Available to hire
I am a global SEO consultant with over 15 years of experience specializing in enterprise SEO campaigns, technical SEO, content optimization, and strategic growth planning. I enjoy blending data insights with innovative SEO techniques to drive sustainable organic growth that aligns with business goals.
Based in Malaysia but working remotely worldwide, I have successfully led SEO initiatives across multiple industries and regions, improving search rankings and increasing revenue. My passion lies in leveraging the latest AI SEO strategies to optimize content for Google’s generative search experiences and helping brands enhance their digital presence on a global scale.
Experience Level
Language
English
Advanced
Portuguese
Intermediate
Work Experience
International SEO Consultant at Australia (In-House) Remote, Worldwide
August 1, 2024 - PresentManaging the SEO portfolio of a reputed IT-managed services company in Australia, driving organic growth across all digital properties. Leading and executing SEO strategies for diverse markets, achieving significant organic growth and improving search engine rankings across multiple regions. Collaborating with content, design, and tech teams to implement SEO recommendations effectively. Consulting with international clients to develop and execute tailored SEO campaigns, resulting in measurable increases in traffic and conversions. Providing strategic SEO guidance to multinational companies, ensuring consistent and effective performance in global search landscapes. Driving international SEO initiatives by leveraging data-driven insights to maximize ROI and achieve client goals across different markets. Managing cross-border SEO projects, optimizing content for various languages and cultural contexts to enhance global visibility. Conducting in-depth SEO audits using industry-leading tool
Senior SEO Manager at First Page Digital
August 31, 2024 - July 23, 2025Oversaw and optimized 15+ SEO campaigns, ensuring high-quality results and consistently exceeding client expectations. Independently managed enterprise accounts with monthly budgets of up to SGD 80K. Successfully collaborated with renowned clients, including CIMB, Manulife, M1 (B2B/B2C), DHL - (Global), Love Bonito(APEC), SMU (Singapore Management University), HLAS (Insurance), The Learning Lab, The Listening Lab (Singapore / Malaysia), and Pedro Shoes. Developed and executed effective SEO strategies aligned with campaign KPIs and objectives. Conducted in-depth website audits and keyword research to identify optimization opportunities, working closely with clients and internal development teams to implement recommendations promptly. Performed comprehensive keyword research for local and global campaigns to enhance website visibility. Created detailed content briefs and worked closely with the content team, ensuring all suggested keywords were strategically incorporated for maximum SEO
Head of Project Delivery - SEO at Bruce Clay
May 31, 2022 - July 23, 2025Responsible for the organic growth and successful delivery of 10+ SEO campaigns. Worked with well-known global clients such as OPPO, Fun88, OSL Singapore, Pristyn Care, Gaana.com, The Promo Lab - New Zealand, and Vetassess Australia. Collaborated with senior management, content teams, and account managers to ensure seamless execution of SEO tasks. Conducted thorough SEO analysis and optimization, enhancing website performance and visibility. Managed workloads and worked closely with team members to ensure project success, delivering high-quality results. Ensured the quality of all SEO projects through rigorous checks before client delivery. Maintained regular client communication, delivering progress reports and actionable insights. Developed effective link strategies and provided architecture recommendations to improve user experience and search rankings.
SEO Manager at Publicis Sapient
April 30, 2021 - July 23, 2025Developed and implemented an SEO strategy to improve organic traffic and search ranking for global audiences in the health products industry. Worked closely with a US-based client (MEDTRONIC (USA)) and internal stakeholders. Provided technical and content audit recommendations and implemented them for global sites. Provided multilingual SEO recommendations for non-English digital assets and global websites, including technical, keywords, and content.
Assistant SEO Manager at Royal Golden Eagle
September 30, 2020 - July 23, 2025Managed all business digital properties globally and drove organic growth across all platforms. Provided technical audit recommendations and implemented solutions for business group sites including RGE Corporate Site Singapore, APRIL ASIA PaperOne Indonesia, ASIAN AGRI Palm Oil Indonesia, and APR Textile Indonesia. Developed and executed SEO strategies enhancing organic traffic and search rankings for Indonesia, Brazil, and Singapore markets. Resolved poor rankings through strategic troubleshooting and optimization initiatives. Monitored web analytics to recommend improvements in site architecture, content strategies, and technical SEO. Collaborated with cross-functional teams to create SEO-driven content. Worked closely with editorial staff to maximize the search traffic potential of each content piece. Utilized SEO and SEM insights to develop integrated search strategies, tracking, and analyzing performance. Managed responsibilities including Online Reputation Management (ORM), new w
Lead - SEO at MobiKwik
October 31, 2018 - July 23, 2025Responsible for improving organic traffic for Recharge/Bill payment and Bus Booking categories.
Group Head - SEO at Publicis Groupe
January 31, 2017 - July 23, 2025Responsible for the organic growth and successful delivery of 20+ SEO campaigns. Managed a team of 6+ senior SEO professionals and collaborated with team members to ensure project success, effectively managing workloads and delivering high-quality results. Worked closely with the VP, contributing SEO expertise to create presentations for new business opportunities. Maintained regular client communication, delivering progress reports and actionable insights. Worked with well-known clients such as Airtel, PNB MetLife, Vistara, Audi, Aviva, and HP.
Group Media Manager – SEO at Cheil Worldwide (Samsung)
March 31, 2016 - July 23, 2025Responsible for improving visibility and non-branded organic traffic for Samsung B2C and B2B products.
SEO Manager at McCann Worldgroup
March 31, 2013 - July 23, 2025Drove organic growth and successfully delivered 15+ SEO campaigns. Managed a team of 3+ senior SEO professionals. Worked with well-known clients such as MetLife, Lufthansa, GM-Chevrolet, Hero Motocorp, GE, and JCB.
Senior SEO Specialist at V-anglz Technologies
January 31, 2009 - July 23, 2025SEO Specialist at Netcradle
November 30, 2006 - July 23, 2025SEO Specialist at Getit Infomediary
December 31, 2006 - July 23, 2025Education
Bachelor of Commerce at University of Delhi, India
January 1, 2001 - June 30, 2004Qualifications
Certificate in Computer (CIC)
January 11, 2030 - July 23, 2025Google – The Fundamentals of Digital Marketing | Google Studio Certified
January 11, 2030 - July 23, 2025Adobe Omniture Training Certified
January 11, 2030 - July 23, 2025BrightEdge Certified
January 11, 2030 - July 23, 2025SEO Training – Bruce Clay
January 11, 2030 - July 23, 2025Industry Experience
Professional Services, Financial Services, Telecommunications, Consumer Goods, Education
Experience Level
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