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Hi, I'm Eleanor Smith, a passionate marketing and communications professional with a knack for creating compelling content and building strong brand strategies. I specialize in helping companies, from early-stage startups to established businesses, tell their story in a way that truly connects with their audience. With extensive experience in B2B content marketing, social media management, and content creation, I love collaborating with clients to develop strategies that drive engagement, boost lead generation, and elevate brand presence. Whether it’s writing life stories or crafting marketing campaigns, I’m all about bringing ideas to life with creativity and clarity.…Hi, I'm Eleanor Smith, a passionate marketing and communications professional with a knack for creating compelling content and building strong brand strategies. I specialize in helping companies, from early-stage startups to established businesses, tell their story in a way that truly connects with their audience. With extensive experience in B2B content marketing, social media management, and content creation, I love collaborating with clients to develop strategies that drive engagement, boost lead generation, and elevate brand presence. Whether it’s writing life stories or crafting marketing campaigns, I’m all about bringing ideas to life with creativity and clarity.

Eleanor Smith

Brand Strategist, Marketing Strategist, Writer, +2

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Hi, I'm Eleanor Smith, a passionate marketing and communications professional with a knack for creating compelling content and building strong brand strategies. I specialize in helping companies, from early-stage startups to established businesses, tell their story in a way that truly connects with their audience. With extensive experience in B2B content marketing, social media management, and content creation, I love collaborating with clients to develop strategies that drive engagement, boost lead generation, and elevate brand presence. Whether it’s writing life stories or crafting marketing campaigns, I’m all about bringing ideas to life with creativity and clarity.…Hi, I'm Eleanor Smith, a passionate marketing and communications professional with a knack for creating compelling content and building strong brand strategies. I specialize in helping companies, from early-stage startups to established businesses, tell their story in a way that truly connects with their audience. With extensive experience in B2B content marketing, social media management, and content creation, I love collaborating with clients to develop strategies that drive engagement, boost lead generation, and elevate brand presence. Whether it’s writing life stories or crafting marketing campaigns, I’m all about bringing ideas to life with creativity and clarity.

Available to hire

Hi, I’m Eleanor Smith, a passionate marketing and communications professional with a knack for creating compelling content and building strong brand strategies. I specialize in helping companies, from early-stage startups to established businesses, tell their story in a way that truly connects with their audience.

With extensive experience in B2B content marketing, social media management, and content creation, I love collaborating with clients to develop strategies that drive engagement, boost lead generation, and elevate brand presence. Whether it’s writing life stories or crafting marketing campaigns, I’m all about bringing ideas to life with creativity and clarity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Founder at Eleanor Cannon Smith LLC

March 1, 2024 - Present

Launched marketing consulting business specializing in branding, case studies, content creation, and marketing strategy. Clients include Bumble, Giftogram, StartEngine, Wasabi Technologies, AuthZed, Spot Gardening, and Mapcite.

Brand Strategist at Villain Branding

March 1, 2024 - Present

Freelance marketing and writing projects for a broad range of clients; lead SME interviews; work directly with clients. Launched marketing strategy to drive lead-gen for early-stage startup including social, paid advertising, SEM, SEO, webinars, nurture emails, newsletters, blog, and case studies. Led brand voice session to unify messaging.

Senior Marketing Campaigns Lead at PowerSchool

January 31, 2024 - July 23, 2025

Responsible for conception and execution of B2B content marketing strategy for the PeopleAdmin SaaS product to contribute $1.3 million to pipeline in 2023. Owned and revamped PeopleAdmin.com website to modernize, improve UX, increase conversion, and update product messaging. Wrote all copy for email campaigns contributing $200k to pipeline, including monthly marketing campaigns, acquisition, retention, sales-driving, and event attendance. Created and designed sales materials for GTM strategy including videos for varying buyer personas. Authored weekly blog posts, case studies, thought leadership pieces, guides, and whitepapers. Executed SEO strategy, holding #1 Google search result for "dei in higher education" for 2 months and grew website traffic by 20%. Supported brand awareness efforts through awards and speaking submissions. Supported event planning and communication strategies for annual conference providing $900k to pipeline. Owned social media strategy and content for LinkedIn,

Associate Director of Communications at The Buckley School

June 30, 2021 - July 23, 2025

Developed strategy, managed, and created content for school social media accounts (Facebook, Twitter, Instagram, LinkedIn). Designed and wrote articles for the school’s bi-annual magazine. Redesigned and managed weekly, all-community email. Updated and created content for the school website; led restructuring of site pages to increase engagement and unify messaging. Responded immediately to parent concerns and newsworthy issues; worked with administration to pivot quickly in a changing landscape.

Professional Editor at Preminente College Counseling

August 31, 2018 - July 23, 2025

Independently proofread and edited clients’ writing for urgent deadlines. Performed in-depth research to find the best school to match clients’ interests.