I am an experienced Digital Marketing Analyst with over 4 years of expertise in driving data-driven marketing strategies and enhancing brand presence across digital channels. I have strong leadership skills, proven by leading teams and mentoring professionals to align digital marketing efforts with business objectives. I am skilled in using analytics tools like Google Analytics, SEMrush, and Google Ads to optimize campaigns and maximize ROI. I am passionate about leveraging emerging technologies and staying ahead of industry trends to develop innovative and effective marketing solutions. I enjoy collaborating cross-functionally and using market research and competitor analysis to refine product positioning and identify new growth opportunities.

Vivek Sivakumar

I am an experienced Digital Marketing Analyst with over 4 years of expertise in driving data-driven marketing strategies and enhancing brand presence across digital channels. I have strong leadership skills, proven by leading teams and mentoring professionals to align digital marketing efforts with business objectives. I am skilled in using analytics tools like Google Analytics, SEMrush, and Google Ads to optimize campaigns and maximize ROI. I am passionate about leveraging emerging technologies and staying ahead of industry trends to develop innovative and effective marketing solutions. I enjoy collaborating cross-functionally and using market research and competitor analysis to refine product positioning and identify new growth opportunities.

Available to hire

I am an experienced Digital Marketing Analyst with over 4 years of expertise in driving data-driven marketing strategies and enhancing brand presence across digital channels. I have strong leadership skills, proven by leading teams and mentoring professionals to align digital marketing efforts with business objectives. I am skilled in using analytics tools like Google Analytics, SEMrush, and Google Ads to optimize campaigns and maximize ROI.

I am passionate about leveraging emerging technologies and staying ahead of industry trends to develop innovative and effective marketing solutions. I enjoy collaborating cross-functionally and using market research and competitor analysis to refine product positioning and identify new growth opportunities.

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Experience Level

Expert
Intermediate
Intermediate

Work Experience

Senior Digital Marketing Analyst at SPAN Technology Services Pvt Ltd, India
November 1, 2020 - Present
Leading a team of 5 members, driving the development and execution of high-impact digital marketing strategies to enhance brand visibility and expand market reach. Designing and implementing go-to-market strategies, significantly increasing product awareness, and broadening customer base. Conducting in-depth competitor analysis and market research, refining product positioning, and crafting data-driven marketing strategies to gain a competitive edge. Utilizing advanced analytics platforms (Google Analytics, SEMrush, Bing Ads, Google Ads, Mailchimp) to monitor, measure, and optimize key performance indicators (KPIs), ensuring optimal ROI across campaigns. Driving conversion optimization through A/B testing for web content and advertising strategies, continuously improving engagement metrics, and boosting conversion rates. Collaborating with cross-functional teams to align digital marketing strategies with business goals and ensuring the seamless execution of initiatives to meet performa

Education

Bachelor of Engineering at SVS College of Engineering, India
January 1, 2015 - December 31, 2019

Qualifications

Certified eMarketing Associate, HubSpot
January 1, 2022 - December 31, 2022
Keyword Research, SEMrush
January 1, 2022 - December 31, 2022
Google Ads Certification, Google
January 1, 2022 - December 31, 2022
SEO Certification, Semrush
January 1, 2020 - December 31, 2020

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Transportation & Logistics