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I am a results-driven Performance Marketer with over 6 years of experience in executing impactful digital marketing campaigns across various platforms. My expertise lies in user acquisition, lead generation, and optimizing ROI through data-driven decisions and A/B testing. I enjoy working collaboratively with cross-functional teams to drive scalable growth. Currently, I focus on creating effective paid media strategies in the e-commerce and q-commerce domains. I am passionate about leveraging analytics and performance marketing to deliver tangible business results and continual campaign improvements.…I am a results-driven Performance Marketer with over 6 years of experience in executing impactful digital marketing campaigns across various platforms. My expertise lies in user acquisition, lead generation, and optimizing ROI through data-driven decisions and A/B testing. I enjoy working collaboratively with cross-functional teams to drive scalable growth. Currently, I focus on creating effective paid media strategies in the e-commerce and q-commerce domains. I am passionate about leveraging analytics and performance marketing to deliver tangible business results and continual campaign improvements.

Akshay Gurav

Performance Marketer, Digital Marketer, Marketing Strategist, +2

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I am a results-driven Performance Marketer with over 6 years of experience in executing impactful digital marketing campaigns across various platforms. My expertise lies in user acquisition, lead generation, and optimizing ROI through data-driven decisions and A/B testing. I enjoy working collaboratively with cross-functional teams to drive scalable growth. Currently, I focus on creating effective paid media strategies in the e-commerce and q-commerce domains. I am passionate about leveraging analytics and performance marketing to deliver tangible business results and continual campaign improvements.…I am a results-driven Performance Marketer with over 6 years of experience in executing impactful digital marketing campaigns across various platforms. My expertise lies in user acquisition, lead generation, and optimizing ROI through data-driven decisions and A/B testing. I enjoy working collaboratively with cross-functional teams to drive scalable growth. Currently, I focus on creating effective paid media strategies in the e-commerce and q-commerce domains. I am passionate about leveraging analytics and performance marketing to deliver tangible business results and continual campaign improvements.

Available to hire

I am a results-driven Performance Marketer with over 6 years of experience in executing impactful digital marketing campaigns across various platforms. My expertise lies in user acquisition, lead generation, and optimizing ROI through data-driven decisions and A/B testing. I enjoy working collaboratively with cross-functional teams to drive scalable growth.

Currently, I focus on creating effective paid media strategies in the e-commerce and q-commerce domains. I am passionate about leveraging analytics and performance marketing to deliver tangible business results and continual campaign improvements.

Skills

Facebook Ads

Google Ads

Experience Level

Facebook Ads

Expert

Google Ads

Expert

Work Experience

Assistant Manager – Digital Marketing at Rebel Foods

April 1, 2024 - Present

Strategized and executed global performance marketing campaigns across Google Ads (Search, Display, Video), Meta Ads (Facebook, Instagram), LinkedIn Ads, and Apple Search Ads. Drove D2C customer acquisition for web & app platforms with a 23% YoY increase in install-to-order conversion. Managed campaign budgets exceeding ₹2 Cr monthly focusing on CAC, ROAS, and CPI. Optimized campaign funnels using audience segmentation and geo-targeting, coordinated with content teams to improve CTR by 18% via creative testing, and scaled ROAS from 2.1x to 3.6x. Led remarketing and retention campaigns, analyzed user behavior with Google Analytics & Firebase to implement funnel fixes for a 12% uplift, and spearheaded A/B testing for ad creatives and bidding strategies.