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I am a data-driven Marketing Automation architect with over three years of experience designing and implementing customer journeys and multichannel campaigns that effectively reach target audiences. My expertise lies in CRM and marketing automation, where I combine technical skills with a business-oriented approach to understand customer pain points and optimize conversion processes. I have a proven track record working with platforms such as HubSpot Marketing Hub and Salesforce and am passionate about utilizing automation tools and analytics to drive measurable results. I enjoy collaborating with cross-functional teams to deliver strategic campaigns in the SaaS and e-commerce sectors.…I am a data-driven Marketing Automation architect with over three years of experience designing and implementing customer journeys and multichannel campaigns that effectively reach target audiences. My expertise lies in CRM and marketing automation, where I combine technical skills with a business-oriented approach to understand customer pain points and optimize conversion processes. I have a proven track record working with platforms such as HubSpot Marketing Hub and Salesforce and am passionate about utilizing automation tools and analytics to drive measurable results. I enjoy collaborating with cross-functional teams to deliver strategic campaigns in the SaaS and e-commerce sectors.

Juan Sánchez Pons

Marketing Automation Specialist, Digital Marketer, Marketing Analyst

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I am a data-driven Marketing Automation architect with over three years of experience designing and implementing customer journeys and multichannel campaigns that effectively reach target audiences. My expertise lies in CRM and marketing automation, where I combine technical skills with a business-oriented approach to understand customer pain points and optimize conversion processes. I have a proven track record working with platforms such as HubSpot Marketing Hub and Salesforce and am passionate about utilizing automation tools and analytics to drive measurable results. I enjoy collaborating with cross-functional teams to deliver strategic campaigns in the SaaS and e-commerce sectors.…I am a data-driven Marketing Automation architect with over three years of experience designing and implementing customer journeys and multichannel campaigns that effectively reach target audiences. My expertise lies in CRM and marketing automation, where I combine technical skills with a business-oriented approach to understand customer pain points and optimize conversion processes. I have a proven track record working with platforms such as HubSpot Marketing Hub and Salesforce and am passionate about utilizing automation tools and analytics to drive measurable results. I enjoy collaborating with cross-functional teams to deliver strategic campaigns in the SaaS and e-commerce sectors.

Available to hire

I am a data-driven Marketing Automation architect with over three years of experience designing and implementing customer journeys and multichannel campaigns that effectively reach target audiences. My expertise lies in CRM and marketing automation, where I combine technical skills with a business-oriented approach to understand customer pain points and optimize conversion processes.

I have a proven track record working with platforms such as HubSpot Marketing Hub and Salesforce and am passionate about utilizing automation tools and analytics to drive measurable results. I enjoy collaborating with cross-functional teams to deliver strategic campaigns in the SaaS and e-commerce sectors.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Advanced

French

Intermediate

Spanish; Castilian

Fluent

Work Experience

Marketing Automation B2B SaaS at Isotrol

April 1, 2024 - Present

Led inbound strategy implementation for SaaS products focusing on automation tools utilization and strategic collaboration with internal teams for results-oriented campaigns. Designed and implemented B2B Lead Generation system integrating Email Marketing campaigns and LinkedIn Outreach through Salesforce and HubSpot CRMs for automated lead qualification and commercial assignment processes. Generated comprehensive KPI reporting for CRO, sales and marketing teams, including digital channel tracking in HubSpot, Salesforce, Looker Studio and Google Analytics. Executed marketing automation operations including design and configuration of sales-oriented environment through CRM, target enrichment platforms, Webflow CMS, SEO On-page & Link Building. Collaborated with cross-functional teams to optimize customer journey mapping.

Marketing Operations Consultant at Agencia Grupo Absolute

April 30, 2024 - July 23, 2025

Developed proposals and marketing strategies for digital and hybrid campaigns across agency's client portfolio, maximizing conversion through pre-sales process implementation. Designed automated Email Marketing workflows adapted to customer journey, with audience segmentation and A/B Testing optimization. Conducted reporting and KPI analysis to optimize multichannel campaign performance. Performed HubSpot Marketing Hub setup, migration and workflow definition as consultant for CRM Management across client accounts. Supported production team for corporate stands and events with digital lead generation strategies for target client acquisition.

Digital Marketing Specialist E-commerce at Formación Universitaria S.A

May 31, 2023 - July 23, 2025

Designed and executed new customer journey that increased E-commerce product line conversion rates. Managed multichannel campaigns across segmented audiences integrating Google Ads, Facebook Ads, Email Marketing with Klaviyo, LinkedIn & WhatsApp in e-learning and human resources sector. Expanded WordPress functionality and optimized SEO On-page for E-commerce platform, implementing HTML/CSS customizations.

Marketing Automation B2B SaaS at Isotrol

April 1, 2024 - Present

Led inbound strategy implementation for SaaS products focusing on maximizing automation tool utilization and collaborating strategically with internal teams. Designed and implemented a B2B Lead Generation system integrating Email Marketing and LinkedIn Outreach through Salesforce and HubSpot CRMs. Generated comprehensive KPI reports for CRO, sales, and marketing teams and executed marketing automation operations including sales-oriented environment configuration, target enrichment platforms, SEO on-page optimization, and link building. Collaborated with teams to optimize customer journey mapping.

Marketing Operations Consultant at Agencia Grupo Absolute

April 30, 2024 - July 23, 2025

Developed proposals and marketing strategies for digital and hybrid campaigns across a diverse client portfolio, focusing on maximizing conversion through pre-sales process implementations. Designed automated Email Marketing workflows adapted to customer journeys with segmentation and A/B testing, conducted reporting and KPI analysis to optimize multichannel campaigns, performed HubSpot Marketing Hub setup, migration, and workflow definition as a consultant, and supported production teams on corporate events with digital lead generation strategies.

Digital Marketing Specialist E-commerce at Formación Universitaria S.A

May 31, 2023 - July 23, 2025

Designed and executed new customer journeys that increased E-commerce product line conversion rates. Managed multichannel campaigns integrating Google Ads, Facebook Ads, Email Marketing with Klaviyo, LinkedIn, and WhatsApp in sectors including e-learning and human resources. Expanded WordPress functionality and optimized SEO on-page for the E-commerce platform with custom HTML/CSS implementations.