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I am a creative and strategic copywriter, content writer, and editor with over 10 years of experience crafting persuasive, on-brand messaging for high-impact clients across various industries such as automotive, retail, finance, fitness, food and beverage, insurance, non-profit, and beauty. I excel at developing copy that drives results—whether that means selling products, simplifying complex financial topics, or fostering long-term brand loyalty. My experience covers digital and traditional media, including product descriptions, email campaigns, landing pages, social media, web copy, blogs, video scripts, print, and internal communications. I am skilled in SEO, email marketing, and brand voice development. Additionally, I'm trilingual in English, Armenian, and Spanish, making me well-equipped to engage diverse, multicultural audiences effectively.…I am a creative and strategic copywriter, content writer, and editor with over 10 years of experience crafting persuasive, on-brand messaging for high-impact clients across various industries such as automotive, retail, finance, fitness, food and beverage, insurance, non-profit, and beauty. I excel at developing copy that drives results—whether that means selling products, simplifying complex financial topics, or fostering long-term brand loyalty. My experience covers digital and traditional media, including product descriptions, email campaigns, landing pages, social media, web copy, blogs, video scripts, print, and internal communications. I am skilled in SEO, email marketing, and brand voice development. Additionally, I'm trilingual in English, Armenian, and Spanish, making me well-equipped to engage diverse, multicultural audiences effectively.

Marine Ashnalikyan

Copywriter, Writer, Marketing Strategist, +2

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I am a creative and strategic copywriter, content writer, and editor with over 10 years of experience crafting persuasive, on-brand messaging for high-impact clients across various industries such as automotive, retail, finance, fitness, food and beverage, insurance, non-profit, and beauty. I excel at developing copy that drives results—whether that means selling products, simplifying complex financial topics, or fostering long-term brand loyalty. My experience covers digital and traditional media, including product descriptions, email campaigns, landing pages, social media, web copy, blogs, video scripts, print, and internal communications. I am skilled in SEO, email marketing, and brand voice development. Additionally, I'm trilingual in English, Armenian, and Spanish, making me well-equipped to engage diverse, multicultural audiences effectively.…I am a creative and strategic copywriter, content writer, and editor with over 10 years of experience crafting persuasive, on-brand messaging for high-impact clients across various industries such as automotive, retail, finance, fitness, food and beverage, insurance, non-profit, and beauty. I excel at developing copy that drives results—whether that means selling products, simplifying complex financial topics, or fostering long-term brand loyalty. My experience covers digital and traditional media, including product descriptions, email campaigns, landing pages, social media, web copy, blogs, video scripts, print, and internal communications. I am skilled in SEO, email marketing, and brand voice development. Additionally, I'm trilingual in English, Armenian, and Spanish, making me well-equipped to engage diverse, multicultural audiences effectively.

Available to hire

I am a creative and strategic copywriter, content writer, and editor with over 10 years of experience crafting persuasive, on-brand messaging for high-impact clients across various industries such as automotive, retail, finance, fitness, food and beverage, insurance, non-profit, and beauty. I excel at developing copy that drives results—whether that means selling products, simplifying complex financial topics, or fostering long-term brand loyalty.

My experience covers digital and traditional media, including product descriptions, email campaigns, landing pages, social media, web copy, blogs, video scripts, print, and internal communications. I am skilled in SEO, email marketing, and brand voice development. Additionally, I’m trilingual in English, Armenian, and Spanish, making me well-equipped to engage diverse, multicultural audiences effectively.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Armenian

Fluent

Spanish; Castilian

Advanced

Work Experience

Freelance Copywriter, Editor & Social Media Marketer

September 1, 2014 - Present

Write high-converting B2B & B2C copy for websites, social media, blogs, email marketing, print, and more. Develop persuasive e-commerce & digital product descriptions for B2B clients, boosting product visibility and engagement. Craft compelling email campaigns, driving revenue growth of 30-35% YOY for various clients. Create ad copy that generates hundreds of thousands of views for 11 Million Stories’ YouTube series, increasing brand exposure. Specialize in direct-to-consumer copywriting, with a focus on conversion-driven product and service descriptions. Maintain brand consistency by adhering to diverse style, tone, and content guidelines for each client. Edit and proofread content for grammatical accuracy, style consistency, and clarity, saving clients time and money. Strategize comprehensive content marketing and branding plans; design and implement successful email campaigns. Produce, film, and edit social media content for a fitness trainer’s Social Media (@knee.ability.narine

Copy Editor/Proofreader at H/L Agency

March 31, 2024 - August 8, 2025

Edited and proofread high-volume content for national brands such as McDonald's, AAA, and Toyota. Reviewed digital and traditional assets including web copy, social media posts, emails, landing pages, video scripts, TV/radio spots, and out-of-home ads to ensure clarity, brand alignment, and compliance. Proofed business decks and pitch presentations under tight deadlines, aiding in winning and retaining accounts. Edited bilingual Spanish-language campaigns closely with translation teams. Developed and implemented a custom style guide improving consistency and workflow. Collaborated cross-functionally with creative teams to maintain editorial quality throughout production.

Proofreader/Editor & Writer at The Garage Team Mazda

June 30, 2023 - August 8, 2025

Led editing and proofreading of all advertising content for the Mazda brand across print, digital, video, and internal channels ensuring accuracy, consistency, and brand compliance. Identified and corrected high-stakes errors that saved the company $55K in the first year. Collaborated with cross-functional teams to create and maintain Mazda's style guides and naming conventions. Played a key role in Diversity, Equity & Inclusion initiatives including managing a writing team, internal communications, and coordinating external DEI training. Managed and wrote all internal agency communications and company updates.

Content Manager & Financial Professional at Thrivent Financial

August 31, 2018 - August 8, 2025

Increased annual profits by over 30% through strategic SEO-driven copywriting, editing, web, and social media management, and direct-response marketing. Recruited and managed content writers producing social media posts, newsletters, blogs, and landing pages. Led weekly strategy meetings and presented at community events to establish and strengthen brand identity. Developed cultural marketing initiatives to reach diverse demographics and managed over 300 clients providing ongoing financial and insurance advice. Created customized financial planning portfolios and recommendations.

Content Manager & Financial Professional at New York Life

July 31, 2016 - August 8, 2025

Contributed to annual profit growth exceeding 30% through strategic B2B and B2C email marketing, newsletters, and social media marketing. Authored financial content that answered client questions and increased sales by 10%. Represented the brand at community functions through written and spoken financial education. Developed cultural marketing plans targeting diverse groups, especially the Latino community. Managed over 150 clients offering ongoing financial and insurance guidance. Created custom financial portfolios and recommendations.

Education

Bachelor of Arts at University of California, Santa Cruz

January 1, 2000 - December 31, 2004

Bachelor of Arts: Literature with an emphasis in Creative Writing at University of California, Santa Cruz

January 11, 2030 - August 8, 2025