Hi, I'm Veronica Amarante, a digital marketing professional with extensive experience in social media and paid media strategy. I specialize in leveraging platforms like Meta, TikTok, and Google Ads to create innovative campaigns that engage audiences and boost brand visibility. Throughout my career, I've driven impactful partnerships and achieved over a million impressions, always focusing on integrating the latest AI technologies and industry insights to optimize campaign performance. I enjoy collaborating across teams to implement automated content creation and intelligent campaign optimizations that enhance both brand performance and operational efficiency. Whether working on social justice campaigns, artist launches, or integrated media strategies, I strive to create meaningful connections between brands and their audiences.

Veronica Amarante

Hi, I'm Veronica Amarante, a digital marketing professional with extensive experience in social media and paid media strategy. I specialize in leveraging platforms like Meta, TikTok, and Google Ads to create innovative campaigns that engage audiences and boost brand visibility. Throughout my career, I've driven impactful partnerships and achieved over a million impressions, always focusing on integrating the latest AI technologies and industry insights to optimize campaign performance. I enjoy collaborating across teams to implement automated content creation and intelligent campaign optimizations that enhance both brand performance and operational efficiency. Whether working on social justice campaigns, artist launches, or integrated media strategies, I strive to create meaningful connections between brands and their audiences.

Available to hire

Hi, I’m Veronica Amarante, a digital marketing professional with extensive experience in social media and paid media strategy. I specialize in leveraging platforms like Meta, TikTok, and Google Ads to create innovative campaigns that engage audiences and boost brand visibility. Throughout my career, I’ve driven impactful partnerships and achieved over a million impressions, always focusing on integrating the latest AI technologies and industry insights to optimize campaign performance.

I enjoy collaborating across teams to implement automated content creation and intelligent campaign optimizations that enhance both brand performance and operational efficiency. Whether working on social justice campaigns, artist launches, or integrated media strategies, I strive to create meaningful connections between brands and their audiences.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Digital Marketing Director at Amarante Communications
April 30, 2025 - July 23, 2025
Developed and executed organic and paid digital marketing strategies across diverse industries, enhancing brand visibility and engagement. Managed campaigns using platforms like Meta Ads Manager, TikTok, Google Ads, LinkedIn, and Twitter, alongside email automation tools, leading to improved campaign efficiency and reach. Ensured alignment with budget goals by delivering detailed performance reports and actionable insights, optimizing future marketing strategies. Drove 8M+ impressions on Meta with a social justice campaign featured in AdWeek.
Paid Media Marketing Manager at Warner Music Latina
June 30, 2022 - July 23, 2025
Designed and optimized paid advertising campaigns on TikTok, Meta, and Google Ads for LATAM and U.S. Latin markets. Surpassed performance benchmarks by achieving low CPMs and high view rates with tailored creative assets and precision targeting. Collaborated with Meta teams to adopt innovative tools for artists and enhance campaign effectiveness. Generated 9M+ impressions and 250K+ engagements for a TikTok artist launch campaign across the U.S. and LATAM markets. Secured 1.2M+ OOH impressions for Latin artists via strategic placements in Miami and NYC.
Digital Project Manager at Cox Media Group, Miami
November 30, 2020 - July 23, 2025
Directed the launch of WEDR 99 Jamz Miami's Morning Show, leveraging paid media to target key market areas, generating 300k+ impressions. Coordinated integrated marketing campaigns across four radio stations, maximizing audience reach and engagement. Advised sales teams on digital campaign execution, recommending optimal media mix strategies for client success.

Education

Add your educational history here.

Qualifications

Google Certification: Attract and Engage Customers with Digital Marketing
January 11, 2030 - July 23, 2025
Google Certification: Thinking Outside the Inbox - Email Marketing
January 11, 2030 - July 23, 2025
Vanderbilt University Certification: AI Prompt Engineering
January 11, 2030 - July 23, 2025
Google Certification: From Likes to Leads. Attract and Engage Customers with Digital Marketing.
January 11, 2030 - July 23, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Consumer Goods, Software & Internet
    paper Portfolio
    This portfolio showcases digital campaigns and strategic projects that highlight my experience across paid social, audience targeting, creative development, and performance optimization. Each piece reflects my approach: data-informed, visually engaging, and built to drive measurable results. pitchdeck