I am a diligent and passionate Digital Marketing professional with over 10 years of global experience implementing digital marketing strategies across various industries such as E-commerce, Retail, Fashion, Education, and Tourism. I am highly focused on driving profitable organic revenue through social media campaigns, increasing ROI/ROAS, and transforming businesses to digital platforms. With expertise in content creation, process leveraging, and team leadership, I specialize in improving brand awareness, increasing sales, and training teams to achieve business objectives. I enjoy collaborating with diverse teams and delivering measurable results through innovative digital marketing strategies.

Farzeen Vohra

I am a diligent and passionate Digital Marketing professional with over 10 years of global experience implementing digital marketing strategies across various industries such as E-commerce, Retail, Fashion, Education, and Tourism. I am highly focused on driving profitable organic revenue through social media campaigns, increasing ROI/ROAS, and transforming businesses to digital platforms. With expertise in content creation, process leveraging, and team leadership, I specialize in improving brand awareness, increasing sales, and training teams to achieve business objectives. I enjoy collaborating with diverse teams and delivering measurable results through innovative digital marketing strategies.

Available to hire

I am a diligent and passionate Digital Marketing professional with over 10 years of global experience implementing digital marketing strategies across various industries such as E-commerce, Retail, Fashion, Education, and Tourism. I am highly focused on driving profitable organic revenue through social media campaigns, increasing ROI/ROAS, and transforming businesses to digital platforms.

With expertise in content creation, process leveraging, and team leadership, I specialize in improving brand awareness, increasing sales, and training teams to achieve business objectives. I enjoy collaborating with diverse teams and delivering measurable results through innovative digital marketing strategies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Hindi
Advanced
English
Fluent
Arabic
Beginner
Italian
Beginner

Work Experience

Email Marketing Specialist at Careernet technologies pvt ltd
December 1, 2024 - Present
Independently developed responsive HTML emailers from scratch without any design inputs, ensuring compatibility across major email clients (Outlook, Gmail, Apple Mail, etc.). Set up and executed email marketing campaigns, including segmentation, scheduling, and automation, using Mailchimp. Monitored, tracked, and updated performance reports post-campaign, delivering insights to improve open rates, CTRs, and deliverability. Ensured high-quality standards for email rendering, mobile responsiveness, and alignment with brand guidelines.
Email Marketing Specialist at Manav RachnaVidyanatariksha
December 31, 2024 - July 24, 2025
Coded and tested responsive HTML email templates compatible with all major email clients and devices. Developed and executed email marketing campaigns in collaboration with cross-functional teams, ensuring timely delivery and alignment with campaign objectives.
Web Designer at Info Edge (India) Ltd
October 31, 2024 - July 24, 2025
Utilized expertise in HTML, CSS, JavaScript, and jQuery to create responsive web pages adhering to industry standards and accessibility guidelines. Conducted proactive website maintenance and swiftly resolved bugs, ensuring optimal performance and user satisfaction.
Junior Front-End Developer at WeBeeSocial
December 31, 2021 - July 24, 2025
Translated wireframes and mockups into responsive web pages using HTML, CSS, JavaScript, jQuery, and Bootstrap. Worked with WordPress and Shopify for website creation and customization.
Junior Front-End Developer Intern at WeBeeSocial
December 31, 2020 - July 24, 2025
Assisted in developing front-end features for client websites. Gained experience with WordPress and Shopify.
Household Maid / Childcare Provider at Private Household - Dubai
May 20, 2025 - July 24, 2025
Cared lovingly for children including school bus stop drop-offs and pickups, supervised after-school activities, and ensured their safety at all times. Maintained a spotless and well-organized home. Coordinated with the gardener and managed school bus timings seamlessly. Demonstrated trustworthiness by keeping the family informed about the children's behavior and any unusual occurrences. Worked discreetly and efficiently without intruding on family time, and adapted calmly to last-minute schedule changes.
Digital Marketing Specialist at FATIO LLC
April 1, 2023 - Present
Team leader engaging with designers, copywriters, and analysts. Implemented digital marketing strategies promoting products and services. Led social media marketing campaigns across Facebook, Instagram, TikTok, and Google. Managed client social media marketing strategies focusing on LinkedIn, Twitter, Facebook, Instagram, YouTube ads to boost online presence and sales. Managed e-commerce platforms like Amazon, Noon, Dubai Store, and Carrefour. Optimized product listings and descriptions for SEO.
Head of Sales & Marketing at The Marketing Nerdz
February 28, 2023 - July 24, 2025
Led a team delivering digital marketing KPIs and business development across education, real estate, and fashion sectors. Performed keyword research and backlink programs to boost traffic. Created content for websites, blogs, articles, product descriptions, and social media. Evaluated Google Analytics to strategize activities. Developed social media campaigns and engaged prospects frequently. Stayed updated with social media best practices and technologies. Developed e-commerce strategies and conducted digital marketing workshops.
Social Media Marketing Executive at SEO Webplant Solutions
April 30, 2019 - July 24, 2025
Managed social media accounts and developed innovative content for scheduled posts. Coordinated social media messaging with marketing departments and brand managers. Liaised with clients for feedback and strategy development. Created social media campaigns to drive target buyers. Engaged repeatedly with prospects on social media. Created effective email marketing campaigns using platforms like MailChimp.
Digital Marketing Executive at E-Intelligence Pvt Ltd
December 31, 2015 - July 24, 2025
Executed on-page SEO, studied search engine algorithms, and used Google Analytics and SEO software for site analysis. Reported and analyzed client webpages to improve SEO rankings. Developed strategies to gain competitive edge by competitor analysis. Managed social media presence including Instagram and Facebook. Developed and executed content strategies, administered web analytics dashboards, and generated reports. Recommended site enhancements for SEO.
Assistant Manager – Business Development, Digital Marketing at Niche Software Solutions Pvt. Ltd
October 31, 2014 - July 24, 2025
Handled business development for an email marketing product. Executed CRM strategy with affiliates and list brokers, optimized email programs using analytics. Oversaw QA and A/B testing for email creatives and segments. Assessed customer and business needs via direct communication. Managed administrative tasks including policy renewals and personnel coordination. Assisted in pitching pilot programs and improved email marketing strategies. Prepared management and sales reports for senior leadership.
Digital Marketing Specialist at Fatio LLC
April 1, 2023 - Present
Leading social media marketing and e-commerce management, engaging with a team of designers, copywriters, and analysts to implement digital marketing strategies promoting various products and services. Managing and maintaining social media strategies focusing on platforms like LinkedIn, Twitter, Facebook, Instagram, and YouTube ads to increase online presence and sales. Managing e-commerce platforms including Amazon, Noon, Dubai Store, and Carrefour; optimizing product listings and SEO for accuracy and relevance.
Head of Sales & Marketing at The Marketing Nerdz
February 28, 2023 - July 24, 2025
Led a team of four delivering digital marketing KPIs and business development across sectors like Education, Real Estate, and Fashion. Performed keyword research, backlink building, content creation for various platforms, and used Google Analytics to strategize digital activities. Managed social media campaigns, responded to prospects, and stayed current with social media technologies. Developed e-commerce strategies and facilitated workshops and training on digital marketing tools.
Social Media Marketing Executive at SEO Webplant Solutions
April 30, 2019 - July 24, 2025
Managed all social media accounts, developed engaging and creative content, coordinated social media messaging with marketing and brand managers, and worked closely with clients for feedback and strategy building. Created social media campaigns and calls-to-action to drive target buyers. Created and managed effective email marketing campaigns using tools like MailChimp, Sendy, and Awber.
Digital Marketing Executive at E-Intelligence Pvt Ltd
December 31, 2015 - July 24, 2025
Responsible for on-page SEO and understanding search engine algorithms. Experienced with Google Analytics and Webmaster tools for site analysis and keyword research. Created strategies based on competitor analysis, monitored company social media presence, developed communication/content strategies, and generated analytics reports to improve SEO rankings.
Assistant Manager – Business Development, Digital Marketing at Niche Software Solutions Pvt. Ltd
October 31, 2014 - July 24, 2025
Handled business development activities for an email marketing product, executed overarching CRM strategies, optimized email programs, and assisted in QA and A/B testing of email campaigns. Communicated with customers and internal teams to assess needs, coordinated policy renewals, and prepared monthly sales and prospect reports for senior management.

Education

Bachelor of Computer Application at Indira Gandhi National Open University
January 1, 2017 - December 31, 2023
B.E at Information Technology
January 11, 2030 - July 24, 2025
Post Graduate at Business Management
January 11, 2030 - July 24, 2025
B.E at Information Technology
January 1, 2009 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Education, Consumer Goods, Other, Retail, Professional Services, Travel & Hospitality