Hello! I am a graphic designer with a technical, creative, and commercial approach, bringing over 15 years of experience in branding, packaging and label development, advertising design, and persuasive copywriting. My expertise lies in prepress, color management, and offset/flexographic printing on various substrates. I am adaptable to the evolving digital processes and cross-sector solutions across retail, industrial, and editorial fields. Always, my focus is on delivering high quality, aesthetically pleasing, and functional designs. I enjoy combining creativity with technical skills, such as professional photo editing and digital art, and I am constantly learning new tools like PowerPoint, Blender, and Adobe Premiere Pro to expand my capabilities. I'm open to on-site opportunities in Ecuador as well as remote projects aligned with EST (GMT-5). Feel free to connect with me to create meaningful visual branding and packaging solutions.…

Paul Aucancela

Hello! I am a graphic designer with a technical, creative, and commercial approach, bringing over 15 years of experience in branding, packaging and label development, advertising design, and persuasive copywriting. My expertise lies in prepress, color management, and offset/flexographic printing on various substrates. I am adaptable to the evolving digital processes and cross-sector solutions across retail, industrial, and editorial fields. Always, my focus is on delivering high quality, aesthetically pleasing, and functional designs. I enjoy combining creativity with technical skills, such as professional photo editing and digital art, and I am constantly learning new tools like PowerPoint, Blender, and Adobe Premiere Pro to expand my capabilities. I'm open to on-site opportunities in Ecuador as well as remote projects aligned with EST (GMT-5). Feel free to connect with me to create meaningful visual branding and packaging solutions.…

Available to hire

Hello! I am a graphic designer with a technical, creative, and commercial approach, bringing over 15 years of experience in branding, packaging and label development, advertising design, and persuasive copywriting. My expertise lies in prepress, color management, and offset/flexographic printing on various substrates. I am adaptable to the evolving digital processes and cross-sector solutions across retail, industrial, and editorial fields. Always, my focus is on delivering high quality, aesthetically pleasing, and functional designs.

I enjoy combining creativity with technical skills, such as professional photo editing and digital art, and I am constantly learning new tools like PowerPoint, Blender, and Adobe Premiere Pro to expand my capabilities. I’m open to on-site opportunities in Ecuador as well as remote projects aligned with EST (GMT-5). Feel free to connect with me to create meaningful visual branding and packaging solutions.

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Language

English
Intermediate
Spanish; Castilian
Fluent

Work Experience

Designer & Prepress Specialist at Grupo CONVERSA – Paper & Packaging Manufacturer
May 31, 2024 - August 4, 2025
Responsible for packaging and paper bag design, floral wrapping for export. Executed artwork processing, photo retouching, digital/manual color separation, CTP plate management, and quality control for offset/flexo printing. Coordinated color proofing and on-press validation to ensure high print standards.
Image Designer at Grupo EL COMERCIO – Newspaper
June 30, 2011 - August 4, 2025
Handled photo retouching, layout design for supplements and ads. Prepared and reviewed CTP plates and coordinated color proofing processes.
Designer & Prepress Technician at Corporación MYL – Printing Company
March 31, 2011 - August 4, 2025
Designed internal and external advertising and packaging. Developed final artwork and managed direct communication with clients to meet project specifications.
Designer & Prepress Specialist at Industrias OMEGA – Paper & Packaging Manufacturer
October 31, 2010 - August 4, 2025
Performed photo retouching, color separation, chromatic proofing, and CTP plate preparation and archiving.
Designer & Prepress Technician at SOBOC GRAFIC – Printing Company
February 27, 2010 - August 3, 2025
Worked on editorial and packaging design, print quality control, scanning, mounting, and equipment maintenance for production processes.

Education

Bachelor’s Degree at Universidad Tecnológica América (UNITA)
September 1, 2001 - September 30, 2006
Bachelor's Degree in Graphic Design & Visual Communication at Universidad Tecnológica América (UNITA)
September 1, 2001 - September 1, 2006
Bachelor’s Degree in Graphic Design & Visual Communication at Universidad Tecnológica América (UNITA)
September 1, 2001 - September 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Professional Services, Consumer Goods, Media & Entertainment, Other
    Packaging Redesign for Yalomi Thermometer – Commercial and Technical Optimization for Amazon
    This project involved a comprehensive redesign of the packaging for the Yalomi digital thermometer, aimed at enhancing its commercial performance across platforms like Amazon and physical retail. The proposal included: Structural and functional optimization: Reduction of overall packaging volume, a top-opening box design for improved material efficiency, enhanced durability for transport and storage, and better use of printed surface. Conversion-oriented visual design: Clear communication of tangible product benefits, a distinctive technological aesthetic, functional imagery showing the product in use, and a reorganized graphic layout to improve visual hierarchy. Commercial copywriting and strategic hierarchy: Persuasive messaging focused on highlighting product features, benefits, and brand trust. Use of icons, illustrations, and functional graphics to guide the user and reinforce the experience. This redesign not only elevated the product’s perceived value but also aligned it with the technical and emotional standards required to stand out in competitive digital environments. https://www.twine.net/signin packagingdesign brandingstrategy bilingualcopywriting ecommerceconversion premiumproducts…