I am an ideas person, a brief cracker, strategic thinker, a creative craftsman, a storyteller, an experience creator and a pitch winner. I have over twenty years of building brands and businesses through consumer facing and business-to-business advertising and marketing experience. My ideas are all born from a strategic thought process and a deep consumer insight. My travels and experience has allowed me to work across the diverse cultural landscape of SEA, Australia and South Africa, as well as North and South America. I tackle every project whether big or small with the same exuberance, tenacity and passion. You can view my online portfolio of selected work at: _Website not available. Sign in: https://www.twine.net/signup_

James Daniels

I am an ideas person, a brief cracker, strategic thinker, a creative craftsman, a storyteller, an experience creator and a pitch winner. I have over twenty years of building brands and businesses through consumer facing and business-to-business advertising and marketing experience. My ideas are all born from a strategic thought process and a deep consumer insight. My travels and experience has allowed me to work across the diverse cultural landscape of SEA, Australia and South Africa, as well as North and South America. I tackle every project whether big or small with the same exuberance, tenacity and passion. You can view my online portfolio of selected work at: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

I am an ideas person, a brief cracker, strategic thinker, a creative craftsman, a storyteller, an experience creator and a pitch winner. I have over twenty years of building brands and businesses through consumer facing and business-to-business advertising and marketing experience. My ideas are all born from a strategic thought process and a deep consumer insight. My travels and experience has allowed me to work across the diverse cultural landscape of SEA, Australia and South Africa, as well as North and South America. I tackle every project whether big or small with the same exuberance, tenacity and passion.

You can view my online portfolio of selected work at: Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Creative Director / Writer / Ideas guy at Freelance
February 1, 2024 - Present
Lead creative projects as a freelance creative director and writer, delivering strategic and engaging brand communications across various platforms in Victoria, Australia.
Executive Creative Director at TPF Think
February 29, 2024 - July 24, 2025
Orchestrated development of creative concepts across projects, serving as copywriter, ideator, and creative presenter. Managed client relationships and major brand campaigns for Glad, Chux, Unilever, Streets, and others. Awarded Gold and Silver at Melbourne Design Awards for OMO Scents launch activation.
Creative Director / Founder at The Halo Effect
March 1, 2019 - October 1, 2022
Founded and led own company, collaborating with TPF Think as a consultant Creative Director. Conceptualised and launched the sustainable "Glad to be Green" brand within Glad.
Regional Executive Creative Director at Ogilvy Singapore
January 1, 2011 - April 14, 2014
Led team for successful campaign launches including Dove Hair and award-winning ACRES campaign. Directed pitch wins for Unilever Food Solutions. Achieved prestigious Spikes GOLD award.
Executive Creative Director at Havas Worldwide Johannesburg
December 1, 2007 - December 20, 2010
Founding member of the business, achieving major awards including GRAND PRIX and multiple Gold, Silver, and Bronze awards. Contributed to multiple new business wins, doubling agency billings in two years.
Creative Director (Freelance Contract) at Saatchi & Saatchi NSW, Australia
March 1, 2016 - March 24, 2017
Championed pitch-winning ideas and directed creative development for marketing campaigns including Ladbrokes and H&R Block.

Education

High School Certificate at Treverton Boys College, Natal, South Africa
January 1, 1986 - December 31, 1986
Diploma in Graphic Design at Technikon of the Witwatersrand, Johannesburg, South Africa
January 1, 1991 - December 31, 1991

Qualifications

Cannes Awards
June 1, 2006 - June 1, 2006
2 SILVER CANNES AWARDS
Cannes Judge
June 1, 2010 - June 1, 2010
Judged Cannes Activation and Promotion category
SPIKES GOLD
January 1, 2012 - January 1, 2012
Spike Gold Award in the television category
GRAND PRIX and 2 GOLD AWARDS - Eagles Print Awards
January 1, 2010 - January 1, 2010
Awarded Grand Prix and 2 x Gold Awards at the Eagle Print Awards in South Africa

Industry Experience

Consumer Goods, Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Telecommunications, Non-Profit Organization