Juan Sánchez Pons

Developed proposals and marketing strategies for digital and hybrid campaigns across a diverse client portfolio, focusing on maximizing conversion through pre-sales process implementations. Designed automated Email Marketing workflows adapted to customer journeys with segmentation and A/B testing, conducted reporting and KPI analysis to optimize multichannel campaigns, performed HubSpot Marketing Hub setup, migration, and workflow definition as a consultant, and supported production teams on corporate events with digital lead generation strategies.

Developed proposals and marketing strategies for digital and hybrid campaigns across agency's client portfolio, maximizing conversion through pre-sales process implementation. Designed automated Email Marketing workflows adapted to customer journey, with audience segmentation and A/B Testing optimization. Conducted reporting and KPI analysis to optimize multichannel campaign performance. Performed HubSpot Marketing Hub setup, migration and workflow definition as consultant for CRM Management across client accounts. Supported production team for corporate stands and events with digital lead generation strategies for target client acquisition.

Led inbound strategy implementation for SaaS products focusing on maximizing automation tool utilization and collaborating strategically with internal teams. Designed and implemented a B2B Lead Generation system integrating Email Marketing and LinkedIn Outreach through Salesforce and HubSpot CRMs. Generated comprehensive KPI reports for CRO, sales, and marketing teams and executed marketing automation operations including sales-oriented environment configuration, target enrichment platforms, SEO on-page optimization, and link building. Collaborated with teams to optimize customer journey mapping.