Available to hire
I’m a Digital Marketing Specialist with over five years of experience in Ecommerce, B2B, and SaaS marketing. I’ve successfully led performance-driven campaigns across major platforms like Google Ads, Meta, and LinkedIn, focusing on full-funnel strategies, A/B testing, and data-backed decisions to help brands grow.
I have a passion for reaching diverse audiences including Gen Z, millennials, and professionals, optimizing conversions, and generating high-quality leads. Working closely with cross-functional teams and platforms such as Shopify and WooCommerce, I combine creativity with performance to drive meaningful business results.
Experience Level
Expert
Expert
Expert
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Expert
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Expert
Language
English
Advanced
Urdu
Fluent
Work Experience
Ecommerce & Digital Marketing Manager at Login Smart Technology
December 1, 2024 - PresentDirected data driven ecommerce marketing strategies, boosting online sales and reducing customer acquisition cost by up to 40%. Planned and executed ROI-focused campaigns on Google Ads, Facebook, Instagram, and LinkedIn using A/B testing and audience segmentation. Developed full funnel strategies to increase customer lifetime value and managed platform-specific campaigns targeting younger demographics with a 60%+ lift in engagement. Led SEO and content strategies achieving a threefold increase in organic traffic, managed Shopify and WooCommerce operations, UX improvements, merchandising strategies, omnichannel marketing, influencer and PR campaigns, product launches, and cross-functional teams. Utilized analytics tools to optimize customer journeys and conversions while collaborating closely with product and sales teams.
Digital Marketing Specialist at SNTCT
December 1, 2024 - July 23, 2025Led strategic marketing campaigns for ecommerce clients focused on ROI improvement and ad efficiency across Google Ads, Facebook, Instagram, and LinkedIn. Managed and optimized client Shopify and WooCommerce stores including product uploads and store workflows. Planned omnichannel full funnel strategies across paid media, SEO, email, and content to boost engagement and lead quality. Oversaw ecommerce operations, coordinated influencer campaigns, product and campaign launches, multiple client accounts, and led cross-functional teams. Used analytics tools for monitoring campaign health and optimizing user experience.
Digital Marketing Specialist at Techcelerant
February 28, 2023 - July 23, 2025Executed data-driven lead and demand generation campaigns through Google Ads, LinkedIn, and Meta targeting B2B decision-makers. Optimized full funnel strategies for SaaS sales cycles, improving MQL to SQL conversion rates by 35%. Created high-performing landing pages and email sequences tailored for the US B2B market. Collaborated with sales and product teams to align marketing content with customer needs. Used HubSpot, Google Analytics, and LinkedIn Campaign Manager to monitor performance and refine targeting.
Digital Marketing Executive at ExpoBird
April 30, 2021 - July 23, 2025Executed Google Ads and Facebook campaigns to drive traffic and leads, increased client ROI, created and scheduled social media content, supported PR and influencer marketing, conducted market and competitor research, and monitored campaign performance using analytics and ads managers. Prepared weekly reports with insights and recommendations.
Education
Bachelors at University Of Karachi (UOK)
January 1, 2017 - June 30, 2021Qualifications
Goldmine 3.0 – Meta Ads & Brand Building Mastery
January 11, 2030 - July 23, 2025Google Ads Certification
January 11, 2030 - July 23, 2025Digital Marketing Certification
January 11, 2030 - July 23, 2025Industry Experience
Retail, Software & Internet, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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