I am an experienced Social Media and Content Specialist with a passion for creating engaging and optimized content across various digital platforms. My expertise spans from social video content such as reels and TikTok videos to LinkedIn and YouTube management, leveraging AI tools like ChatGPT and Jasper to enhance content ideation and drafting. I thrive on data-driven performance analysis, enabling continuous optimization of reach and engagement. Having worked with diverse clients and sectors including B2B and B2C, I support executives and experts in personal branding while managing multi-platform campaigns. I am skilled in collaborating with designers and video editors for high-quality visual content and have a strong background in SEO and content strategy, ensuring content aligns with brand and audience needs.

I am an experienced Social Media and Content Specialist with a passion for creating engaging and optimized content across various digital platforms. My expertise spans from social video content such as reels and TikTok videos to LinkedIn and YouTube management, leveraging AI tools like ChatGPT and Jasper to enhance content ideation and drafting. I thrive on data-driven performance analysis, enabling continuous optimization of reach and engagement. Having worked with diverse clients and sectors including B2B and B2C, I support executives and experts in personal branding while managing multi-platform campaigns. I am skilled in collaborating with designers and video editors for high-quality visual content and have a strong background in SEO and content strategy, ensuring content aligns with brand and audience needs.

Available to hire

I am an experienced Social Media and Content Specialist with a passion for creating engaging and optimized content across various digital platforms. My expertise spans from social video content such as reels and TikTok videos to LinkedIn and YouTube management, leveraging AI tools like ChatGPT and Jasper to enhance content ideation and drafting. I thrive on data-driven performance analysis, enabling continuous optimization of reach and engagement.

Having worked with diverse clients and sectors including B2B and B2C, I support executives and experts in personal branding while managing multi-platform campaigns. I am skilled in collaborating with designers and video editors for high-quality visual content and have a strong background in SEO and content strategy, ensuring content aligns with brand and audience needs.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Founder, Social media expert at Grow Soccial
February 22, 2020 - Present
As a social media marketer and founder, I specialize in building digital-first brands through content that connects and converts. My expertise lies in shaping brand voice, growing engaged communities, and crafting campaigns that balance storytelling with performance. I’ve worked across industries like lifestyle, beauty, wellness, and education — managing everything from organic content strategy to paid media funnels. I’m fluent in tools like Meta Ads Manager, Google Ads, Canva, Creator Studio, Notion, Buffer, and basic design tools like Adobe suite, In shot and CapCut. With a sharp eye on trends and data, I blend intuition with insight to create content that drives results across Instagram, LinkedIn, and emerging platforms.
Freelance Social Media Manager & Content Creator at Hud Qu
April 1, 2025 - Present
Managing social media presence and creating content for various platforms, focusing on SEO-optimized blogs, landing pages, and LinkedIn content to position a SaaS hiring platform as an industry leader. Translating technical product features into clear, audience-relevant messaging for both B2B and B2C segments. Utilizing AI tools to scale content creation, collaborating with designers and video editors for integrated visuals and short-form videos, tracking and analyzing performance metrics to optimize keywords and improve organic reach.
Freelance Social Media Manager & Content Creator at Pixie Tales Studio
August 31, 2025 - September 4, 2025
Planned and produced SEO-optimized blog posts, landing page copy, and LinkedIn content. Translated technical product features into clear, audience-relevant messaging for B2B and B2C segments using AI tools for ideation and drafting. Collaborated with designers and video editors to create integrated visuals and short-form videos across web and social platforms. Tracked and analyzed performance metrics to refine keyword strategy and improve organic reach. Developed brand-aligned content calendars and wrote high-conversion landing page copy to attract photography clients. Produced engaging LinkedIn and Instagram content tailored for platform tone and audience behavior. Optimized post copy and video descriptions with targeted keywords for improved search visibility.
Founder & Content Marketing Specialist at Grow Soccial
January 31, 2025 - September 4, 2025
Led multi-platform content strategy for over 25 clients in lifestyle, tech, and consumer sectors delivering B2B and B2C campaigns. Wrote and optimized blogs, product descriptions, and LinkedIn articles supporting SEO and lead generation. Collaborated with developers to ensure SEO-friendly, mobile-optimized, and visually compelling landing pages. Applied data analysis from Google Analytics and SEMrush to refine keyword targeting and content direction. Produced technical explainer content simplifying topics like automation tools and digital integrations for non-technical audiences.
Content & Community Strategist (Freelance) at Repair Circle
September 30, 2024 - September 4, 2025
Created educational blog posts, landing page copy, and social media content promoting sustainability-focused repair services. Integrated SEO best practices into web copy, improving discoverability for targeted search terms.

Education

MSc Finance at Trinity College Dublin
January 1, 2018 - December 31, 2019
Bachelor of Business Administration (Finance & International Business) at Christ University
January 1, 2015 - December 31, 2018
MSc Finance at Trinity College Dublin
January 1, 2018 - December 31, 2019
Bachelor of Business Administration at Christ University
January 1, 2015 - December 31, 2018
MSc Finance at Trinity College, Dublin
January 1, 2018 - December 31, 2019
Bachelor of Business Administration at Christ University, Bangalore
January 1, 2015 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Financial Services, Professional Services, Consumer Goods, Software & Internet, Education