Hi, I'm Alejandro Tovar Gómez, a dedicated digital marketing and social media professional with over 8 years of experience in crafting strong online communities and brand strategies. I have a passion for communicating effectively and utilizing artificial intelligence to optimize workflows and create impactful content. In addition to my marketing expertise, I bring over a decade of experience as an audio producer and sound engineer, handling recording, editing, and mixing in professional audio and video settings. I love merging creativity with technology to deliver amazing results and add value through innovative communication strategies.…

ALEJANDRO TOVAR GÓMEZ

Hi, I'm Alejandro Tovar Gómez, a dedicated digital marketing and social media professional with over 8 years of experience in crafting strong online communities and brand strategies. I have a passion for communicating effectively and utilizing artificial intelligence to optimize workflows and create impactful content. In addition to my marketing expertise, I bring over a decade of experience as an audio producer and sound engineer, handling recording, editing, and mixing in professional audio and video settings. I love merging creativity with technology to deliver amazing results and add value through innovative communication strategies.…

Available to hire

Hi, I’m Alejandro Tovar Gómez, a dedicated digital marketing and social media professional with over 8 years of experience in crafting strong online communities and brand strategies. I have a passion for communicating effectively and utilizing artificial intelligence to optimize workflows and create impactful content.

In addition to my marketing expertise, I bring over a decade of experience as an audio producer and sound engineer, handling recording, editing, and mixing in professional audio and video settings. I love merging creativity with technology to deliver amazing results and add value through innovative communication strategies.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Social Media Marketing Manager at TOUGHBUILT INDUSTRIES INC.
February 1, 2022 - Present
Foster interaction and participation within the company's online communities to enhance customer loyalty and e-commerce experience. Developed brand awareness strategies and managed communications via email marketing, social media, and targeted ads. Led growth strategies using data analytics and ensured consistent brand voice and engagement through content moderation and community support.
Social Media Marketing Manager at TOUGHBUILT INDUSTRIES INC.
February 1, 2022 - Present
Fostered interaction and active participation within the company's online community to drive customer loyalty and enhance e-commerce user experience. Developed brand awareness strategies and optimized customer communication through digital channels, email marketing, social media, and targeted ads. Led online community growth using data analytics to identify market opportunities and adapt strategies. Managed brand voice and tone ensuring consistent engagement through content moderation and community support to increase trust and sales conversions.
Social Media Marketing Manager at TOUGHBUILT INDUSTRIES INC.
February 1, 2022 - Present
Led online community engagement to enhance customer loyalty and promoted positive user experience on e-commerce platforms. Developed brand awareness and communication strategies across digital channels including email marketing, social media, and targeted advertisements to maximize sales. Directed the growth of online communities using data analytics to identify market opportunities and adjust strategies. Managed brand voice and content moderation to reinforce consumer trust and increase sales conversions.
Social Media Marketing Manager at ToughBuilt Industries Inc.
February 1, 2022 - Present
Fostered interaction and active participation in online community to drive customer loyalty and promote positive e-commerce experiences. Developed brand awareness strategies across digital channels including email marketing, social media, and targeted ads. Led growth and expansion of online communities using data analytics to identify market opportunities and adapt strategies. Managed brand voice ensuring consistent and engaging presence through content moderation, community support, and digital material distribution to enhance consumer trust and sales conversion.
Marketing Coordinator, Sales and support engineer at CRICON TERACOM
January 31, 2022 - July 23, 2025
Managed social media marketing activities including lead generation and KPI tracking. Provided technical support and sales for radio, television, and education industries. Managed and optimized websites and email marketing campaigns.
Marketing Coordinator, Sales and support engineer at CRICON TERACOM
January 31, 2022 - July 23, 2025
Managed social media, lead generation, and KPI tracking. Provided technical support and sales. Managed databases for radio, television, and education industries. Oversaw website management and optimization along with email marketing.
Marketing Coordinator, Sales and support engineer at CRICON TERACOM
January 31, 2022 - July 23, 2025
Managed social media, lead generation, and KPI tracking. Provided technical support and sales services. Managed databases for radio, television, and education sectors. Oversaw website management and optimization, and conducted email marketing campaigns.
Marketing Coordinator, Sales and support engineer at Cricon Teracom
January 31, 2022 - July 23, 2025
Managed social media, generated leads, and tracked KPIs. Provided technical support and sales services. Handled database management for industries including radio, television, and education. Managed and optimized website. Conducted email marketing campaigns.
Producer - Manager at TOGO RECORDS
December 31, 2020 - July 23, 2025
Produced and arranged musical pieces for recording and commercial music. Performed voice-over work, editing, mixing, and audiovisual arrangement. Responsible for subtitling and localizing content for Latin American contexts.
Producer - Manager at TOGO RECORDS
December 31, 2020 - July 23, 2025
Produced and arranged musical pieces for recording and commercial music. Provided voice-over services. Handled editing, mixing, and audiovisual arrangement. Managed subtitling and content localization for Latin American contexts.
Producer - Manager at TOGO RECORDS
December 31, 2020 - July 23, 2025
Produced and arranged musical pieces for recording and commercial music. Provided voice-over services and managed editing, mixing, and audiovisual arrangements. Responsible for subtitling and content localization for LATAM contexts.
Producer - Manager at Togo Records
December 31, 2020 - July 23, 2025
Produced and arranged musical pieces for recording and commercial music. Provided voice over services. Managed editing, mixing, and audiovisual arrangement. Executed subtitling and localized content for Latin American contexts.
Social Media Manager, Graphic Designer, Web Manager at SUBASTAS Y COMERCIO
June 30, 2018 - July 23, 2025
Managed the website to optimize user experience and improve the online auction platform. Created content aimed at attracting and converting customers in a digital environment. Executed graphic design tasks for press releases, web pages, and social media to ensure consistent brand imagery. Managed social media accounts generating and qualifying leads to boost online sales conversions.
Social Media Manager, Graphic Designer, Web Manager at SUBASTAS Y COMERCIO
June 30, 2018 - July 23, 2025
Managed website and optimized user experience for an online auction platform. Created content to attract and retain customers, focusing on conversion of online auctions. Designed graphics for press releases, web pages, and social media to maintain a consistent brand image. Managed social media campaigns to generate and qualify leads and optimize online sales conversions.
Social Media Manager, Graphic Designer, Web Manager at SUBASTAS Y COMERCIO
June 30, 2018 - July 23, 2025
Managed website and optimized user experience for an online auction platform. Created content focused on attracting and retaining customers with an emphasis on conversion. Designed graphics for press releases, web pages, and social media to ensure brand consistency and engagement. Managed social media to generate and qualify leads to optimize online sales conversion.
Social Media Manager, Graphic Designer, Web Manager at Subastas y Comercio
June 30, 2018 - July 23, 2025
Managed website and optimized user experience of online auction platform. Created content focused on customer attraction and retention, emphasizing online auction conversions. Designed graphics for press releases, web pages, and social media ensuring consistent brand image. Managed social media to generate and qualify leads and optimize conversion to online sales.
Community Manager - Musical TV Channels at CLARO TV
May 31, 2015 - July 23, 2025
Managed social media for Claro Colombia's exclusive music channels. Led the social media team to develop and execute content strategy. Created graphic assets related to programming and analyzed social media metrics to refine strategy and track KPIs.
Community Manager - Musical TV Channels at CLARO TV
May 31, 2015 - July 23, 2025
Managed social media for Claro Colombia's exclusive music channels. Led the social media team in content strategy creation. Designed graphic assets related to music channel programming. Analyzed metrics to adjust strategy and monitor KPIs.
Community Manager - Musical TV Channels at CLARO TV
May 31, 2015 - July 23, 2025
Managed social media for Claro Colombia's exclusive music channels. Led the social media team to create content strategy and designed graphic assets for programming. Analyzed metrics to adjust strategy and track KPIs.
Community Manager - Musical TV Channels at Claro TV
May 31, 2015 - July 23, 2025
Managed social media for exclusive music channels of Claro Colombia. Led social media team to develop content strategy. Designed graphic assets related to music channel programming. Analyzed metrics to adjust strategy and track KPIs.
Web Master / Community Manager at PRODISCOS - TOWER RECORDS
February 28, 2013 - July 23, 2025
Handled online store management and led advertising campaigns across multiple channels including press, web, POP, banners, and social media. Engaged with users to generate website traffic and sales, managed customer databases, and conducted email marketing campaigns.
Web Master / Community Manager at PRODISCOS - TOWER RECORDS
February 28, 2013 - July 23, 2025
Managed online store operations. Led design of advertising campaigns across multiple media including press, web, stores, and social media. Established user interaction and generated traffic for sales conversion. Managed customer database and executed email marketing campaigns.
Web Master / Community Manager at PRODISCOS - TOWER RECORDS
February 28, 2013 - July 23, 2025
Managed online store operations and led advertising campaigns for multiple platforms including press, web, POP, physical stores, and social media. Facilitated interaction and traffic generation to increase sales conversion. Handled customer database administration and email marketing.
Web Master / Community Manager at Prodiscos - Tower Records
February 28, 2013 - July 23, 2025
Managed online store and led advertising campaigns for multiple platforms including press and social media. Established user interaction and generated traffic to increase sales conversion. Administered customer database and managed email marketing.

Education

Master’s degree at Escuela de Negocios de Barcelona
January 1, 2024 - December 31, 2024
Diploma at Pontificia Universidad Javeriana
January 1, 2015 - December 31, 2015
Systems Engineering at Universidad Piloto de Colombia
January 1, 2005 - December 31, 2005
Master’s degree at Escuela de Negocios de Barcelona
January 1, 2024 - December 31, 2024
Diploma at Pontificia Universidad Javeriana
January 1, 2015 - December 31, 2015
Systems Engineering at Universidad Piloto de Colombia
January 1, 2005 - December 31, 2005
Master's degree at Escuela de Negocios de Barcelona
January 1, 2024 - December 31, 2024
Diploma at Pontificia Universidad Javeriana
January 1, 2015 - December 31, 2015
Course at Brother
January 1, 2010 - December 31, 2010
Audio Production and Sound Eng at Academia de Artes Guerrero
January 1, 2009 - December 31, 2009
Systems Engineering at Universidad Piloto de Colombia
January 1, 2005 - December 31, 2005
Master’s degree at Escuela de Negocios de Barcelona
January 1, 2024 - December 31, 2024
Diploma at Pontificia Universidad Javeriana
January 1, 2015 - December 31, 2015
Audio Production and Sound Eng at Academia de Artes Guerrero
January 1, 2009 - December 31, 2009
Systems Engineering at Universidad Piloto de Colombia
January 1, 2005 - December 31, 2005

Qualifications

TEFL Certificate ID WTA22217230
January 1, 2023 - December 31, 2023
TEFL Certificate ID WTA22217230 (Teaching English As A Foreign Language)
January 11, 2030 - July 23, 2025
Course “Ultraconcentrado” Concept, advertising, art
January 1, 2010 - December 31, 2010
Audio Production and Sound Eng
January 1, 2009 - December 31, 2009
TEFL Certificate ID WTA22217230 (Teaching English As A Foreign Language)
January 11, 2030 - July 23, 2025
Course “Ultraconcentrado” Concept, advertising, art
January 1, 2010 - December 31, 2010
TEFL Certificate ID WTA22217230
January 11, 2030 - July 23, 2025

Industry Experience

Media & Entertainment, Retail, Telecommunications, Software & Internet, Consumer Goods, Professional Services

Skills

Experience Level