I'm Rabia Alvi, a results-driven Digital Marketing & SEO Specialist with 4+ years of experience managing SEO end-to-end, including technical SEO, on-page optimization, off-page strategies, content planning, and growth execution. I have a proven track record of ranking competitor informational and local service websites, driving organic traffic, domain authority, and qualified leads through data-driven SEO strategies. I enjoy collaborating with content teams and clients to craft search-intent-driven strategies, optimize user experience, and translate analytics into actionable growth plans. My work spans informational sites, APK directories, and local service businesses, and I’m passionate about ethical, content-led SEO that delivers sustainable results.

Rabia Alvi

I'm Rabia Alvi, a results-driven Digital Marketing & SEO Specialist with 4+ years of experience managing SEO end-to-end, including technical SEO, on-page optimization, off-page strategies, content planning, and growth execution. I have a proven track record of ranking competitor informational and local service websites, driving organic traffic, domain authority, and qualified leads through data-driven SEO strategies. I enjoy collaborating with content teams and clients to craft search-intent-driven strategies, optimize user experience, and translate analytics into actionable growth plans. My work spans informational sites, APK directories, and local service businesses, and I’m passionate about ethical, content-led SEO that delivers sustainable results.

Available to hire

I’m Rabia Alvi, a results-driven Digital Marketing & SEO Specialist with 4+ years of experience managing SEO end-to-end, including technical SEO, on-page optimization, off-page strategies, content planning, and growth execution. I have a proven track record of ranking competitor informational and local service websites, driving organic traffic, domain authority, and qualified leads through data-driven SEO strategies.

I enjoy collaborating with content teams and clients to craft search-intent-driven strategies, optimize user experience, and translate analytics into actionable growth plans. My work spans informational sites, APK directories, and local service businesses, and I’m passionate about ethical, content-led SEO that delivers sustainable results.

See more

Language

English
Fluent
Urdu
Fluent

Work Experience

On Page SEO at RankEzee
February 28, 2022 - July 23, 2025
Led meticulous on-page SEO efforts, optimizing meta tags, content, and site architecture to elevate search engine visibility and enhance user experience, resulting in increased organic traffic.
Off Page SEO at Massive Dynamics
August 31, 2023 - July 23, 2025
Spearheaded off-page SEO initiatives, focusing on building high-quality backlinks and fostering strategic partnerships to elevate the website's authority and drive organic traffic.
SEO Optimised Content Writer at Blogging/Website
January 1, 2023 - Present
Run and optimize personal blogs independently with a focus on SEO best practices, including on-page optimization, backlink building, and audience engagement strategies to grow organic traffic.
On Page SEO at RankEzee
February 28, 2022 - July 28, 2025
Led meticulous on-page SEO efforts, optimizing meta tags, content, and site architecture to elevate search engine visibility and enhance user experience, resulting in increased organic traffic.
Off Page SEO at Massive Dynamics
August 31, 2023 - July 28, 2025
Spearheaded off-page SEO initiatives, focusing on building high-quality backlinks and fostering strategic partnerships to elevate the website's authority and drive organic traffic.
SEO Optimised Content Writer at Blogging/Website
January 1, 2023 - Present
Run and optimize personal blogs independently with a focus on SEO best practices, including on-page optimization, backlink building, and audience engagement strategies to grow organic traffic.
Freelance Digital Marketing & SEO Specialist at Self-employed
January 1, 2023 - Present
Plan and execute comprehensive digital marketing campaigns focused on SEO, keyword strategy, and content optimization. Manage SEO projects end-to-end across informational, APK, and local service websites. Conduct detailed keyword and competitor analysis to identify ranking opportunities. Conduct technical SEO audits, keyword research, and competitor analysis. Implement technical SEO best practices to improve website performance and search visibility. Optimize site architecture, internal linking, Core Web Vitals, and structured data. Create high-quality, SEO-optimized blog content to drive engagement and improve SERP rankings. Collaborate with content teams to produce search-intent-driven content. Monitor analytics using Google Search Console and SEMrush to refine strategy. Track SEO performance and translate data into actionable insights.
SEO Specialist – Off-Page SEO at Massive Dynamics
November 1, 2022 - August 1, 2023
Executed ethical link-building and outreach campaigns. Strengthened domain authority through high-quality backlinks. Analyzed backlink profiles and disavowed toxic links.
SEO Optimized Content Writer / Blogger at Self-employed / Blogger
January 1, 2020 - Present
Produced SEO-optimized content across multiple niches. Improved keyword rankings, engagement, and CTR through ongoing optimization.
Freelance Digital Marketing & SEO Specialist at Self-Employed / Freelance
January 1, 2023 - Present
Plan and execute comprehensive digital marketing campaigns focusing on SEO, keyword strategy, and content optimization. Manage SEO projects end-to-end across informational, APK, and local service websites. Conduct detailed keyword and competitor analysis to identify ranking opportunities. Conduct technical SEO audits, keyword research, and competitor analysis. Implement technical SEO best practices to improve website performance and search visibility. Optimize site architecture, internal linking, Core Web Vitals, and structured data. Create high-quality, SEO-optimized blog content to drive engagement and improve SERP rankings. Collaborate with content teams to produce search-intent-driven content. Monitor analytics using Google Search Console and SEMrush to refine strategy. Track SEO performance and translate data into actionable insights.

Education

BS (COMPUTER SCIENCE) at Government College University Faisalabad
January 1, 2013 - December 31, 2017
BS (Computer Science) at Government College University Faisalabad
January 1, 2013 - December 31, 2017
Bachelor of Science (BS) in Computer Science at Government College University Faisalabad
January 1, 2013 - January 1, 2017
Bachelor of Science (BS) in Computer Science at Government College University Faisalabad
January 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Education