Available to hire
I am a results-driven SEO professional with 11+ years of experience helping marketing teams grow organic visibility and conversions. I specialize in technical SEO, site architecture optimization, and craw lability improvements, while collaborating closely with development, content, and analytics teams to deliver measurable results. I thrive in cross-functional environments and stay up-to-date with the latest SEO trends and tooling to drive sustainable growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Hindi
Advanced
Work Experience
Technical SEO Lead at American Cancer Society
July 1, 2024 - PresentDevelop and implement comprehensive technical SEO strategies to improve organic search performance. Conduct detailed SEO audits to identify optimization opportunities in crawlability, indexation, site speed, and mobile performance. Manage structured data and schema markup implementation. Collaborate with development teams on advanced SEO tactics including JavaScript rendering, AMP, and server-side optimizations. Optimize websites for mobile devices and Core Web Vitals adherence. Work with Business Analysts to ensure effective SEO implementations. Publish and edit content using AEM CMS. Monitor analytics and SEO tools to track performance and provide regular reporting.
Senior Search Engine Specialist at Bisk Education
July 31, 2024 - July 23, 2025Partnered with marketing teams to align SEO strategies with digital marketing initiatives. Collaborated with Content, Design, Paid Media, and Automation teams to expand KPIs and optimize marketing funnels. Optimized site architecture, internal linking, and URLs to improve search engine accessibility and rankings. Used tools like GSC, SEMrush, Ahrefs, and Moz to monitor site performance and keyword trends. Conducted keyword and competitive research. Managed GTM setup and deployment. Updated client websites across multiple CMS platforms. Handled pre and post website migrations. Maintained backlink profiles and implemented link-building strategies. Provided monthly reporting and strategic recommendations.
Technical SEO Specialist at Wipro Technologies
August 1, 2022 - July 23, 2025Collaborated with stakeholders to define tagging strategies aligned with business goals. Provided mentorship on GTM best practices. Identified and troubleshot technical SEO issues including crawl errors, site speed, and mobile usability. Improved internal link structures and URL architectures, resulting in a 28% traffic improvement. Conducted comprehensive technical SEO audits. Developed custom GTM tags, triggers, and variables. Provided training and support on SEO, Google Analytics, and GTM. Optimized website elements and structured data. Performed mobile testing and managed server issue troubleshooting. Monitored SEO algorithm changes and improved site speed using Lighthouse and other tools.
SEO Search Analyst at Intouch Solutions
September 30, 2021 - July 23, 2025Provided analytical and strategic support to marketing units. Delivered comprehensive data metrics and insights for campaign optimization. Developed SEO strategies to enhance website visibility and organic traffic. Conducted keyword research, competitive analysis, and content optimization. Monitored website performance using Google Analytics, GA4, and Looker Studio. Collaborated with cross-functional teams to align SEO and marketing goals.
CMS Developer and SEO Strategist at Freelancer
June 30, 2021 - July 23, 2025Set up and prepared performance monitoring reports via Google Analytics. Implemented GTM tags, triggers, and variables within CMS to track user interactions. Developed custom HTML and JavaScript tags for data capture. Used GTM templates for reusable tag configurations. Integrated GTM with CMS for proper tag deployment. Conducted website optimization following latest SEO standards. Performed keyword research and assisted in traffic monitoring. Prepared off-page marketing and link-building strategies. Executed on-page and off-page SEO including content updates and HTML/CSS modifications.
External Communication Marketing Lead at Holisol Logistics Pvt. Ltd
September 30, 2019 - July 23, 2025Led the External Communications Internship program including recruiting and supervising interns. Managed and executed communications strategy across departments. Provided technical SEO support and recommendations. Collaborated with marketing departments to generate innovative strategies. Optimized press releases and managed online marketing programs. Increased lead count by 20% over six months and secured top 5 SERP placements.
SEO Analyst & Organic Search Specialist at Holisol Logistics Pvt. Ltd
August 31, 2018 - July 23, 2025Built and managed an online marketing team. Achieved rankings in top 10 and top 5 search results for key business keywords and conversion pages. Led SEO strategies for major search engines. Increased organic traffic by 90% and website visits via social media by 30%. Developed online marketing strategies and optimized website content, architecture, and linking. Conducted keyword research and content recommendations for organic SEO.
CMS Developer at Holisol Logistics Pvt. Ltd
August 1, 2017 - July 23, 2025Maintained and developed multiple websites within CMS environment. Developed search engine friendly websites. Designed dynamic, cross-browser-compatible pages using HTML, CSS, JavaScript, and PHP. Generated analysis reports using Google Analytics and Webmaster Tools.
SEO Project Manager at UNI BrowseWire Pvt. Ltd
October 31, 2016 - July 23, 2025Managed SEO analysis, business development, and data management activities. Coordinated technical SEO efforts including XML sitemaps and schema markups. Conducted keyword research supporting client SEM campaigns. Assisted digital marketing and SEO teams in link acquisition and execution. Ranked 20 main keywords in top 5 positions. Developed on-site content supporting SEO strategies. Led SEO teams to achieve organizational goals. Supported content development for social media. Executed onsite and offsite SEO strategies across various industries.
Online Marketing Executive at UNI BrowseWire Pvt. Ltd
February 28, 2014 - July 23, 2025Conducted onsite and offsite competitor analysis. Generated quality backlinks using white hat SEO techniques. Collected data for analytic reports. Increased click-through and conversion rates through promotional activities. Delivered daily, weekly, and monthly tracking reports for traffic and keywords.
Technical SEO Lead at American Cancer Society, US
July 1, 2024 - PresentDeveloped and implemented comprehensive technical SEO strategies to improve organic search performance. Conducted detailed SEO audits using advanced tools to identify optimization opportunities in crawlability, indexation, site speed, and mobile performance. Managed structured data and schema markup. Collaborated with development teams for JavaScript rendering, AMP, and server-side optimizations. Ensured full mobile device optimization and adherence to Google’s Core Web Vitals. Coordinated with business analysts to ensure smooth implementation of SEO recommendations. Published and edited content on Adobe Experience Manager CMS. Monitored website analytics and SEO metrics, providing regular reports on progress and opportunities.
Senior Search Engine Specialist at Bisk Education – Tampa, Florida US
July 31, 2024 - July 23, 2025Partnered with marketing teams for SEO strategy alignment with broader digital marketing initiatives. Collaborated with content, design, paid media, and automation teams to develop marketing strategies and KPIs. Optimized site architecture, internal linking, and URL structures. Implemented on-page and off-page SEO strategies. Used SEO tools such as GSC, SEMrush, Ahrefs, Moz for performance monitoring and keyword research. Managed GTM containers and debugging. Updated client websites with new pages, metadata, and content changes using CMS platforms like WordPress and Yoast. Generated reports and conducted meetings to improve online presence. Handled pre and post website migration processes. Monitored backlinks using Majestic tool and implemented link building strategies. Stayed updated on SEO trends and algorithm changes.
Technical SEO Specialist at Wipro Technologies – New Jersey, US
August 1, 2022 - July 23, 2025Collaborated with stakeholders to define comprehensive tagging strategies aligned with business goals. Provided technical guidance and mentorship on GTM best practices. Identified and troubleshot technical SEO issues including crawl, indexing, site speed, and mobile usability. Monitored SEO algorithm changes and adapted strategies accordingly. Improved internal linking and URL architectures resulting in a 28% increase in organic traffic. Conducted technical SEO audits, optimized website elements, updated structured data, and ensured mobile-first indexing. Managed server issues, redirects, and HTTP status codes. Utilized tools like Lighthouse and Page Speed Insight to improve website speed and user experience. Delivered training sessions on SEO and analytics.
SEO Search Analyst at Intouch Solutions – Kansas City, US
September 30, 2021 - July 23, 2025Provided analytical and strategic support to marketing units. Developed SEO strategies to enhance website visibility and organic traffic. Conducted keyword research, competitive analysis, and content optimization. Monitored website metrics using Google Analytics, GA4, and Looker Studio. Collaborated with cross-functional teams to align SEO with marketing goals.
CMS Developer and SEO Strategist at Freelancer - Massachusetts, US
June 30, 2021 - July 23, 2025Set up and prepared performance monitoring reports with Google Analytics. Implemented GTM tags, triggers, and variables within CMS for user interaction tracking. Developed custom HTML and JavaScript tags. Used GTM templates for consistent tracking. Integrated GTM with CMS for dynamic and static content. Conducted website optimization following SEO standards. Performed keyword research, off-page marketing, link building, and on-page and off-page optimization including content generation, meta tags, XML sitemaps, and image optimization.
External Communication Marketing Lead at Holisol Logistics Pvt. Ltd – Delhi, India
September 30, 2019 - July 23, 2025Led External Communications Internship program including recruitment, training, and supervision. Executed communications strategy working with product and development teams to provide technical SEO support and QA. Coordinated with marketing departments to develop innovative strategies. Optimized press releases for local media and managed online marketing programs. Increased lead count by 20% in six months and maintained top 5 SERP results.
SEO Analyst & Organic Search Specialist at Holisol Logistics Pvt. Ltd – Shimla, HP, India
August 31, 2018 - July 23, 2025Built and managed online marketing team up to 10 members. Achieved top 10 SERP rankings for main keywords and top 5 for key conversion pages within six months. Increased organic traffic by 90% and improved website visits through social media by 30%. Managed SEO strategies for Google, Yahoo, and Bing. Coordinated social media content development and implemented SEO recommendations.
CMS Developer at Holisol Logistics Pvt. Ltd – Shimla, HP, India
August 31, 2017 - July 23, 2025Maintained and developed websites within CMS. Developed search engine friendly websites. Designed dynamic, multi-browser compatible pages using HTML, CSS, JavaScript, and PHP. Generated analysis reports using Google Analytics and Webmaster Tools.
SEO Project Manager at UNI BrowseWire Pvt. Ltd – Shimla, HP, India
October 31, 2016 - July 23, 2025Managed SEO efforts including analysis, business development, and data management. Coordinated technical SEO tasks such as XML sitemaps and schema markups. Conducted keyword research and link acquisition. Achieved top 5 organic ranking for 20 main keywords. Led SEO team and executed onsite and offsite SEO strategies. Developed content and assisted social media efforts.
Online Marketing Executive at UNI BrowseWire Pvt. Ltd – Shimla, HP, India
February 28, 2014 - July 23, 2025Conducted onsite and offsite competitor analysis. Generated quality backlinks using white hat SEO techniques. Collected data for analytics reports. Increased click-through and conversion rates through promotions. Managed daily, weekly, and monthly traffic and keyword tracking reports.
Technical SEO Lead at American Cancer Society
July 1, 2024 - November 18, 2025Develop and implement comprehensive technical SEO strategies to improve organic search performance. Conduct detailed SEO audits to identify crawlability, indexation, site speed, and mobile performance optimization opportunities; resolve issues and enhance visibility. Implement structured data and schema markup; collaborate with development teams on JavaScript rendering, AMP, and server-side optimizations. Ensure mobile-first optimization and Core Web Vitals compliance. Coordinate with Business Analytics to translate SEO findings into actionable improvements. Publish and manage content changes on AEM CMS and monitor performance via analytics platforms, providing regular KPI reports.
Senior Search Engine Specialist at Bisk Education – Tampa, Florida, US
July 31, 2024 - July 31, 2024Partner with marketing to align SEO with campaigns; collaborate with Content, Design, Paid Media and Automation teams to map core business needs and expand KPIs. Optimize site architecture, internal linking, and URL structures; implement on-page and off-page SEO; monitor keyword rankings and organic traffic. Conduct keyword and competitive research, generate detailed performance reports, and identify growth opportunities. Set up GTM containers and validate tags before deployment. Update client sites via CMS, publish content, and drive monthly/quarterly performance reviews. Manage backlink strategy and oversee migrations with cross-functional teams.
Technical SEO Specialist at Wipro Technologies – New Jersey, US
August 31, 2022 - August 31, 2022Define tagging strategy with stakeholders; provide technical mentoring on GTM implementation and debugging. Identify and resolve crawling/indexing issues, site speed and mobile usability problems. Monitor Google algorithm changes and adjust strategies; improve internal linking and URL architecture. Conduct comprehensive technical SEO audits, develop custom tags/triggers, and provide training on SEO, GA, and GTM. Review HTML/CSS/JS for SEO best practices; update schema markup; perform mobile testing and resolution of crawl errors and redirects; stay current with industry trends and continually test new tools.
SEO Search Analyst at Intouch Solutions – Kansas City, US
September 30, 2021 - September 30, 2021Provide analytical and strategic support to marketing units; develop and implement SEO strategies to enhance visibility and organic traffic. Conduct keyword research, competitive analysis, and content optimization. Monitor website performance with GA4, Looker Studio, and other analytics tools; collaborate with cross-functional teams to align SEO with broader marketing goals.
CMS Developer and SEO Strategist at Freelancer – Massachusetts, US
June 30, 2021 - June 30, 2021Set up performance monitoring reports via Google Analytics; implement GTM tags, triggers, and data layers within CMS. Develop custom HTML/JavaScript tags and data layers; create reusable GTM templates for consistency across pages. Integrate GTM with the CMS, deploy tags on dynamic and static content, and generate monthly/quarterly metrics reports. Lead on-page and off-page optimization, keyword research, traffic/performance monitoring, and link-building strategies.
External Communications Marketing Lead at Holisol Logistics Pvt. Ltd – Delhi, India
September 30, 2019 - September 30, 2019Lead external communications programs; collaborate with product, development and marketing teams to provide technical SEO support and QA. Optimize press releases for local media; develop reporting frameworks and monthly/quarterly activity reports; drive online marketing initiatives to boost leads and brand presence.
SEO Analyst & Organic Search Specialist at Holisol Logistics Pvt. Ltd – Shimla, HP, India
August 31, 2018 - August 31, 2018Build and manage an online marketing team; rank core business keywords into top 10 results; drive significant organic traffic growth. Maintain social media content and contribute to online marketing strategy; increase site visits via social channels and collaborate on marketing initiatives.
CMS Developer at Holisol Logistics Pvt. Ltd – Shimla, HP, India
August 31, 2017 - August 31, 2017Maintain and develop all CMS-based websites ensuring SEO-friendliness; design dynamic, multi-browser compatible pages using HTML, CSS, JavaScript, and PHP. Generate analytics reports using Google Analytics and Webmaster Tools to guide optimization.
SEO Project Manager at UNI BrowseWire Pvt. Ltd – Shimla, HP, India
October 31, 2016 - October 31, 2016Coordinate and support technical SEO efforts (XML sitemaps, schema markup); conduct keyword research for client pitches and SEO campaigns; collaborate with Digital Marketing Manager and other teams to aid link building and campaign execution. Rank top keywords and provide content recommendations; lead a productive SEO team and support on-site and off-site optimization.
Online Marketing Executive at UNI BrowseWire Pvt. Ltd – Shimla, HP, India
February 28, 2014 - February 28, 2014Perform on-site and off-site competitive analyses; build quality backlinks using white-hat techniques; collect data for analytics reports; drive improvements in CTR and conversions through promotions and content optimization.
Education
MCA at Himachal Pradesh University
January 1, 2011 - December 31, 2013BCA at Punjab Technical University
January 1, 2005 - December 31, 2009MCA at Himachal Pradesh University, India
January 1, 2011 - December 31, 2013BCA at Punjab Technical University, India
January 1, 2005 - December 31, 2009MCA (Master of Computer Application) at Himachal Pradesh University, India
January 11, 2030 - January 1, 2013Six months certification in website development at Lal Bahadur Shastri Institute, India
January 11, 2030 - January 1, 2009BCA (Bachelor of Computer Application) at Punjab Technical University, India
January 11, 2030 - January 1, 2009Qualifications
Six months certification in website development
January 1, 2009 - June 30, 2009MCA (Master of Computer Application)
January 11, 2030 - January 1, 2013Six months certification in website development
January 11, 2030 - January 1, 2009BCA (Bachelor of Computer Application)
January 11, 2030 - January 1, 2009Industry Experience
Software & Internet, Non-Profit Organization, Professional Services, Education, Transportation & Logistics, Healthcare
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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