Corporate Communications Coordinator at Alberta Investment Management Corp.

Managed critical deliverables including Annual Report development for a pension fund manager with $160B assets under management. Identified stories and created new communications material that demonstrate AIMCo's expertise for external channels. Introduced and led a bi-annual email Client Newsletter, led company rebrand project and annual Client Symposium logistics. Responsible for approving branding of all corporate assets. Maintained external website, intrasite, LinkedIn page, and produced media monitoring & digital performance reports.

Social Media Specialist at Atrium Digital Marketing Agency

Developed tailored social media marketing strategies for 15+ clients across lifestyle, hospitality, and real estate industries. Owned client relationships and led client meetings/presentations. Revamped client reporting, transforming it into a more digestible format with actionable insights to improve decision-making. Launched influencer management program. Managed a Meta ad boosting budget of $5,000+ monthly. Mentored and managed a Social Media Associate. Continuously evaluated and updated client strategy, and identified new opportunities. Sourced and onboarded a new client within the first quarter. Prepared content and posting schedules for social media accounts and art & copy briefs for the creative team. Conducted daily social listening and organic engagement. Prepared detailed quarterly reports with insights to deepen client understandings and inform future strategies.

Senior Social Media Manager at Publish Partners

Social Media Specialist at Atrium Digital Marketing Agency

Managed critical deliverables including Annual Report development for a pension fund manager with $160B assets under management. Identified stories and created new communications material that demonstrate AIMCo's expertise for external channels. Introduced and led a bi-annual email client newsletter, led company rebrand project and annual client symposium logistics. Maintained external website, intranet, LinkedIn page, produced media monitoring and digital performance reports.

Senior Social Media Manager at Publish Partners

Onboarded new clients; developed content and posting schedules for a range of social media accounts; prepared art & copy briefs for the creative team; conducted daily social listening and organic engagement; launched influencer management program; managed a Meta ads budget of $5,000+ monthly; mentored a Social Media Assistant; produced quarterly client reports with actionable insights to inform strategy.

Social Media Manager at Social Media Marketing Agency

Managed critical deliverables including annual report development for a pension fund manager with $160B AUM; identified stories and created new communications materials to demonstrate expertise; introduced and led a bi-annual client newsletter, led a branding project and annual Client Symposium; coordinated branding of all corporate assets; maintained external website, intranet, and LinkedIn page; produced media monitoring and digital performance reports.