Hi, I'm Kristy Chen, a passionate and driven designer and copywriter with a strong academic background and practical experience in marketing and brand communications. I thrive on crafting compelling visual identities and content that tell engaging stories and drive measurable results across multiple platforms. Currently based in Germany, I enjoy working on diverse projects and am always open to relocation or remote opportunities to further expand my creative and strategic skills. With experience managing cross-functional teams and executing multi-channel campaigns, I leverage my skills in copywriting, editorial design, branding, and marketing analytics to optimize brand visibility and campaign effectiveness. Whether collaborating with universities for large print campaigns or directing teams for faster deliveries, I bring enthusiasm, precision, and strategic insight to every role I take on.

Kristy Chen

Hi, I'm Kristy Chen, a passionate and driven designer and copywriter with a strong academic background and practical experience in marketing and brand communications. I thrive on crafting compelling visual identities and content that tell engaging stories and drive measurable results across multiple platforms. Currently based in Germany, I enjoy working on diverse projects and am always open to relocation or remote opportunities to further expand my creative and strategic skills. With experience managing cross-functional teams and executing multi-channel campaigns, I leverage my skills in copywriting, editorial design, branding, and marketing analytics to optimize brand visibility and campaign effectiveness. Whether collaborating with universities for large print campaigns or directing teams for faster deliveries, I bring enthusiasm, precision, and strategic insight to every role I take on.

Available to hire

Hi, I’m Kristy Chen, a passionate and driven designer and copywriter with a strong academic background and practical experience in marketing and brand communications. I thrive on crafting compelling visual identities and content that tell engaging stories and drive measurable results across multiple platforms. Currently based in Germany, I enjoy working on diverse projects and am always open to relocation or remote opportunities to further expand my creative and strategic skills.

With experience managing cross-functional teams and executing multi-channel campaigns, I leverage my skills in copywriting, editorial design, branding, and marketing analytics to optimize brand visibility and campaign effectiveness. Whether collaborating with universities for large print campaigns or directing teams for faster deliveries, I bring enthusiasm, precision, and strategic insight to every role I take on.

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Language

English
Fluent
German
Intermediate
Chinese
Fluent

Work Experience

Marketing & Design Associate at Black Swan Branding Agency
September 1, 2024 - Present
Managed B2B/B2C campaigns across email, landing pages, and social channels. Oversaw content calendars, scheduled posts, and coordinated audience engagement. Led creative production, brand messaging, and cross-platform campaign rollout.
Marketing Design Assistant at Only 96 Hours
May 1, 2025 - Present
Designed packaging and digital assets for direct-to-consumer brands. Managed onboarding processes, project timelines, and ensured delivery of projects within the 96-hour deadline.
Marketing & Project Assistant at Campus Insider
September 1, 2024 - Present
Coordinated cross-team workflows involving design, sales, and editorial teams. Managed brand campaigns across print, app, and campus activation channels. Delivered partnerships and created student-focused content with partners including Tucher, AOK, and Kaweco.
Marketing Intern at ELLE Magazine
August 31, 2017 - July 23, 2025
Supported campaign rollout for fashion and lifestyle editorial and media projects across print and digital platforms in Taipei.
Marketing & Design Associate at Black Swan Branding Agency
September 1, 2024 - Present
Managed B2B/B2C campaigns across email, landing pages, and social channels. Oversaw content calendars, scheduled posts, and coordinated audience engagement. Responsible for creative production, brand messaging, and cross-platform rollout.
Marketing Design Assistant at Only 96 Hours
May 1, 2025 - Present
Designed packaging and digital assets for D2C brands. Managed onboarding, timelines, and delivery within a 96-hour window.
Marketing & Project Assistant at Campus Insider
September 1, 2024 - Present
Coordinated cross-team workflows across design, sales, and editorial. Managed brand campaigns across print, app, and campus activations. Delivered partnerships with Tucher, AOK, and Kaweco for student-focused content.
Marketing Intern at ELLE Magazine
August 31, 2017 - July 23, 2025
Supported campaign rollout for fashion and lifestyle editorial and media projects across print and digital platforms.
Marketing & Design Associate at Campus Insider
September 1, 2024 - Present
Executed over 25 multi-platform B2B and B2C campaigns across email, landing pages, and paid media. Managed a content system producing 100+ monthly assets including Spotify ads, visuals, and sales scripts. Directed cross-functional teams, improving campaign delivery speed by 20% and increasing team alignment.
Marketing & Project Assistant at Campus Insider
September 1, 2024 - Present
Launched over 10,000 campus ad prints across 5 universities and secured €15K+ in brand partnerships with Tucher, AOK, and Kaweco. Streamlined campaign rollouts across three departments, reducing delays and asset revisions by 30%, boosting delivery speed and brand visibility.
Public Relations Specialist at NTUB Career Ambassador Team
January 1, 2020 - August 14, 2025
Created 100+ posts for student careers and employer branding. Effectively planned content in a 4-person team which increased engagement by 40% during job fairs.
Brand Communication & PR Liaison at LeadExpo Solutions
December 31, 2018 - August 14, 2025
Managed VIP speakers and branded talents during 3-day expos including Semicon with 15+ live sessions and press operations. Coordinated real-time communication between internal teams and external stakeholders ensuring zero delays and full coverage.
Public Relations Specialist at Student Association
January 1, 2018 - August 14, 2025
Secured 15+ sponsors and led campaign rollouts including themes, promos, and catering that increased graduate event attendance by 25%.
Content Publisher at ELLE Magazine
August 31, 2017 - August 14, 2025
Published branded content on ELLE Taiwan’s Facebook page with 1.5M+ followers, supporting a fashion and lifestyle campaign rollout across digital media.

Education

BS at Technische Hochschule Nürnberg Georg Simon Ohm, Nürnberg
March 1, 2023 - August 31, 2023
BA at National Taiwan University of Science and Technology, Taipei, Taiwan
September 1, 2021 - June 30, 2023
BS at Technische Hochschule Nürnberg Georg Simon Ohm, Nürnberg
March 1, 2023 - August 31, 2023
BA at National Taiwan University of Science and Technology, Taipei, Taiwan
September 1, 2021 - June 30, 2023
Exchange Semester at Technische Hochschule Nürnberg Georg Simon Ohm, Nürnberg
March 1, 2023 - August 31, 2023
BA, Applied Foreign Languages (English Focus) at National Taiwan University of Science and Technology, Taipei, Taiwan
September 1, 2021 - June 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services, Education