Roberto Anastasio
Dear TWINE Team I’m excited to apply for the Facebook Ads Specialist position for your e-commerce jewelry brand.
About
Dear TWINE Team I’m excited to apply for the Facebook Ads Specialist position for your e-commerce jewelry brand. With years of hands-on experience managing Meta campaigns for e-commerce businesses in the fashion and beauty industries, I’ve built a deep understanding of how to turn creative advertising into measurable growth across both US and European markets.
Over the past few years, I’ve managed multiple Shopify stores, one of which I scaled from zero to €400,000 in just eight months through a data-driven Meta Ads strategy focused on creative testing, funnel segmentation, and ROI optimization. My approach combines performance marketing, storytelling, and automation — ensuring that every euro spent translates into tangible sales. I specialize in: Developing full-funnel Meta Ads strategies (TOF – MOF – BOF) to maximize conversions; Crafting and testing ad creatives that resonate with fashion-conscious audiences; Analyzing performance data and implementing continuous optimization to reach aggressive ROAS goals; Collaborating closely with creative teams to ensure brand coherence and high engagement. I’m confident that my mix of analytical precision and creative intuition can help your jewelry brand scale profitably and sustainably. I’m also available for part-time or performance-based collaboration — I value partnerships built on results. Thank you for your time and consideration. I’d love the opportunity to discuss how I can help drive your growth through Meta Ads.
- 12 years' experience
- Joined July 2025
Skills· 14
Languages
- ItalianFluent
- EnglishFluent
- GermanAdvanced
Industry experience
- Retail
- Manufacturing
- Consumer Goods
- Media & Entertainment
- Software & Internet
- Professional Services
- Other
Work experience· 32 roles
Design and implementation of marketing automation strategies to optimize customer acquisition and nurturing processes; development of integrated digital strategies to strengthen brand identity in the furniture sector; optimization of online presence to increase website traffic and showroom visits; creation of strategies to promote special offers and seasonal initiatives; execution of A/B testing on ad creatives to identify the most effective combinations for lead generation; management of personalized email marketing campaigns; integration of Zapier to automate workflows across digital platforms; advanced segmentation of the customer database to increase conversion rates; analysis of email marketing campaign performance using KPIs such as open rates, clicks, and conversions.
Managed national Google Ads campaigns to enhance brand growth, optimized Search, Display, Shopping, and Performance Max campaigns to improve visibility and ROI, monitored campaign metrics, executed advanced audience targeting and remarketing, and developed keyword research strategies for better positioning and conversion.
Designed and implemented marketing automation strategies to optimize customer acquisition and nurturing. Developed integrated digital campaigns to strengthen brand identity in the furniture sector, increased online presence and showroom visits, used storytelling for product promotion, conducted A/B testing for lead generation efficacy, managed personalized email marketing campaigns, and automated workflows with Zapier.
Education· 8
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