Marketing professional with over 5 years of experience, specializing in social media marketing and account management. Experienced in creating, managing, and optimizing engaging content across multiple platforms while ensuring strong client communication, strategic alignment, and timely project delivery.

Ma. Jennifer Vivien Balbuena

Marketing professional with over 5 years of experience, specializing in social media marketing and account management. Experienced in creating, managing, and optimizing engaging content across multiple platforms while ensuring strong client communication, strategic alignment, and timely project delivery.

Available to hire

Marketing professional with over 5 years of experience, specializing in social media
marketing and account management.

Experienced in creating, managing, and optimizing engaging content across multiple
platforms while ensuring strong client communication, strategic alignment, and timely
project delivery.

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Language

English
Fluent

Work Experience

Social Media & Account Manager at The Wright Group / The CR8tive Group
December 1, 2021 - Present
Serve as the primary point of contact for multiple venues, handling all account-related communications and coordinating with internal teams. Develop and maintain a comprehensive social media content calendar to ensure consistent, timely, and on-brand posts. Create, curate, and manage engaging content including reels, carousel posts, and static visuals. Collaborate with content teams to produce creatives and assets. Visit venues to capture video content for social media. Monitor platforms daily and manage audience engagements. Coordinate influencer collaborations, organize content shoots, design and update digital flyers, and manage bookings via social media. Provide weekly event and live social media coverage.
Marketing and Events Coordinator at SPOTON Media and Events
September 17, 2019 - December 17, 2021
Supported global agencies in executing SMS and email campaigns from proposal to reporting. Managed campaign setup, including database segmentation, scheduling, and coordination of technical assets. Analyzed performance through post-campaign reports to drive optimization. Also contributed to business development by coordinating meetings and maintaining client relationships, while overseeing content creation, website management, and social media accounts to ensure consistent brand presence.
Digital Support at U Source Philippines
March 17, 2026 - July 31, 2019
Social Media Specialist and Virtual Assistant responsible for content creation, community management, and campaign execution across Instagram, Facebook, and LinkedIn. Managed and optimized Facebook ad campaigns, including performance tracking and reporting. Handled Shopify store operations, including order management, discount code creation, and customer support. Also managed wholesale applications, monitored and flagged fraudulent orders, and responded to customer inquiries to ensure a smooth user experience.

Education

Bachelor of Arts at De La Salle Lipa
January 1, 2012 - December 31, 2016
Bachelor of Arts in Communications, Major in Advertising at De La Salle Lipa
January 11, 2030 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail