Hi, I'm Anabel Barrion, a creative and results-driven digital marketing and brand specialist with over 10 years of experience in the UAE. I love combining digital strategy, social media, graphic design, and content creation to help brands increase their visibility and grow their business. I'm skilled at video editing and using AI-generated visuals to create engaging, data-driven campaigns that really convert. Besides marketing, I have a strong background in sales enablement, operations, and executive support. I enjoy staying ahead of consumer trends and emerging technologies, which helps me deliver fresh ideas and effective solutions. I'm passionate about making a meaningful impact through my work and collaborating closely with teams to achieve common goals.

Anabel Barrion

Hi, I'm Anabel Barrion, a creative and results-driven digital marketing and brand specialist with over 10 years of experience in the UAE. I love combining digital strategy, social media, graphic design, and content creation to help brands increase their visibility and grow their business. I'm skilled at video editing and using AI-generated visuals to create engaging, data-driven campaigns that really convert. Besides marketing, I have a strong background in sales enablement, operations, and executive support. I enjoy staying ahead of consumer trends and emerging technologies, which helps me deliver fresh ideas and effective solutions. I'm passionate about making a meaningful impact through my work and collaborating closely with teams to achieve common goals.

Available to hire

Hi, I’m Anabel Barrion, a creative and results-driven digital marketing and brand specialist with over 10 years of experience in the UAE. I love combining digital strategy, social media, graphic design, and content creation to help brands increase their visibility and grow their business. I’m skilled at video editing and using AI-generated visuals to create engaging, data-driven campaigns that really convert.

Besides marketing, I have a strong background in sales enablement, operations, and executive support. I enjoy staying ahead of consumer trends and emerging technologies, which helps me deliver fresh ideas and effective solutions. I’m passionate about making a meaningful impact through my work and collaborating closely with teams to achieve common goals.

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Work Experience

Marketingh Executive at Wertvoll Group
July 1, 2024 - Present
Strategically manage all company social media accounts (Instagram, Facebook, LinkedIn, TikTok) to align with brand voice and marketing goals. Plan, create, and publish engaging, high-quality multimedia content including posts, stories, reels, and promotional videos. Analyze engagement metrics to optimize performance, grow audience reach, and improve campaign ROI. Monitor trends and competitor activity to stay ahead in digital innovation. Collaborate closely with design, sales, and executive teams to ensure messaging consistency and campaign alignment.
Operation Executive at DADI Holiday Home LLC
July 31, 2024 - July 23, 2025
Managed operational workflows for multiple short-term rental properties. Ensured timely guest check-ins/outs, unit maintenance, and bill settlements. Operated efficiently within DTCM, Airbnb, Emaar, and Nakheel portals.
Sales and Marketing Executive at Encore Rewards App Dubai
December 31, 2023 - July 23, 2025
Spearheaded lead generation and client acquisition through digital channels. Developed and managed social media content to boost app engagement. Delivered strategic event marketing plans and performance metrics. Built and nurtured B2B and B2C relationships.
Client Relationship Executive at Michael Cinco Couture Dubai
November 30, 2021 - July 23, 2025
Managed high-value clients, maintaining service excellence and retention. Closed new business opportunities and optimized CRM processes. Provided personalized support throughout the customer journey.
Executive Assistant/Event Operations Coordinator at Bon Bon Wedding Parties Organizers Dubai
April 30, 2020 - July 23, 2025
Supported senior leadership with calendar management, logistics, and admin. Handled supplier liaison, event coordination, and client communications. Assisted with strategic projects and vendor negotiations.
Marketingh Executive at Wertvoll Group
July 1, 2024 - Present
Strategically managed all company social media accounts (Instagram, Facebook, LinkedIn, TikTok) to align with brand voice and marketing goals. Planned, created, and published engaging, high-quality multimedia content including posts, stories, reels, and promotional videos. Analyzed engagement metrics to optimize performance, grow audience reach, and improve campaign ROI. Monitored trends and competitor activity to stay ahead in digital innovation. Collaborated closely with design, sales, and executive teams to ensure messaging consistency and campaign alignment.
Operation Executive at DADI Holiday Home LLC
July 31, 2024 - July 27, 2025
Managed operational workflows for multiple short-term rental properties. Ensured timely guest check-ins/outs, unit maintenance, and bill settlements. Operated efficiently within DTCM, Airbnb, Emaar, and Nakheel portals.
Sales and Marketing Executive at Encore Rewards App Dubai
December 31, 2023 - July 27, 2025
Spearheaded lead generation and client acquisition through digital channels. Developed and managed social media content to boost app engagement. Delivered strategic event marketing plans and performance metrics. Built and nurtured B2B and B2C relationships.
Client Relationship Executive at Michael Cinco Couture Dubai
November 30, 2021 - July 27, 2025
Managed high-value clients, maintaining service excellence and retention. Closed new business opportunities and optimized CRM processes. Provided personalized support throughout the customer journey.
Executive Assistant/Event Operations Coordinator at Bon Bon Wedding Parties Organizers Dubai
April 30, 2020 - July 27, 2025
Supported senior leadership with calendar management, logistics, and admin. Handled supplier liaison, event coordination, and client communications. Assisted with strategic projects and vendor negotiations.

Education

Bachelor of Science at First Asia Institute of Technology and Humanities
June 1, 2009 - March 31, 2013
Bachelor of Science at First Asia Institute of Technology and Humanities
June 1, 2009 - March 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Real Estate & Construction