Available to hire
I am a Creative Director with a strong expertise in UX, branding, and art direction, focused on delivering visual strategies that increase user engagement and improve digital experiences. I excel in creative leadership, omnichannel campaigns, data-informed design, and leveraging AI-driven tools to accelerate workflows and drive business results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Beginner
Language
Portuguese
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Freelance Art director at Pluvia digital
January 1, 2023 - PresentWorking independently with various clients to create custom visual designs for their businesses. Developed branding identities, including logos, color palettes, and typography. Designed marketing materials such as business cards, flyers, and social media graphics. Collaborated closely with clients to understand their vision and deliver designs that align with their brand aesthetic. Managed multiple projects simultaneously, ensuring timely delivery and client satisfaction.
Creative director at Slcomm
December 31, 2023 - July 23, 2025Led a team of designers and copywriters in developing innovative advertising campaigns. Developed and executed creative concepts for various clients in diverse industries, including consumer goods, technology, and healthcare. Utilized market research and user insights to inform strategic decisions and optimize campaign performance. Collaborated with clients to understand their brand objectives and deliver effective solutions that drive business results. Implemented UX design principles to enhance user experiences across digital platforms.
Art director at Speed Sports
December 31, 2020 - July 23, 2025Oversaw the visual aspects of advertising and marketing campaigns, ensuring consistent branding and messaging. Directed a team of graphic designers and photographers, providing guidance and feedback to maintain high-quality standards. Created visually compelling designs for print and digital media, including brochures, websites, social media content, and advertisements. Collaborated with clients to understand their design requirements and translate them into effective visual solutions. Conducted regular design critiques to promote continuous improvement and foster a culture of creativity.
Art director at Llacuna Agency
December 31, 2018 - July 23, 2025Experienced Creative Director skilled in UX design, strategic planning, and event management. Directed and produced arts and communication strategies for major product launch events and renowned brands. Led creative teams in corporate events, branding, and internal marketing development. Successfully managed the Ford - Campus Party project for five consecutive years, featuring interactive technologies and standout experiences such as "Mememimica". Excelled in creating engaging experiences and leading successful creative initiatives.
Graphic designer at Planin Agency
December 31, 2014 - July 23, 2025Collaborated with a team of designers and communication professionals to develop visually compelling materials for clients in various industries. Created engaging designs for print and digital platforms, including brochures, infographics, and social media graphics. Worked closely with clients to understand their branding and messaging goals, translating them into effective visual solutions. Ensured consistency in brand identity across all design deliverables. Managed multiple projects simultaneously, meeting tight deadlines and delivering high-quality designs.
Graphic designer - Government Communication Department at Government of the State of São Paulo
December 31, 2011 - July 23, 2025Worked as part of the communication team for the State Government, serving under the then governor and current Vice President of Brazil, Mr. Geraldo Alckmin (2008 - 2010) and later under Governor João Dória (2018 - 2019). Created visually appealing designs for a wide range of government communication materials, including brochures, reports, and presentations. Collaborated with government officials and departments to ensure accurate and impactful visual representation of policies and initiatives. Maintained brand consistency and adhered to government guidelines in all design work. Managed design projects from concept to completion, meeting strict deadlines and delivering high-quality materials.
Creative art assistant at Alvo Propaganda & Marketing
December 31, 2008 - July 23, 2025Contributed to marketing material creation, brainstormed creative solutions, conducted trend research, refined designs with senior team, and ensured precise pre-press preparation for high-quality print production.
Freelance Art Director at Pluvia Digital
January 1, 2023 - PresentWorking independently with various clients to create custom visual designs for their businesses. Developed branding identities, including logos, color palettes, and typography. Designed marketing materials such as business cards, flyers, and social media graphics. Collaborated closely with clients to understand their vision and deliver designs that align with their brand aesthetic. Managed multiple projects simultaneously, ensuring timely delivery and client satisfaction.
Creative Director at Slcomm
December 31, 2023 - September 26, 2025Led a team of designers and copywriters in developing innovative advertising campaigns. Developed and executed creative concepts for various clients in diverse industries, including consumer goods, technology, and healthcare. Utilized market research and user insights to inform strategic decisions and optimize campaign performance. Collaborated with clients to understand their brand objectives and deliver effective solutions that drive business results. Implemented UX design principles to enhance user experiences across digital platforms.
Art Director at Speed Sports
December 31, 2020 - September 26, 2025Oversaw the visual aspects of advertising and marketing campaigns, ensuring consistent branding and messaging. Directed a team of graphic designers and photographers, providing guidance and feedback to maintain high-quality standards. Created visually compelling designs for print and digital media, including brochures, websites, social media content, and advertisements. Collaborated with clients to understand their design requirements and translate them into effective visual solutions. Conducted regular design critiques to promote continuous improvement and foster a culture of creativity.
Art Director at Llacuna Agency
December 31, 2018 - September 26, 2025Experienced Creative Director skilled in UX design, strategic planning, and event management. Highlights include: Direction and production of arts and communication strategies for major product launch events and renowned brands. Leadership of creative teams in corporate events, branding, and internal marketing development. Successful management of the Ford - Campus Party project for five consecutive years, featuring interactive technologies and standout experiences like "Mememimica". With a strong track record of delivering impactful results, I excel in creating engaging experiences and leading successful creative initiatives.
Graphic Designer at Planin Agency
December 31, 2014 - September 26, 2025Collaborated with a team of designers and communication professionals to develop visually compelling materials for clients in various industries. Created engaging designs for print and digital platforms, including brochures, infographics, and social media graphics. Worked closely with clients to understand their branding and messaging goals, translating them into effective visual solutions. Ensured consistency in brand identity across all design deliverables. Managed multiple projects simultaneously, meeting tight deadlines and delivering high-quality designs.
Graphic Designer - Government Communication Department at Government of the State of São Paulo
December 31, 2011 - September 26, 2025Worked as part of the communication team for the State Government, serving under the command of ex-governor Geraldo Alckmin (2008-2010) and later under Governor João Dória (2018-2019). Created visually appealing designs for a wide range of government communication materials, including brochures, reports, and presentations. Collaborated with government officials and departments to ensure accurate and impactful visual representation of policies and initiatives. Maintained brand consistency and adhered to government guidelines in all design work. Managed design projects from concept to completion, meeting strict deadlines and delivering high-quality materials.
Graphic Designer - Government Communication Department at Government of the State of São Paulo
December 31, 2019 - September 26, 2025Created visually appealing designs for government materials during 2018-2019, adhering to brand guidelines and producing clear, impactful communications for public initiatives.
Creative Art Assistant at Alvo Propaganda & Marketing
December 31, 2008 - September 26, 2025Contributed to marketing material creation, brainstormed creative solutions, conducted trend research, refined designs with senior team, and ensured precise pre-press preparation for high-quality print production.
Freelance Art Director at Pluvia digital
January 1, 2023 - PresentWorking independently with various clients to create custom visual designs for their businesses. Developed branding identities, including logos, color palettes, and typography. Designed marketing materials such as business cards, flyers, and social media graphics. Collaborated closely with clients to understand their vision and deliver designs that align with their brand aesthetic. Managed multiple projects simultaneously, ensuring timely delivery and client satisfaction. Main clients: APAS, Basf, Corteva, BRF, DSM, Guerra, Gilead Sciences, Monster Energy Drink, Nestlé, Pluvia, Reed Exhibitions and Team Creatif
Creative Director at Slcomm
December 31, 2023 - September 26, 2025Led a team of designers and copywriters in developing innovative advertising campaigns. Developed and executed creative concepts for various clients in diverse industries, including consumer goods, technology, and healthcare. Utilized market research and user insights to inform strategic decisions and optimize campaign performance. Col laborated with clients to understand their brand objectives and deliver effective solutions that drive business results. Implemented UX design principles to enhance user experiences across digital platforms.
Art Director at Speed Sports
December 31, 2020 - September 26, 2025Oversaw the visual aspects of advertising and marketing campaigns, ensuring consistent branding and messaging. Directed a team of graphic designers and photographers, providing guidance and feedback to maintain high-quality standards. Created visually compelling designs for print and digital media, including brochures, websites, social media content, and advertisements. Collaborated with clients to understand their design requirements and translate them into effective visual solutions. Conducted regular design critiques to promote continuous improvement and foster a culture of creativity.
Art Director at Llacuna Agency
December 31, 2018 - September 26, 2025Experienced Creative Director skilled in UX design, strategic planning, and event management. Highlights include: Direction and production of arts and communication strategies for major product launch events and renowned brands. Leadership of creative teams in corporate events, branding, and internal marketing development. Successful management of the Ford - Campus Party project for five consecutive years, featuring interactive technologies and standout experiences like 'Mememimica'. With a strong track record of delivering impactful results, I excel in creating engaging experiences and leading successful creative initiatives. Main clients: ABB, CD Projekt Red, Clearsale, Continental Tires, Doce Uva, Ford S.A, JD Group, Kroton, LG, Schaeffler, Troller.
Graphic Designer at Planin Agency
December 31, 2014 - September 26, 2025Collaborated with a team of designers and communication professionals to develop visually compelling materials for clients in various industries. Created engaging designs for print and digital platforms, including brochures, infographics, and social media graphics. Worked closely with clients to understand their branding and messaging goals, translating them into effective visual solutions. Ensured consistency in brand identity across all design deliverables. Managed multiple projects simultaneously, meeting tight deadlines and delivering high-quality designs.
Graphic Designer - Government Communication Department at Government of the State of São Paulo
December 31, 2011 - September 26, 2025Created visually appealing designs for a wide range of government communication materials, including brochures, reports, and presentations. Col laboratorio by collaborating with government officials and departments to ensure accurate and impactful visual representation of policies and initiatives. Maintained brand consistency and adhered to government guidelines in all design work. Managed design projects from concept to completion, meeting strict deadlines and delivering high-quality materials.
Graphic Designer - Government Communication Department at Government of the State of São Paulo
December 31, 2019 - September 26, 2025Created visually appealing designs for a wide range of government communication materials, including brochures, reports, and presentations. Col laboratorio by collaborating with government officials and departments to ensure accurate and impactful visual representation of policies and initiatives. Maintained brand consistency and adhered to government guidelines in all design work. Managed design projects from concept to completion, meeting strict deadlines and delivering high-quality materials.
Creative Art Assistant at Alvo Propaganda & Marketing
December 31, 2008 - September 26, 2025Contributed to marketing material creation, brainstormed creative solutions, conducted trend research, refined designs with senior team, and ensured precise pre-press preparation for high-quality print production.
Freelance Art director at Pluvia digital
January 1, 2023 - PresentIndependent art director delivering customized visual designs for diverse clients. Developed branding identities (logos, color palettes, typography) and marketing materials (business cards, flyers, social media graphics). Collaborated closely with clients to translate vision into brand-consistent visuals and managed multiple projects to ensure timely delivery and satisfaction. Main clients included APAS, Basf, Corteva, BRF, DSM, Guerra, Gilead Sciences, Monster Energy Drink, Nestlé, Pluvia, Reed Exhibitions and Team Creatif.
Creative director at Slcomm
January 1, 2023 - September 26, 2025Led a team of designers and copywriters in developing innovative advertising campaigns. Developed and executed creative concepts for clients across consumer goods, technology, and healthcare. Used market research and user insights to inform strategy and optimize campaign performance. Collaborated with clients to meet brand objectives and delivered solutions that drive business results. Implemented UX design principles to enhance user experiences across digital platforms.
Art director at Llacuna Agency
January 1, 2018 - September 26, 2025Experienced Creative Director skilled in UX design, strategic planning, and event management. Led creative teams in corporate branding, product launches, and internal marketing development. Directed long-term Ford Campus Party projects featuring interactive technologies and standout experiences like Mememimica, delivering engaging experiences and creative initiatives for major brands.
Graphic designer at Planin Agency
January 1, 2014 - September 26, 2025Collaborated with a team to develop visually compelling materials for clients across industries. Created print and digital designs including brochures, infographics, and social media graphics. Worked closely with clients to ensure branding and messaging goals were met and translated into effective visual solutions.
Graphic designer - Government Communication Department at Government of the State of São Paulo
January 1, 2011 - September 26, 2025Worked as part of the government communication team, creating visually appealing designs for brochures, reports, and presentations. Collaborated with government officials to ensure accurate and impactful visual representation of policies. Maintained brand consistency and adhered to guidelines, managing projects from concept to completion under tight deadlines.
Graphic designer - Government Communication Department at Government of the State of São Paulo
January 1, 2019 - September 26, 2025Rejoined the government communications team to design materials for policy communication, continuing to maintain brand consistency and high standards across communications for initiatives and reports.
Creative art assistant at Alvo Propaganda & Marketing
January 1, 2008 - September 26, 2025Contributed to marketing material creation, brainstormed creative solutions, conducted trend research, refined designs with senior team, and ensured precise pre-press preparation for high-quality print production. Worked with clients such as Becton & Dickinson, Cirúrgica Fernandes, Droga Verde, Revista Afirmativa Plural, Johnson & Johnson.
Art director at Speed Sports
January 1, 2020 - September 26, 2025Oversaw the visual aspects of advertising campaigns, ensuring consistent branding and messaging. Directed a team of graphic designers and photographers, translating client requirements into effective visual solutions for print and digital media. Conducted regular design critiques to foster creativity and quality.
Freelance Art Director at Freelance
January 1, 2023 - November 20, 2025Provide branding, UX and digital campaign services across multiple sectors, delivering full visual identities, interface designs, brand guidelines and marketing materials. Strategically employ AI tools to accelerate creative processes, explore new visuals, and manage end-to-end projects, including sales presentations and client consultations.
Art Director at Slcomm
January 1, 2023 - January 1, 2023Led the creative team in developing 360º campaigns for global brands; designed concepts, digital assets, UX experiences and multiplatform content; applied user insights to guide design decisions and improve performance; developed high-impact creative proposals and executive presentations.
Art Director at Speed Sports
January 1, 2020 - January 1, 2020Directed campaign visuals and coordinated creative teams; created digital campaigns, websites and social media content; implemented review processes and continuous improvement of creative output.
Art Director & Creative Lead at Llacuna Agency
January 1, 2018 - January 1, 2018Led creative direction for major events, brand activations and corporate branding; managed the Ford – Campus Party project for five consecutive years, focusing on interactive experiences; developed campaigns and content for large-scale events.
Designer at Planin
January 1, 2014 - January 1, 2014Created graphic and digital materials for large corporations; developed infographics, brochures, presentations and visual communication assets.
Designer at Government of the State of São Paulo
January 1, 2011 - January 1, 2011Produced institutional materials and visual communication for governmental initiatives; collaborated with cross-department teams and adhered to official communication guidelines.
Designer at Government of the State of São Paulo
January 1, 2019 - January 1, 2019Produced institutional materials and visual communication for governmental initiatives; collaborated with cross-department teams and adhered to official communication guidelines.
Art Assistant at Alvo Propaganda & Marketing
January 1, 2008 - January 1, 2008Created graphic and digital materials; supported senior designers with infographics, brochures and presentations.
Freelance Art Director at Self-employed (Freelance)
January 1, 2023 - November 22, 2025Development of branding, UX and digital campaign projects across multiple sectors. Creation of full visual identities, interface design, brand guidelines and graphic materials. Strategic use of AI tools to accelerate creative processes, increase efficiency and explore new visual approaches. End-to-end project management, client relationship oversight and on-time delivery. Development of professional presentations for sales, pitches and decision-making. Key clients included APAS, BASF, Corteva, MBRF, DSM, Monster, Nestlé, Reed Exhibitions, Superbock, among others.
Art Director at Slcomm
December 31, 2023 - December 31, 2023Led the creative team in developing 360º campaigns for global brands. Designed creative concepts, digital assets, UX experiences and multiplatform content. Applied user insights and research data to guide design decisions and improve performance. Developed high-impact creative proposals and executive presentations.
Art Director at Speed Sports
December 31, 2020 - December 31, 2020Responsible for campaign visual direction and coordination of creative teams. Created digital campaigns, websites and social media content. Implemented review processes and continuous improvement of creative output.
Art Director & Creative Lead at Llacuna Agency
December 31, 2018 - December 31, 2018Led creative direction for major events, brand activations and corporate branding. Managed the Ford – Campus Party project for five consecutive years, focusing on interactive experiences. Developed campaigns and content for large-scale events.
Designer at Planin
December 31, 2014 - December 31, 2014Created graphic and digital materials for large corporations. Developed infographics, brochures, presentations and visual communication assets.
Designer at Government of the State of São Paulo
December 31, 2011 - December 31, 2011Produced institutional materials and visual communication for governmental initiatives. Collaborated with cross-department teams and adhered to official communication guidelines. Worked under the administrations of Geraldo Alckmin and João Doria.
Designer at Government of the State of São Paulo
December 31, 2019 - December 31, 2019Produced institutional materials and visual communication for governmental initiatives. Collaborated with cross-department teams and adhered to official communication guidelines. Worked under the administrations of Geraldo Alckmin and João Doria.
Art Assistant at Alvo Propaganda & Marketing
December 31, 2008 - December 31, 2008Assisted in advertising campaigns; contributed to graphic design and layout tasks for client projects.
Education
Bachelor's at São Judas Tadeu University
January 1, 2009 - December 31, 2009Postgraduate Degree at Anhembi Morumbi University
January 1, 2010 - December 31, 2011Bachelor's in Social Communication with a concentration in Advertising and Public Relations at São Judas Tadeu University
January 11, 2030 - September 26, 2025Postgraduate Degree in Art Direction in Contemporary Media at Anhembi Morumbi University
January 11, 2030 - September 26, 2025UX Design Certification at Mergo School
January 11, 2030 - September 26, 2025UX Strategy Certification at Mergo School
January 11, 2030 - September 26, 2025Bachelor's in Social Communication with a concentration in Advertising and Public Relations at São Judas Tadeu University
January 11, 2030 - September 26, 2025Postgraduate Degree in Art Direction in Contemporary Media at Anhembi Morumbi University
January 11, 2030 - September 26, 2025Bachelor's in Social Communication with concentration in Advertising and Public Relations at São Judas Tadeu University
January 11, 2030 - September 26, 2025Postgraduate Degree in Art Direction in Contemporary Media at Anhembi Morumbi University
January 11, 2030 - September 26, 2025Bachelor’s Degree in Social Communication – Advertising & Marketing at São Judas University
January 11, 2030 - November 20, 2025Postgraduate Degree in Art Direction in Contemporary Media at Anhembi Morumbi University
January 11, 2030 - November 20, 2025Bachelor's Degree in Social Communication – Advertising & Marketing at São Judas University
January 11, 2030 - November 22, 2025Postgraduate Degree in Art Direction in Contemporary Media at Anhembi Morumbi University
January 11, 2030 - November 22, 2025Qualifications
UX Design Certification
January 11, 2030 - July 23, 2025UX Strategy Certification
January 11, 2030 - July 23, 2025UX Design Certification
January 11, 2030 - September 26, 2025UX Strategy Certification
January 11, 2030 - September 26, 2025Top Supplier Award from Ford S.A
January 1, 2017 - September 26, 2025Best Final Project Award in Bachelor of Arts in Social Communication
January 1, 2009 - September 26, 2025UX Design Certification
January 11, 2030 - September 26, 2025UX Strategy Certification
January 11, 2030 - September 26, 2025UX Design Certification – Mergo School
January 11, 2030 - November 20, 2025UX Strategy Certification – Mergo School
January 11, 2030 - November 20, 2025UX Design Certification
January 11, 2030 - November 22, 2025UX Strategy Certification
January 11, 2030 - November 22, 2025Industry Experience
Consumer Goods, Healthcare, Government, Manufacturing, Media & Entertainment, Professional Services, Software & Internet, Retail
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