom visits. Developed content focused on product strengths with visual storytelling and copywriting, conducted A/B testing on ads for lead generation, personalized email marketing campaigns, integrated Zapier for workflow automation, segmented client database for targeted communication, and analyzed campaign KPIs.
Google Advertiser – 4 E-Commerce at E-Commerce Brand (www.airvita.it)
November 1, 2024 - Present
Managed comprehensive national Google Ads campaigns aimed at brand growth. Optimized Search, Display, Shopping and Performance Max campaigns to increase visibility and ROI. Monitored key metrics (CTR, CPC, CPA) and adjusted strategies accordingly. Executed advanced segmentation and targeting, developed keyword research strategies, and implemented remarketing to regain interested users and boost conversions.
Key Account Manager Cliente (ex FCA, Stellantis) at Cooper Standard
April 30, 2024 - July 23, 2025
Managed all commercial aspects including key account profitability during RFQ phases. Led MONOZUKURI project for Stellantis. Improved profit margins and logistics/productivity savings. Managed volume growth across Italian, Mexican, and Serbian plants. Supported sales and profit growth activities, coordinated part transfers to new plants, identified new growth opportunities and improvement plans including KPI development, budgeting, and contractual relations handling.
Business Developer at Senstronic
June 30, 2022 - July 23, 2025
Followed commercial portfolio, identified future needs and proposed solutions. Developed commercial strategy for product line expansion. Extended client portfolio focused on automotive sector in Italy. Provided on-site technical support at Tier 1 and Sub Tier 1 plants. Executed market strategy planning to reach sales targets. Developed brand presence in Italy. Managed and followed OEM and supplier projects. Prepared weekly CRM reports and coordinated monthly with headquarters.
Technical Commercial & Sales Developer at Transtec
May 31, 2018 - July 23, 2025
Developed brands within automatic transmission seals and power steering segments for passenger cars and trucks. Coordinated IT/UK marketing teams for promotional material preparation. Managed daily client requests and orders. Identified technical issues and prepared English technical reports with product improvement suggestions. Delivered monthly business and technical reports for European commercial director. Organized trade shows and provided onsite event support.
Technical Commercial & Sales Developer at Impergom
December 31, 2015 - July 23, 2025
Performed market research with focus on German automotive component market. Conducted initial phone contacts with key German and European companies. Presented company to potential clients. Managed offers, order entry, invoicing and delivery documents using proprietary software. Supported trade shows.
European Product & Event Support Specialist at Nintendo of Europe GmbH
June 30, 2014 - July 23, 2025
Managed confidential IT material of developing projects. Prepared hardware and software products for international trade fairs. Provided onsite technical IT support at European events. Delivered in-house IT technical support.
Digital Strategist Progetto Palestra Oneforall at Oneforall S.r.l.
October 1, 2024 - Present
Planning and executing strategic brand launch activities, managing content creation for organic and paid campaigns, utilizing digital advertising primarily on Facebook and Instagram to drive lead generation and offline conversions. Collaborated with cross-functional teams to optimize campaign performance using data-driven insights and creative strategies to accelerate growth and user acquisition.
Digital Strategist / Marketer Area Casa & Cucine at Area Casa & Cucine S.A.S
November 1, 2024 - Present
Designed and implemented marketing automation strategies to optimize customer acquisition and nurturing. Developed integrated digital campaigns to strengthen brand identity in the furniture sector, increased online presence and showroom visits, used storytelling for product promotion, conducted A/B testing for lead generation efficacy, managed personalized email marketing campaigns, and automated workflows with Zapier.
Google Advertiser – 4 E-Commerce at E-Commerce Brand (www.airvita.it)
November 1, 2024 - Present
Managed national Google Ads campaigns to enhance brand growth, optimized Search, Display, Shopping, and Performance Max campaigns to improve visibility and ROI, monitored campaign metrics, executed advanced audience targeting and remarketing, and developed keyword research strategies for better positioning and conversion.
Key Account Manager Cliente (EX FCA, STELLANTIS) at Cooper Standard
April 30, 2024 - July 23, 2025
Handled all commercial issues and profitability for key accounts during RFQ phases, led MONOZUKURI project for Stellantis, improved profit margins and logistics efficiencies, managed volume increments at various international plants, supported sales and business margin growth, facilitated supplier transfers, identified growth opportunities and KPIs, and managed client relationships and contractual frameworks.
Business Developer at SENSTRONIC
June 30, 2022 - July 23, 2025
Managed client portfolio follow-up, identified client needs and proposed new solutions, developed strategic commercial plans, expanded portfolio with focus on automotive market in Italy, provided on-site technical support at TIER 1 and SUB TIER 1 plants, planned market strategies, developed brand presence in Italy, coordinated sales project follow-ups and reported to main French headquarters via CRM.
Technical Commercial & Sales Developer at TRANSTEC
May 31, 2018 - July 23, 2025
Developed brands for automatic transmission seals and power steering products, coordinated IT/UK marketing teams for promotional material, managed client requests and orders, identified technical issues and provided improvement reports in English, prepared monthly business and technical reports, organized and supported trade fair stands.
Technical Commercial & Sales Developer at IMPERGOM
December 31, 2015 - July 23, 2025
Conducted market research focused on the German automotive component market, handled initial contacts with German and European companies, presented company profiles to potential clients, managed offers, orders, invoicing and delivery documentation, supported trade shows.
European Product & Event Support Specialist at NINTENDO OF EUROPE
June 30, 2014 - July 23, 2025
Managed and safeguarded confidential IT materials related to new projects, prepared hardware and software for international exhibitions, provided on-site technical IT support at European events and in-house technical information support.
Digital Strategist at Oneforall
October 1, 2024 - Present
Strategic planning of the brand launch; definition and implementation of communication strategies; driving attention and engagement on social media; creation and management of organic and paid content to attract and convert the target audience; digital advertising (Facebook Ads) focused on converting online traffic into real contacts; performance marketing campaigns aimed at lead generation; conversion strategies (on-site memberships); development of optimized funnels to guide online audiences toward concrete offline actions; campaign data analysis to optimize performance; collaboration with creative, technical, and operational teams for a consistent and successful launch; use of creative strategies to accelerate growth and user acquisition.
Digital Strategist / Marketer at Area Casa & Cucine
November 1, 2024 - Present
Design and implementation of marketing automation strategies to optimize customer acquisition and nurturing processes; development of integrated digital strategies to strengthen brand identity in the furniture sector; optimization of online presence to increase website traffic and showroom visits; creation of strategies to promote special offers and seasonal initiatives; execution of A/B testing on ad creatives to identify the most effective combinations for lead generation; management of personalized email marketing campaigns; integration of Zapier to automate workflows across digital platforms; advanced segmentation of the customer database to increase conversion rates; analysis of email marketing campaign performance using KPIs such as open rates, clicks, and conversions.
Google Accounts Manager (E-Commerce)
October 1, 2024 - Present
Full management of nationwide Google Ads campaigns aimed at brand growth; optimization of Search, Display, Shopping, and Performance Max campaigns to increase visibility and ROI; continuous monitoring of performance metrics (CTR, CPC, CPA) and adjustment of strategies to maximize results; advanced segmentation and targeting based on search behaviors and interests; development of keyword research strategies; implementation of remarketing to re-engage interested users and increase conversions.
Key Account Manager (Stellantis Ex-FCA) at Cooper Standard
April 1, 2024 - October 8, 2025
Responsibility for all commercial issues, including profit management of the key account during the RFQ phase; Project Manager for the MONOZUKURI program at Stellantis; improved profit margins and achieved savings in logistics and production activities; managed volume increases for programs across Italian, Mexican, and Serbian plants; supported sales activities and profit margin growth of existing business; assisted plants in transferring parts to new manufacturing centers; identified new growth and market opportunities; defined new improvement and performance plans (KPIs); internal budgeting and planning; managed customer relationships and related contractual frameworks.
Business Developer / Brand Country Manager ITALY at Senstronic
June 1, 2022 - October 8, 2025
Customer portfolio follow-up, identification of future needs, and proposal of new solutions; drafting of strategic commercial plans for product line development; expansion of the current client portfolio with a focus on the automotive sector across the Italian market; on-site technical support at TIER 1 and SUB TIER 1 plants; strategic market planning to achieve sales targets; development of SENSTRONIC brand in the Italian market; management and commercial follow-up of OEM projects; weekly CRM reporting and coordination with the French headquarters; follow-up of the entire order process from submission to shipment.
Technical Sales & Business Developer at Freudenberg Transtec (CorteCo)
May 1, 2018 - October 8, 2025
Brand development within the Automatic Transmission and Power Steering Gaskets division; multi-level brand development for passenger cars and trucks; distribution to workshops; coordination with IT/UK Marketing for promotional materials; daily management of customer requests and orders; drafting technical reports in English on product-related issues; monthly business and technical reports for the European Sales Director; organization of booths and on-site support at trade fairs.
International Sales Representative at Imergom S.R.L.
December 1, 2015 - October 8, 2025
Market research and analysis in the European market with a focus on the German automotive components sector; initial telephone contact with major German and European companies; corporate presentations to potential clients; management of quotations, order entry, invoicing, and delivery notes; trade fair support.
Italian Event Coordinator & Datacenter Technician at Nintendo of Europe GmbH
October 1, 2024 - Present
Managed and safeguarded confidential IT material related to new projects; prepared hardware and software for presentation at international trade fairs; provided on-site technical IT support at European events; delivered in-house technical support and assistance.

Education

Dott. in multimedialità e discipline dell’arte, musica e spettacolo at Università degli Studi di Torino
October 1, 2003 - September 30, 2006
Perito in Elettronica & Telecomunicazioni at Università degli Studi di Torino
January 1, 1998 - July 31, 2003
Dott. in multimedialità e discipline dell’arte, musica e spettacolo at Università degli Studi di Torino
October 1, 2003 - September 30, 2006
Perito in Elettronica & Telecomunicazioni at Università degli Studi di Torino
September 1, 1998 - July 31, 2003
Dott. in multimedialità e discipline dell’arte, musica e spettacolo at Università degli Studi di Torino
October 1, 2003 - September 30, 2006
Perito in Elettronica & Telecomunicazioni at Università degli Studi di Torino
September 1, 1998 - July 31, 2003
Bachelor’s Degree in Multimedia and Disciplines of Art, Music and Entertainment at University of Turin
September 1, 2006 - October 8, 2025
High School Diploma in Electronics & Telecommunications at University of Turin
September 1, 1998 - July 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Media & Entertainment, Software & Internet, Professional Services, Other