Available to hire
I am an experienced Digital Marketing Specialist with a strong background in Mass Communication, focused on Social Media Management and digital strategy. I am skilled at developing engaging content, optimizing campaigns, and leveraging data to boost brand awareness and customer engagement. I am passionate about helping brands connect with their audience and achieve business goals. I am a native English speaker.
I excel at creating compelling content, driving campaign performance, and using analytics to inform strategy and storytelling across channels. I thrive in collaborative environments and enjoy helping teams deliver measurable results for clients and brands.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Growth Marketing Specialist at XRay. Tech
July 31, 2025 - July 24, 2025Developed and executed weekly email marketing campaigns with compelling copy and value-driven offers, consistently achieving open and click-through rates of over 70%, well above the industry average. Designed and maintained a strategic content calendar across platforms (LinkedIn, Instagram), including video edits, carousel graphics, and thought-leadership posts, resulting in a 20% increase in engagement and reach on LinkedIn within 3 months. Installed and managed website pop-ups and lead magnets, driving lead generation campaigns and contributing to a steady pipeline of high-quality email subscribers. Updated and optimized partner directories for SEO visibility and user experience. Led content strategy, curation, and creation aligned with the brand’s voice and B2B positioning, enhancing brand storytelling and stakeholder engagement.
Digital Marketer and Social Media Manager at Kweekatel
March 31, 2025 - July 24, 2025Developed and implemented digital marketing strategies for in-house projects resulting in a 30% increase in brand visibility and a 20% growth in online engagement within six months. Managed social media account for Rollace Hotel, growing followers from 13,000 to 22,500 (42% increase) and boosting social media interaction rates by 25%. Created compelling content for Instagram and LinkedIn, enhancing brand storytelling and achieving 15% average channel growth. Analyzed digital campaign performance using analytics tools to optimize strategies and improve campaign effectiveness by 10%.
Digital Marketer and Researcher at VAS Digimobility Limited
September 30, 2023 - July 24, 2025Led an influencer marketing campaign for Amani Health Inc. targeting awareness of mental and behavioral health conditions, exceeding sign-up goals by more than 30%. Performed market research and competitive analysis to inform product development and positioning. Facilitated data analysis training to enhance marketing team skills, improving campaign performance for an MTN brand. Collaborated with cross-functional teams to ensure consistent messaging and branding, boosting customer perception. Developed digital strategies for multiple internal products to optimize presence and engagement. Managed tailored sponsored advertising for major clients including Coca-Cola, MTN, Airtel, and others, driving targeted reach and improved brand visibility.
Social Media Manager and Content Creator (Contract) at Kuku’s Hair
November 30, 2022 - July 24, 2025Curated and executed digital strategies to grow brand social media presence, increasing followers and engagement by 10% on Instagram. Managed the online community by engaging with posts and fostering interaction, thus enhancing brand loyalty and driving traffic. Created and edited content and videos for Instagram to boost visibility and brand messaging.
Social Media Manager and Content Creator (Contract) at TAUPE Salon
October 31, 2022 - July 24, 2025Curated and implemented digital strategies to grow the brand’s social media presence on Instagram and TikTok. Executed strategic Instagram advertising resulting in a 4,000 follower increase and a 57% rise in page engagement, expanding the digital reach and customer base. Created and edited video content for Instagram and TikTok, enhancing brand visibility and follower attraction.
Growth Marketing Specialist at XRay.Tech
July 1, 2025 - August 9, 2025Developed and executed weekly email marketing campaigns achieving open and click-through rates over 70%. Designed and maintained a strategic content calendar across LinkedIn and Instagram, increasing engagement by 20% on LinkedIn. Managed website pop-ups and lead magnets driving lead generation and high-quality email subscribers. Optimized partner directories for SEO and user experience and led content strategy aligned with B2B positioning to improve brand storytelling and stakeholder engagement.
Digital Marketer and Social Media Manager at Kweekatel
March 1, 2025 - August 9, 2025Developed and implemented digital marketing strategies resulting in a 30% increase in brand visibility and 20% growth in online engagement. Managed social media account for Rollace Hotel growing followers by 42%, boosting social media interactions by 25%. Created engaging content for Instagram and LinkedIn, improving brand storytelling with a 15% average growth. Analyzed campaign performance to optimize strategies and improve ROI by 10%.
Digital Marketer and Researcher at VAS Digimobility Limited
September 1, 2023 - August 9, 2025Led influencer marketing campaign for Amani Health Inc. exceeding sign-up goals by 30%. Conducted market research and competitive analysis driving strategic insights for product positioning. Facilitated data analysis bootcamp improving the marketing team's analytics skills and campaign performance. Collaborated cross-functionally to maintain cohesive branding and messaging. Developed digital strategies for multiple products enhancing user engagement. Managed targeted sponsored advertising for major clients to increase brand visibility.
Social Media Manager and Content Creator (Contract) at Kuku’s Hair
November 1, 2022 - August 9, 2025Curated and executed digital strategies to grow social media presence resulting in 10% follower and engagement increase on Instagram. Managed online community engagement to enhance brand loyalty and social media traffic. Created and edited content and videos to boost visibility and promote brand messaging effectively.
Social Media Manager and Content Creator (Contract) at TAUPE Salon
October 1, 2022 - August 9, 2025Implemented digital strategies increasing follower count and engagement on Instagram and TikTok. Ran Instagram advertising resulting in 4,000 follower increase and 57% rise in engagement, expanding digital reach and customer base. Created and edited video content to enhance brand visibility and attract new followers.
Growth Marketing Specialist at XRay. Tech
December 1, 2024 - July 1, 2025Developed and executed weekly email marketing campaigns with compelling copy and value-driven offers, achieving open and click-through rates well above industry average. Designed and maintained a strategic content calendar across platforms (LinkedIn, Instagram), driving engagement and reach. Implemented website pop-ups and lead magnets to sustain high-quality email subscribers. Updated partner directories (Zapier, Airtable, Softr) for SEO visibility and UX. Led content strategy and creation to align with the brand’s voice for B2B positioning.
Digital Marketer and Social Media Manager at Kweekatel
September 1, 2023 - March 1, 2025Developed digital marketing strategies for in-house projects, increasing brand visibility by 30% and online engagement by 20% within six months. Managed social media for a client (Rollace Hotel), growing followers from 13,000 to 22,500 (42%) and boosting social interaction by 25%. Created compelling content for Instagram and LinkedIn and analyzed performance to optimize ROI, reporting results to stakeholders.
Digital Marketer and Researcher at VAS Digimobility Limited
May 1, 2022 - September 1, 2023Led an influencer marketing campaign for Amani Health Inc., surpassing sign-up targets with 1,300 sign-ups (target 1,000) within three months. Conducted market research and competitive analysis to inform product positioning. Facilitated a 4-week data analysis bootcamp for the marketing team, enhancing analytical capabilities. Collaborated with cross-functional teams to ensure cohesive branding across channels and led sponsored advertising on USSD/QR for major clients such as Coca-Cola, MTN, Airtel, BoomPlay, Trophy, 9mobile, and Three Crowns.
Social Media Manager and Content Creator at Kuku's Hair
September 1, 2022 - November 1, 2022Curated and executed digital strategies to grow the brand’s social media presence, increasing Instagram follower growth and engagement by 10%. Managed online community, created and edited content and videos to boost visibility and promote brand messaging.
Social Media Manager and Content Creator at TAUPE Salon
June 1, 2022 - October 1, 2022Curated and implemented digital strategies to grow the brand’s social media presence, increasing follower count and engagement. Executed strategic Instagram advertising that added 4,000 followers and a 57% rise in page engagement, while producing video content for Instagram and TikTok.
Education
BSc. at University of Lagos
September 1, 2019 - July 31, 2024BSc. Mass Communication at University of Lagos
September 1, 2019 - July 1, 2024BSc. Mass Communication at University of Lagos
September 1, 2019 - July 1, 2024Qualifications
Social Media Management
February 1, 2024 - February 28, 2024Data Analytics
May 1, 2022 - May 31, 2022Social Media Management
February 1, 2024 - August 9, 2025Data Analytics
May 1, 2022 - August 9, 2025Social Media Management
February 1, 2024 - December 29, 2025Data Analytics
May 1, 2022 - December 29, 2025Industry Experience
Media & Entertainment, Software & Internet, Retail, Travel & Hospitality, Healthcare, Professional Services, Education
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