Available to hire
I am a results-driven Digital Marketing Specialist with over 2 years of experience in SEO, performance marketing, and enhancing brand visibility across platforms like YouTube, Facebook, LinkedIn, and Instagram. I take pride in driving growth by implementing data-backed strategies that have successfully tripled lead growth and boosted web traffic for my clients.
I am passionate about leveraging my skills in SEM, campaign optimization, CRM, and AI tools to improve customer engagement and campaign effectiveness. I enjoy collaborating cross-functionally and solving problems creatively to help businesses achieve their marketing goals.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
German
Beginner
Work Experience
Digital Marketing Associate at TDM – USA (Remote)
April 1, 2024 - PresentLed omni-channel marketing campaigns across Meta, YouTube, and email, increasing brand visibility. Used SEO and PPC methods to increase leads and online traffic considerably. Increased campaign efficiency through focused performance marketing and SEM strategies. Utilized generative AI methods to improve provider relationships and effectively handle the bulk of client escalations.
Digital Marketing Associate at TDM – USA (Remote)
April 1, 2024 - PresentLed omni-channel marketing campaigns across Meta, YouTube, and email, increasing brand visibility. Used SEO and PPC methods to increase leads and online traffic considerably. Increased campaign efficiency through focused performance marketing and SEM strategies. Utilized generative AI methods to improve provider relationships and effectively handle the bulk of client escalations.
Digital Marketing Associate at TDM – USA (Remote)
April 1, 2024 - PresentLaunched and managed paid media campaigns across Google Ads, Meta Ads, and YouTube Ads, increasing ROAS by 3.5x. Designed and optimized full conversion funnels from ad engagement to final conversion. Led A/B testing for creatives, audiences, and landing pages, resulting in a 28% improvement in CTR. Wrote high-converting ad copy and collaborated with content designers for tailored creatives. Set up and managed tracking via GA4, Tag Manager, and UTM parameters to monitor CAC and CPA. Implemented pixel tracking for retargeting campaigns and custom audience segmentation. Utilized real-time data to make performance decisions, scale successful campaigns, and refine underperforming ones.
Digital Marketing Associate at TDM – USA (Remote)
April 1, 2024 - PresentLaunched and managed paid media campaigns across Google Ads, Meta Ads, and YouTube Ads, increasing ROAS by 3.5x. Designed and optimized full conversion funnels, from ad engagement to final conversion. Led A/B testing across creatives, audiences, and landing pages, resulting in a 28% improvement in CTR. Wrote high-converting ad copy and collaborated with content designers for creatives tailored to each platform. Set up and managed tracking via GA4, Tag Manager, and UTM parameters to monitor CAC and CPA. Implemented pixel tracking for retargeting campaigns and custom audience segmentation. Used real-time data to make performance decisions, scale successful campaigns, and refine underperforming ones.
Marketing Intern at WBP – France
January 31, 2024 - July 23, 2025Improved digital presence in Asia and Europe, increasing interaction and generating more leads. Increased email marketing open rates using focused methods. Conducted market research to support new product launches, and incorporated findings into product management plans. Managed advertising campaigns on Facebook and Google Ads, increasing engagement and conversion rates. Created over 50 unique content pieces including blogs, social media posts, and infographics to boost audience involvement and brand visibility.
Marketing Intern at WBP – France
January 31, 2024 - July 23, 2025Improved digital presence in Asia and Europe, increasing interaction and generating more leads. Increased email marketing open rates using focused methods. Conducted market research to support new product launches, and incorporated findings into product management plans. Managed advertising campaigns on Facebook and Google Ads, increasing engagement and conversion rates. Created over 50 unique content pieces, including blogs, social media posts, and infographics to increase audience involvement and brand visibility.
Marketing Intern at WBP – France
January 31, 2024 - July 23, 2025Ran LinkedIn Ads and Meta Ads for B2B and B2C clients, contributing to increased CTR and brand visibility. Developed campaign automation workflows and optimized for conversion events using GA4 dashboards. Wrote persuasive ad copy and ran A/B tests on headlines and visuals to increase click-through and engagement. Analyzed CAC and implemented audience segmentation strategies for funnel improvement.
Marketing Intern at WBP – France
January 31, 2024 - July 23, 2025Ran LinkedIn Ads and Meta Ads for B2B and B2C clients, contributing to increased CTR and brand visibility. Developed campaign automation workflows and optimized for conversion events using GA4 dashboards. Wrote persuasive ad copy and ran A/B tests on headlines and visuals to increase click-through and engagement. Analysed CAC and implemented audience segmentation strategies for funnel improvement.
CRM Specialist Intern at INDIE Campers – Germany
September 30, 2022 - July 23, 2025Revamped CRM processes, increasing email click-through rate by 20%. Applied A/B testing and user segmentation to enhance campaign targeting precision. Designed a customer segmentation framework that increased personalization and engagement.
CRM Specialist Intern at INDIE Campers – Germany
September 30, 2022 - July 23, 2025Revamped CRM processes, increasing email click-through rate by 20%. Applied A/B testing and user segmentation, enhancing campaign targeting precision. Designed a customer segmentation framework that increased personalization and engagement.
CRM Specialist Intern at INDIE Campers – Germany
September 30, 2022 - July 23, 2025Enhanced customer segmentation and triggered email-based retargeting campaigns with improved personalization. Applied data-driven decision making to adjust sequences and reduce bounce rates and CAC. Integrated CRM data into paid funnel planning, strengthening cross-channel marketing efforts.
CRM Specialist Intern at INDIE Campers – Germany
September 30, 2022 - July 23, 2025Enhanced customer segmentation and triggered email-based retargeting campaigns with improved personalization. Applied data-driven decision making to adjust sequences and reduce bounce rates and CAC. Integrated CRM data into paid funnel planning, strengthening cross-channel marketing efforts.
Business Development Associate at IDFC First Bank – India
March 31, 2021 - July 23, 2025Secured 5 key B2B partnerships leading to growth in lead conversions. Participated in industry events and expos contributing to increased regional brand awareness. Analyzed customer feedback and improved outreach strategy, boosting engagement.
Business Development Associate at IDFC First Bank – India
March 31, 2021 - July 23, 2025Secured 5 key B2B partnerships, leading to growth in lead conversions. Participated in industry events and expos, contributing to increase in regional brand awareness. Analyzed customer feedback and improved outreach strategy, boosting engagement.
Business Development Associate at IDFC First Bank – India
March 31, 2021 - July 23, 2025Served as a key contact for B2B clients, handling inquiries and documentation with professionalism. Represented the Sales team at events and assisted in client meetings and follow-ups.
Business Development Associate at IDFC First Bank – India
March 31, 2021 - July 23, 2025Served as a key contact for B2B clients, handling inquiries and documentation with professionalism. Represented the Sales team at events and assisted in client meetings and follow-ups.
Education
MSc at NEOMA Business School, France
January 1, 2023 - December 31, 2024BBA at BBD University, India
January 1, 2018 - August 31, 2021MSc at NEOMA Business School, France
January 1, 2023 - December 31, 2024BBA at BBD University, India
January 1, 2018 - August 31, 2021MSc at NEOMA Business School, France
January 1, 2023 - December 31, 2024BBA at BBD University, India
January 1, 2018 - August 31, 2021MSc at NEOMA Business School, France
January 1, 2023 - December 31, 2024BBA at BBD University, India
January 1, 2018 - August 31, 2021Qualifications
Google Ads: Display, Video, Search, AI-powered Performance
January 11, 2030 - July 23, 2025Google Analytics 4 (GA4)
January 11, 2030 - July 23, 2025SEMrush: SEO Fundamentals
January 11, 2030 - July 23, 2025HubSpot: Inbound, Content, Social Media, Email Marketing
January 11, 2030 - July 23, 2025Udemy: Complete Digital Marketing Course
January 11, 2030 - July 23, 2025GMAT: 680
January 11, 2030 - July 23, 2025IELTS: 7.5 (C2 Proficient)
January 11, 2030 - July 23, 2025Google Ads: Display, Video, Search, AI-powered Performance
January 11, 2030 - July 23, 2025Google Analytics 4 (GA4)
January 11, 2030 - July 23, 2025SEMrush: SEO Fundamentals
January 11, 2030 - July 23, 2025HubSpot: Inbound, Content, Social Media, Email Marketing
January 11, 2030 - July 23, 2025Udemy: Complete Digital Marketing Course
January 11, 2030 - July 23, 2025GMAT: 680
January 11, 2030 - July 23, 2025IELTS: 7.5 (C2 Proficient)
January 11, 2030 - July 23, 2025Google Ads: Display, Video, Search, AI-powered Performance
January 11, 2030 - July 23, 2025Google Analytics 4 (GA4)
January 11, 2030 - July 23, 2025SEMrush: SEO Fundamentals
January 11, 2030 - July 23, 2025HubSpot: Inbound, Content, Social Media, Email Marketing
January 11, 2030 - July 23, 2025Udemy: Complete Digital Marketing Course
January 11, 2030 - July 23, 2025GMAT: 680
January 11, 2030 - July 23, 2025IELTS: 7.5 (C2 Proficient)
January 11, 2030 - July 23, 2025Google Ads: Display, Video, Search, AI-powered Performance
January 11, 2030 - July 23, 2025Google Analytics 4 (GA4)
January 11, 2030 - July 23, 2025SEMrush: SEO Fundamentals
January 11, 2030 - July 23, 2025HubSpot: Inbound, Content, Social Media, Email Marketing
January 11, 2030 - July 23, 2025Udemy: Complete Digital Marketing Course
January 11, 2030 - July 23, 2025Industry Experience
Financial Services, Professional Services, Media & Entertainment, Non-Profit Organization, Retail, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Lucknow today.