Available to hire
I am a visionary creative director and brand strategist with over 15 years of experience leading multimedia and design initiatives across healthcare, media, sports, non-profit, education, and publishing industries. I excel at transforming complex ideas into clear, compelling visual narratives that elevate brand identity and drive engagement.
I have a proven track record of guiding cross-functional teams, collaborating with executives, and delivering high-impact solutions across digital and traditional platforms. From shaping the brands of Weill Cornell Medical College to contributing to CBS Sports Interactive campaigns and National Grid initiatives, I help clients grow by aligning design with business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Creative Director & Multimedia Designer/ Owner at Alvin Media
November 1, 2010 - PresentDirected full-scope brand development and visual identity strategy for clients across healthcare, media, education, and public utilities contributing to client-reported increases in sales and engagement, including a 30% sales boost and strong year-over-year growth. Served as lead designer for Weill Cornell Medical College delivering cohesive branding across digital and print; developing logos, designing brochures, building and maintaining WordPress sites, and producing infographics that clarified complex medical information for diverse audiences. Contributed to digital marketing campaigns for CBS Sports Interactive, designing high-visibility banners for MLB and NFL properties. Provided design support for National Grid, Inc., creating branded landing pages, and detailed photo retouching for marketing initiatives. Advised C-suite leaders and small business owners on multimedia strategies that aligned with evolving brand goals and digital trends. Led cross-functional teams and freelance c
Multimedia Designer and Webmaster at Breakthrough T1D (formerly JDRF International)
June 30, 2024 - July 23, 2025Managed 50+ chapter websites nationwide, ensuring consistent branding, accessibility compliance, and technical functionality across platforms serving millions annually. Produced high-impact multimedia content, including extensive interviews with the CEO, advocacy campaign videos, and digital PSAs; contributing to increased engagement during Type 1 Diabetes Awareness Month and other national campaigns. Delivered ongoing technical and creative support for staff across the USA, enhancing digital literacy and improving internal adoption of multimedia tools. Led end-to-end video production (filming, editing, sound) for 20+ external and internal events, boosting social media and fundraising visibility. Designed and animated promotional and educational materials using Flash and other tools, helping raise awareness and donations across diverse audiences. Collaborated closely with stakeholders throughout development cycles, achieving a 95%+ satisfaction rate on digital deliverables through iter
Senior Web Designer at Everyday Health, Inc.
September 30, 2010 - July 23, 2025Helmed design strategy for high-traffic brands including JillianMichaels.com and WhatToExpect.com, contributing to platforms that served over 10 million unique monthly users. Designed and refined membership funnels, increasing conversion rates by an estimated 15%-20% through A/B tested visual optimizations. Directed and mentored 2-3 freelance designers, fostering a collaborative and high-performing creative environment. Developed mobile-first UI/UX strategies ahead of industry curve, helping boost app engagement and retention by 20%+ across multiple wellness and parenting apps. Introduced streamlined workflows and design templates, reducing average project turnaround by 30% and enabling quicker campaign launches and iterative design cycles.
Web Design Project Manager at Atkins Nutritionals, Inc.
December 31, 2004 - July 23, 2025Supported global website overhaul across 5+ international markets during peak brand growth aligning e-commerce functionality with brand messaging, contributing to over $100M in revenue that year. Innovated interactive product visualization techniques that helped increase online engagement and time-on-site by 25%. Designed and distributed 50+ multilingual newsletters, reaching a subscriber base of over 500,000 across North America and Europe. Partnered with marketing, R&D, and operations to deliver design materials for 20+ national seminars and print campaigns. Contributed to a 15% increase in online sales through enhanced UI/UX content strategy.
Creative Director & Multimedia Designer/ Owner at Alvin Media
November 1, 2010 - PresentDirected full-scope brand development and visual identity strategy for clients across various sectors, resulting in client-reported increases in sales and engagement including a 30% sales boost and strong year-over-year growth. Led design for Weill Cornell Medical College with cohesive branding across digital and print, creating logos, brochures, WordPress sites, and infographics. Contributed to digital marketing campaigns for CBS Sports Interactive and provided design support for National Grid, Inc. Consulted with C-suite leaders and small business owners to align multimedia strategies with brand goals and digital trends. Led cross-functional teams and freelancers to deliver end-to-end marketing campaigns, doubling client base through consistent design quality. Maintained branded websites and content for small businesses in health, musical theater, and real estate sectors, enhancing visibility with logos, videos, and WordPress sites.
Multimedia Designer and Webmaster at Breakthrough T1D (formerly JDRF International)
June 30, 2024 - August 8, 2025Managed over 50 chapter websites nationwide to ensure consistent branding, accessibility compliance, and technical functionality serving millions annually. Produced high-impact multimedia content such as CEO interviews, advocacy videos, and digital PSAs, boosting engagement during awareness campaigns. Provided ongoing technical and creative support to staff, increasing digital tool adoption. Led full video production for 20+ events, enhancing social media and fundraising visibility. Designed and animated promotional and educational materials using Flash and other tools, raising awareness and donations. Collaborated closely with stakeholders throughout development cycles, achieving a 95%+ satisfaction rate through agile design processes.
Senior Web Designer at Everyday Health, Inc.
September 30, 2010 - August 8, 2025Led design strategy for high-traffic brands serving over 10 million monthly users, including JillianMichaels.com and WhatToExpect.com. Designed and optimized membership funnels, increasing conversion rates by 15-20% through A/B testing. Mentored freelance designers, fostering a productive creative environment. Developed mobile-first UI/UX strategies ahead of industry trends, boosting app engagement and retention by over 20%. Introduced streamlined workflows and design templates, reducing project turnaround by 30% and accelerating campaign launches.
Web Design Project Manager at Atkins Nutritionals, Inc.
December 31, 2004 - August 8, 2025Supported global website overhaul across multiple international markets during peak brand growth, aligning e-commerce functionality with brand messaging, contributing to over $100 million revenue. Innovated interactive product visualization techniques, increasing online engagement and site time by 25%. Designed and distributed over 50 multilingual newsletters reaching more than 500,000 subscribers across North America and Europe. Partnered with marketing, R&D, and operations teams to deliver design materials for 20+ national seminars and print campaigns. Helped increase online sales by 15% through enhanced UI/UX content strategies.
Creative Director & Multimedia Designer / Owner at Alvin Media
November 1, 2010 - PresentDirected full-scope brand development and visual identity strategy for clients across healthcare, media, education, and public utilities, contributing to client-reported increases in sales and engagement (including a 30% sales boost) and strong year-over-year growth. Served as lead designer for Weill Cornell Medical College, delivering cohesive branding across digital and print, logos, brochures, WordPress sites, and data-infographics. Supported CBS Sports Interactive campaigns with high-visibility banners for MLB and NFL properties. Provided design support for National Grid, creating branded landing pages and performing detailed photo retouching. Advised C-suite leaders on multimedia strategies aligned with evolving brand goals and digital trends. Led cross-functional teams and freelancers to deliver end-to-end marketing campaigns and digital assets, expanding the client base through consistent design quality and satisfaction. Developed and maintained branded websites and content for
Multimedia Designer and Webmaster at Breakthrough T1D (formerly JDRF International)
June 30, 2024 - September 18, 2025Managed 50+ chapter websites nationwide, ensuring branding consistency, accessibility compliance, and technical functionality across platforms serving millions annually. Produced high-impact multimedia content, including CEO interviews, advocacy campaign videos, and digital PSAs, boosting engagement during national campaigns. Delivered ongoing technical and creative support for staff nationwide, improving digital literacy and tool adoption. Led end-to-end video production for 20+ events and designed promotional/educational materials to raise awareness and donations. Collaborated with stakeholders to achieve a 95%+ satisfaction rate on digital deliverables through iterative feedback and agile design processes.
Senior Web Designer at Everyday Health, Inc.
September 30, 2010 - September 18, 2025Directed design strategy for high-traffic brands such as Jillian Michaels and WhatToExpect, contributing to platforms serving 10M+ monthly users. Refined membership funnels, increasing conversions by 15–20% through A/B visual optimizations. Mentored 2–3 freelance designers and fostered a collaborative, high-performing team. Advanced mobile-first UI/UX strategies, boosting app engagement and retention by 20%+ across wellness and parenting apps. Streamlined workflows and templates, reducing project turnaround by ~30%, enabling faster campaigns and iterative design cycles.
Web Design Project Manager at Atkins Nutritionals, Inc.
December 31, 2004 - September 18, 2025Supported a global website overhaul across 5+ international markets, aligning e-commerce functionality with brand messaging and contributing to over $100M in revenue. Innovated interactive product visualization to increase online engagement and time-on-site by 25%. Designed and distributed 50+ multilingual newsletters reaching 500,000+ subscribers across North America and Europe. Partnered with marketing, R&D, and operations to deliver design materials for 20+ national seminars and print campaigns, contributing to a 15% online sales lift via enhanced UI/UX content strategy.
Creative Director & Multimedia Designer / Owner at Alvin Media
November 1, 2010 - PresentDirected full-scope brand development and visual identity strategy for clients across healthcare, media, education, and public utilities, contributing to client-reported increases in sales and engagement, including a 30% sales boost and strong year-over-year growth. Served as lead designer for Weill Cornell Medical College, delivering cohesive branding across digital and print; logos, brochures, WordPress sites, and infographics to clarify complex medical information for diverse audiences. Contributed to digital marketing campaigns for CBS Sports Interactive, designing high-visibility banners for MLB and NFL properties. Provided design support for National Grid, Inc., creating branded landing pages and conducting detailed photo retouching. Advised C-suite leaders and small business owners on multimedia strategies aligned with evolving brand goals and digital trends. Led cross-functional teams and freelance creatives to deliver end-to-end marketing campaigns and digital assets, enabling
Multimedia Designer and Webmaster at Breakthrough T1D (formerly JDRF International)
June 1, 2024 - September 18, 2025Managed 50+ chapter websites nationwide, ensuring branding, accessibility compliance, and technical functionality across platforms serving millions annually. Produced high-impact multimedia content, including extensive interviews with the CEO, advocacy campaign videos, and digital PSAs; contributing to increased engagement during Type 1 Diabetes Awareness Month and other national campaigns. Delivered ongoing technical and creative support for staff across the USA. Enhancing digital literacy and improving internal adoption of multimedia tools. Led end-to-end video production (filming, editing, sound) for 20+ external and internal events. Boosting social media and fundraising visibility. Designed and animated promotional and educational materials using Flash and other tools, helping raise awareness and donations across diverse audiences. Collaborated closely with stakeholder’s throughput development cycles, achieving a 95%+ satisfaction rate on digital deliverables through iterative fe
Senior Web Designer at Everyday Health, Inc.
September 1, 2010 - September 18, 2025Helmed design strategy for high-traffic brands including Jillian Michaels and WhatToExpect, contributing to platforms that served over 10 million unique monthly users. Designed and refined membership funnels, increasing conversion rates by an estimated 15–20% through A/B tested visual optimizations. Directed and mentored 2-3 freelance designers, fostering a collaborative and high-performing creative environment. Developed mobile-first UI/UX strategies ahead of the industry curve, helping boost app engagement and retention by 20% across multiple wellness and parenting apps. Introduced streamlined workflows and design templates, reducing average project turnaround by 30% and enabling quicker campaign launches and iterative design cycles.
Web Design Project Manager at Atkins Nutritionals, Inc.
December 1, 2004 - September 18, 2025Supported global website overhaul across 5+ international markets during peak brand growth; aligned e-commerce functionality with brand messaging, contributing to over $100M in revenue that year. Innovated interactive product visualization that helped increase online engagement and time-on-site by 25%. Designed and distributed 50+ multilingual newsletters, reaching a subscriber base of over 500,000 across North America and Europe. Partnered with marketing, R&D, and operations to deliver design materials for 20+ national seminars and print campaigns. Contributed to a 15% increase in online sales through enhanced UI/UX content strategy.
Multimedia Designer and Webmaster at Breakthrough T1D (formerly JDRF International)
January 1, 2011 - June 1, 2024Managed 50+ chapter websites nationwide, ensuring consistent branding, accessibility compliance, and technical functionality across platforms serving millions annually. Produced high-impact multimedia content, including interviews with the CEO, advocacy campaign videos, and digital PSAs; contributing to increased engagement during Type 1 Diabetes Awareness Month and other national campaigns. Delivered ongoing technical and creative support for staff across the USA, enhancing digital literacy and improving internal adoption of multimedia tools. Led end-to-end video production (filming, editing, sound) for 20+ external and internal events, boosting social media and fundraising visibility. Designed and animated promotional and educational materials using Flash and other tools, helping raise awareness and donations. Collaborated with stakeholders to drive throughput development cycles, achieving a 95%+ satisfaction rate on digital deliverables through iterative feedback and agile design pr
Senior Web Designer at Everyday Health, Inc.
June 1, 2005 - September 1, 2010Hed design strategy for high-traffic brands including Jillian Michaels and WhatToExpect, contributing to platforms serving over 10 million unique monthly users. Designed and refined membership funnels, increasing conversion rates by an estimated 15-20% through A/B tested visual optimizations. Directed and mentored 2-3 freelance designers, fostering a collaborative and high-performing environment. Developed mobile-first UI/UX strategies ahead of the industry curve, boosting app engagement and retention by 20%+ across wellness and parenting apps. Introduced streamlined workflows and design templates, reducing average project turnaround by 30% and enabling quicker campaign launches.
Web Design Project Manager at Atkins Nutritionals, Inc.
June 1, 2003 - December 1, 2004Supported global website overhaul across 5+ international markets during peak brand growth, aligning e-commerce functionality with brand messaging and contributing to over $100M in revenue that year. Innovated interactive product visualization techniques that helped increase online engagement and time-on-site by 25%. Designed and distributed 50+ multilingual newsletters, reaching a subscriber base of over 500,000 across North America and Europe. Partnered with marketing, R&D, and operations to deliver design materials for 20+ national seminars and print campaigns. Contributed to a 15% increase in online sales through enhanced UI/UX content strategy.
Education
Bachelor of Arts at The City College of New York
January 1, 2001 - December 31, 2005Bachelor of Arts: Multimedia Design at The City College of New York
January 11, 2030 - August 8, 2025AI Concepts and Applications in Creative Design at The New School
January 1, 2025 - August 8, 2025Bachelor of Arts in Multimedia Design at The City College of New York
January 11, 2030 - September 18, 2025AI Concepts and Applications in Creative Design at The New School
January 1, 2025 - September 18, 2025Unmanned Aircraft Vehicle License at Federal Aviation Administration (FAA)
January 11, 2030 - June 1, 2025Master Composter Certification at Department of Sanitation of New York City
July 1, 2017 - September 18, 2025Permaculture Design Certification at Ellenville, NY
June 1, 2017 - September 18, 2025Bachelor of Arts: Multimedia Design at The City College of New York
January 11, 2030 - September 18, 2025AI Concepts and Applications in Creative Design at The New School
January 1, 2025 - September 18, 2025Unmanned Aircraft Vehicle License at Federal Aviation Administration (FAA)
June 1, 2025 - September 18, 2025Master Composter Certification at Department of Sanitation of New York City
July 1, 2017 - September 18, 2025Permaculture Design Certification at Ellenville, NY
June 1, 2017 - September 18, 2025Bachelor of Arts: Multimedia Design at The City College of New York
January 11, 2030 - April 16, 2026AI Concepts and Applications in Creative Design at The New School
January 1, 2025 - April 16, 2026Unmanned Aircraft Vehicle License at Federal Aviation Administration (FAA)
June 1, 2025 - April 16, 2026Master Composter Certification at Department of Sanitation of New York City
July 1, 2017 - April 16, 2026Permaculture Design Certification at Ellenville, NY
June 1, 2017 - April 16, 2026Bachelor of Arts: Multimedia Design at The City College of New York
January 11, 2030 - April 16, 2026AI Concepts and Applications in Creative Design at The New School
January 1, 2025 - April 16, 2026Unmanned Aircraft Vehicle License at Federal Aviation Administration (FAA)
June 1, 2025 - April 16, 2026Master Composter Certification at Department of Sanitation of New York City
July 1, 2017 - April 16, 2026Permaculture Design Certification at Ellenville, NY
June 1, 2017 - April 16, 2026Bachelor of Arts: Multimedia Design at The City College of New York
January 11, 2030 - June 4, 2026AI Concepts and Applications in Creative Design at The New School
January 1, 2025 - June 4, 2026Unmanned Aircraft Vehicle License at Federal Aviation Administration
June 1, 2025 - June 4, 2026Master Composter Certification at Department of Sanitation of New York City
July 1, 2017 - July 1, 2017Permaculture Design Certification at Ellenville, NY
June 1, 2017 - June 1, 2017Qualifications
AI Concepts and Applications in Creative Design
January 1, 2025 - January 31, 2025Unmanned Aerial Vehicle License
June 1, 2025 - June 30, 2025Master Composter Certification
July 1, 2017 - July 31, 2017Permaculture Design Certification
June 1, 2017 - June 30, 2017Unmanned Aircraft Vehicle License
June 1, 2025 - August 8, 2025Master Composter Certification
July 1, 2017 - August 8, 2025Permaculture Design Certification
June 1, 2017 - August 8, 2025Unmanned Aircraft Vehicle License
January 11, 2030 - June 1, 2025Master Composter Certification
July 1, 2017 - September 18, 2025Permaculture Design Certification
June 1, 2017 - September 18, 2025Unmanned Aircraft Vehicle License
June 1, 2025 - September 18, 2025Master Composter Certification
July 1, 2017 - September 18, 2025Permaculture Design Certification
June 1, 2017 - September 18, 2025AI Concepts and Applications in Creative Design
January 1, 2025 - September 18, 2025Unmanned Aircraft Vehicle License
June 1, 2025 - April 16, 2026Master Composter Certification
July 1, 2017 - April 16, 2026Permaculture Design Certification
June 1, 2017 - April 16, 2026Unmanned Aircraft Vehicle License (FAA)
June 1, 2025 - April 16, 2026Master Composter Certification
July 1, 2017 - April 16, 2026Permaculture Design Certification
June 1, 2017 - April 16, 2026AI Concepts and Applications in Creative Design
January 1, 2025 - June 4, 2026Unmanned Aircraft Vehicle License
June 1, 2025 - June 4, 2026Master Composter Certification
July 1, 2017 - July 1, 2017Permaculture Design Certification
June 1, 2017 - June 1, 2017Industry Experience
Healthcare, Media & Entertainment, Education, Non-Profit Organization, Energy & Utilities, Real Estate & Construction, Professional Services, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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