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Hi, I'm Audrey Li, a passionate and driven dual-degree student specializing in Computer Science and Business Administration at Western University's Ivey School of Business. I love blending technology and business to create innovative product solutions that truly make a difference. Whether it's leading product management projects or designing intuitive user interfaces, I enjoy collaborating with teams to build impactful experiences. Outside of academics, I run my own handmade accessories business where I've grown a strong community and optimized sales through strategic marketing and e-commerce development. I'm always eager to learn, explore new challenges, and contribute my skills in product development and marketing.…Hi, I'm Audrey Li, a passionate and driven dual-degree student specializing in Computer Science and Business Administration at Western University's Ivey School of Business. I love blending technology and business to create innovative product solutions that truly make a difference. Whether it's leading product management projects or designing intuitive user interfaces, I enjoy collaborating with teams to build impactful experiences. Outside of academics, I run my own handmade accessories business where I've grown a strong community and optimized sales through strategic marketing and e-commerce development. I'm always eager to learn, explore new challenges, and contribute my skills in product development and marketing.

Audrey Li

Product Designer, Digital Marketer, UX Designer, +1

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Hi, I'm Audrey Li, a passionate and driven dual-degree student specializing in Computer Science and Business Administration at Western University's Ivey School of Business. I love blending technology and business to create innovative product solutions that truly make a difference. Whether it's leading product management projects or designing intuitive user interfaces, I enjoy collaborating with teams to build impactful experiences. Outside of academics, I run my own handmade accessories business where I've grown a strong community and optimized sales through strategic marketing and e-commerce development. I'm always eager to learn, explore new challenges, and contribute my skills in product development and marketing.…Hi, I'm Audrey Li, a passionate and driven dual-degree student specializing in Computer Science and Business Administration at Western University's Ivey School of Business. I love blending technology and business to create innovative product solutions that truly make a difference. Whether it's leading product management projects or designing intuitive user interfaces, I enjoy collaborating with teams to build impactful experiences. Outside of academics, I run my own handmade accessories business where I've grown a strong community and optimized sales through strategic marketing and e-commerce development. I'm always eager to learn, explore new challenges, and contribute my skills in product development and marketing.

Available to hire

Hi, I’m Audrey Li, a passionate and driven dual-degree student specializing in Computer Science and Business Administration at Western University’s Ivey School of Business. I love blending technology and business to create innovative product solutions that truly make a difference. Whether it’s leading product management projects or designing intuitive user interfaces, I enjoy collaborating with teams to build impactful experiences.

Outside of academics, I run my own handmade accessories business where I’ve grown a strong community and optimized sales through strategic marketing and e-commerce development. I’m always eager to learn, explore new challenges, and contribute my skills in product development and marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product Management Fellow at Ivey Product Society

December 31, 2024 - July 23, 2025

Identified personalization gaps in Instagram's Explore page through user interviews and market research. Synthesized insights into actionable user personas and feature priorities. Designed a high-fidelity Figma prototype for customizable Explore pages, presenting to industry leaders and earning 'Best Overall Project'. Integrated usability feedback to improve feature comprehension by 35% during testing.

Product Management Fellow at Ivey Product Society

December 31, 2024 - July 23, 2025

Uncovered a personalization gap in Instagram’s Explore page through 10+ user interviews and market research; synthesized insights into actionable user personas and feature priorities. Designed an interactive, high-fidelity Figma prototype for customizable Explore pages and presented the solution to 4 industry leaders, earning recognition as "Best Overall Project." Integrated usability testing feedback to iterate on design, improving feature comprehension by 35% in follow-up testing sessions.

Technical Product Management Intern at Two Small Men with Big Hearts Moving Co.

June 1, 2024 - Present

Collaborated with the sales team to design and build an end-to-end quote estimator system in Figma and React, reducing quote generation time by 65% and boosting lead-to-sale conversion by 20%. Implemented a dynamic blog search and filtering feature in React, increasing organic traffic flow by 40% and cutting content retrieval time by 60%. Led a mobile-responsive site redesign and keyword-based content strategy that improved SEO visibility across 40 cities and boosted organic traffic by 50%.

Technical Product Management Intern at Two Small Men with Big Hearts Moving Co.

June 1, 2024 - Present

Collaborated with the sales team to design and build the end-to-end product development of a quote estimator system in Figma and React, shortening quote generation by 65% and improving lead-to-sale conversion by 20%. Implemented a dynamic blog search and filtering experience in React, enhancing organic traffic flow by 40% and reducing content retrieval time by 60%. Introduced a mobile-responsive site redesign and keyword-based content strategy, increasing SEO visibility in 40 cities and boosting organic traffic by 50%.

Owner & Founder at bubbli

May 1, 2022 - Present

Founded and grew a handmade accessories business, identifying niche markets and expanding personalized product offerings to generate over $10K in revenue and 200+ sales. Ran data-driven digital marketing campaigns on Instagram and TikTok reaching over 1 million users and growing a community of 12K+ followers. Managed partnerships with 30+ micro-influencers to increase brand awareness and sales via authentic user-generated content. Developed a mobile-first e-commerce site using React and Stripe, increasing order rate by 30% and monthly revenue by 20%.

Owner & Founder at bubbli

May 1, 2022 - Present

Built a handmade accessories business from 0 to launch, identifying a niche market and expanding into personalized, custom product offerings through competitor research, resulting in $10K+ in revenue and 200+ individual sales. Ran data-driven digital marketing across Instagram and TikTok, leveraging Reels and influencer outreach to reach over 1 million users and grow a community of 12K+ followers; optimized visibility using SEO tags and trend timing. Managed partnerships with 30+ micro-influencers and creators, driving brand awareness and sales through authentic UGC. Developed a mobile-first e-commerce site using React and Stripe to streamline checkout flow, resulting in a 30% higher order rate and 20% growth in monthly revenue.