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Dedicated and detail-oriented strategic marketing professional with over 7 years of experience in advertising agencies, quick commerce, banking, and the beauty industry with an eye for mapping customer pulse, knowing before customer know their needs, and making data-based strategies to fill the need gap. The success of the brand journey with me speaks volumes.…

Rashed Bin Ashraf

Marketing Strategist, Brand Strategist, Marketing Analyst, +3

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Dedicated and detail-oriented strategic marketing professional with over 7 years of experience in advertising agencies, quick commerce, banking, and the beauty industry with an eye for mapping customer pulse, knowing before customer know their needs, and making data-based strategies to fill the need gap. The success of the brand journey with me speaks volumes.…

Available to hire

Dedicated and detail-oriented strategic marketing professional with over 7 years of experience in advertising agencies, quick commerce, banking, and the beauty industry with an eye for mapping customer pulse, knowing before customer know their needs, and making data-based strategies to fill the need gap.

The success of the brand journey with me speaks volumes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Advertising Illustration

Intermediate

Data Visualization

Intermediate

Adobe XD

Intermediate

Figma

Intermediate

Language

English

Fluent

Work Experience

Sr. Assistant Manager, Marketing at Bio-Xin Cosmeceuticals

January 1, 2025 - Present

Preparing and executing marketing plans by allocating the marketing budget as per calendar year. Working closely with cross-functional teams, including Creative and Production, to maintain smooth communication and campaign calendars. Ensuring effective communication strategies to increase footprint and website orders, maintaining a 10% month-over-month growth. Launched BioCare Soap and BioCare Hair Growth Oil with steady 7% monthly sales growth. Established brand persona across communication channels and maintained brand standards. Mentored team for effective and timely delivery of daily tasks.

Associate Manager, Brand & Marketing at City Bank PLC

December 31, 2024 - July 23, 2025

Enhanced lifecycle marketing strategies to drive adoption of newly introduced banking products, increasing product engagement. Developed brand persona to align communication with organizational standards and crafted personalized customer communications. Launched new products with comprehensive go-to-market and lifecycle funnel strategies to improve adoption rates. Managed annual marketing budget and ensured campaign execution as per calendar. Improved the customer journey across app, website, and customer experience channels. Coordinated with diverse stakeholders to maintain transparency and alignment. Created a market trend by launching the City Visa Infinite Vertical Credit Card.

Assistant Manager, Advertising & Partnerships at Foodpanda

December 31, 2024 - July 23, 2025

Specialized in Panda Ads for the Bangladesh market, managing a significant portfolio with monthly growth of 10%. Enhanced customer engagement within the app food journey by integrating FMCG, Fintech, and other sectors. Collaborated cross-functionally to utilize customer insights for improving the in-app experience and launched new features. Mentored the team for effective and timely task delivery. Maintained strong relationships with internal and external stakeholders and third-party vendors. Established a key partnership with Toffee, doubling customer benefits during ICC World Cup 2023 and enhancing campaign impact.

Senior Executive, Strategy & Performance at Starcom

February 28, 2023 - July 23, 2025

Managed Samsung’s digital performance portfolio across Instant Messaging and Consumer Electronics divisions. Launched flagship campaigns achieving more than 1521% of KPIs for pre-booking targets. Engineered and executed cross-channel strategies that increased client engagement by 35% using data-driven insights. Conducted creative and campaign strategy, media planning, budgeting, reporting, and revenue forecasting with transparent communication. Mentored team for effective daily performance. Maintained strong relationships with clients and third-party vendors. Key clients included Samsung, Reckitt, UNDP, MTB, Evercare, and more.

Executive, Strategy & Performance at Softwind Tech

September 30, 2020 - July 23, 2025

Managed performance and e-commerce marketing for Reckitt brands such as Dettol, Veet, Harpic, and Durex. Conducted creative and campaign strategy, media planning, budgeting, reporting, and revenue forecasting maintaining clear communication with key stakeholders. Developed integrated tech-marketing strategies combining technology and marketing solutions. Launched Veet Strips in Bangladesh with a go-to-market strategy. Maintained strong client and third-party vendor relationships. Managed key accounts including Reckitt, Hemas, ACI, Sheltech, Anwar Landmark, ACCA, Takeout, Grand Sultan, and SMC.