Ruchika Kashyap

Partner with marketing to align SEO with campaigns; collaborate with Content, Design, Paid Media and Automation teams to map core business needs and expand KPIs. Optimize site architecture, internal linking, and URL structures; implement on-page and off-page SEO; monitor keyword rankings and organic traffic. Conduct keyword and competitive research, generate detailed performance reports, and identify growth opportunities. Set up GTM containers and validate tags before deployment. Update client sites via CMS, publish content, and drive monthly/quarterly performance reviews. Manage backlink strategy and oversee migrations with cross-functional teams.

Partnered with marketing teams for SEO strategy alignment with broader digital marketing initiatives. Collaborated with content, design, paid media, and automation teams to develop marketing strategies and KPIs. Optimized site architecture, internal linking, and URL structures. Implemented on-page and off-page SEO strategies. Used SEO tools such as GSC, SEMrush, Ahrefs, Moz for performance monitoring and keyword research. Managed GTM containers and debugging. Updated client websites with new pages, metadata, and content changes using CMS platforms like WordPress and Yoast. Generated reports and conducted meetings to improve online presence. Handled pre and post website migration processes. Monitored backlinks using Majestic tool and implemented link building strategies. Stayed updated on SEO trends and algorithm changes.

Partnered with marketing teams to align SEO strategies with digital marketing initiatives. Collaborated with Content, Design, Paid Media, and Automation teams to expand KPIs and optimize marketing funnels. Optimized site architecture, internal linking, and URLs to improve search engine accessibility and rankings. Used tools like GSC, SEMrush, Ahrefs, and Moz to monitor site performance and keyword trends. Conducted keyword and competitive research. Managed GTM setup and deployment. Updated client websites across multiple CMS platforms. Handled pre and post website migrations. Maintained backlink profiles and implemented link-building strategies. Provided monthly reporting and strategic recommendations.