Amira Mazouni

Managed all digital projects in coordination with product managers from the Health and Dermocosmetics business units. Defined and executed digital and communication strategies for multiple brands. Developed and delivered creative briefs for design teams. Managed influencer marketing campaigns including collaborations and contracts. Planned and executed email marketing campaigns to increase engagement and promote offers. Collected client feedback to improve service quality. Participated in events and assisted with logistics. Managed website content and updates ensuring SEO optimization. Wrote video capsule scripts for brand storytelling and communication.

Lead digital projects from conception to completion, delivering on time and within budget. Developed digital strategies to enhance online visibility and boost customer engagement. Monitored performance by defining KPIs and analyzing results to optimize digital strategies. Managed targeted digital marketing campaigns for product visibility and customer acquisition. Collaborated with designers and developers to enhance user experience. Conducted strategic and technological monitoring to identify emerging trends and innovation opportunities. Managed client relationships to build trust and deliver effective solutions. Planned and executed online events and webinars to enhance brand awareness and digital presence.

Designed and implemented communication strategies tailored to brand goals within the agency’s portfolio. Coordinated brand managers and conducted on-site working sessions with clients. Managed website operations and advertising budgets across digital platforms. Worked as Content Creation & Influencer Marketing Coordinator for lifestyle, retail, and food brands. Wrote creative briefs for designers to ensure visual consistency and alignment with campaign goals.