Available to hire
I am an experienced branding expert and creative leader with a passion for outstanding design and inspiring storytelling. With many years of agency experience and a solid design education, I create the foundation to strategically and visually elevate brands to the next level. I think in colors, shapes, and stories to evoke emotions and make brands unmistakable.
Additionally, I work as a content creator, sharpening my digital know-how and expanding my network. With enthusiasm and attention to detail, I turn every challenge into something special.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
German
Fluent
English
Advanced
French
Beginner
Arabic
Beginner
Work Experience
Leitung Digital Team at Contcept Communication
October 31, 2024 - July 24, 2025Building up the digital team including process definition, recruiting, and service expansion. Developing content strategies and visual look for Instagram and LinkedIn. Creating and supervising influencer campaigns including concepts, strategies, and scouting. Managing content production including editorial plans, text/image/film editing, and channel management. Designing event concepts and realization. Leading customer projects including budget control and bi-weekly meetings. Planning and developing mandates. Creative tasks from briefing to realization including invitations, trade fair materials, communication media, and newsletters.
Leitung Digital Team at Contcept Communication
October 31, 2024 - July 24, 2025Responsible for building the digital team including defining processes, recruiting, and expanding services. Managed content strategies and visual look for Instagram and LinkedIn. Led influencer campaigns with concepts, strategies, and supervising scouting. Oversaw content production including editorial planning, text/image/video editing, and channel management. Conceived and realized events. Managed client projects, budget control, bi-weekly meetings, and continuous mandate development. Handled design tasks from briefing to realization including invitations, trade fair materials, communication media, and newsletters.
Creative Director at evoq Communications
December 31, 2022 - July 24, 2025Led design teams in Zürich and Köln, improving design quality and expanding the team including recruiting and training of graphic apprentices. Spearheaded branding projects such as comprehensive rebranding for Unity Media awarded with German Brand Award, employer branding, shop design, communication measures, and guideline developments. Directed branding for Moonspring beverage including brand story, imagery, and packaging, published on Brandings of the World. Managed multiple branding and rebranding projects for clients including tellco, Wilco, toolster, Gazosa Monti. Led campaign designs for Sozialwerke Sieber (fundraising), Verband Schweizerische Kantonalbanken (advertising), and Swissmem (awareness).
Creative Director at evoq Communications
December 31, 2022 - July 24, 2025Led design team across two locations (Zürich and Köln) to improve and develop design quality, team expansion and recruiting as well as supporting the training of graphics apprentices. Led branding projects including a comprehensive rebranding for Unity Media recognized with the German Brand Award, covering employer branding, shop design, communication measures, guidelines, visual worlds, packaging design, and more. Created branding for new products like Moonspring drink with brand story, imagery, and packaging. Managed multiple other brandings and rebrandings and led campaigns for fundraising and awareness projects for various organizations.
Design Director at evoq Communications
December 31, 2019 - July 24, 2025Responsible for team leadership and design quality at two locations, team expansion, and apprenticeship training from 2015 to 2019.
Design Director / Senior Designer at evoq Communications
December 31, 2019 - July 24, 2025Held various design roles including Design Director from 2015 to 2019 and Senior Designer from 2013 to 2014, contributing to branding, design leadership, and campaign management.
Senior Designer at evoq Communications
December 31, 2014 - July 24, 2025Senior design role from 2013 to 2014.
Designer at Beling Thoenen Design
December 31, 2013 - July 24, 2025Started as intern, then full designer. Worked on print editorial design such as concept and layout including creation of style templates for Caminada Magazin, Landliebe, Swisscom Play. Handled redesign and editorial coaching with guideline creation for SI Style, Schweizer Illustrierte. Managed catalog concept for Ligne Roset including multilingual design supervision. Created digital editorial design for iPad app SI Style. Developed corporate design for Gents Tonic beverage including branding, packaging, and marketing materials.
Designer / Graphic Designer at Beling Thoenen Design
December 31, 2013 - July 24, 2025Started as an intern then designer. Responsible for editorial design print projects, coaching editorial teams, creating design guidelines, digital magazine concepts, and corporate branding including packaging and marketing materials.
Graphic Designer at Mind Design
December 31, 2010 - July 24, 2025Performed editorial design including newspaper and catalog for Tom Dixon. Worked on corporate design projects including Circus Restaurant Covent Garden in collaboration with Tom Dixon, Tess Model Management, and Marawa the Amazing.
Graphic Designer at Mind Design
December 31, 2010 - July 24, 2025Started as an intern then employed as Graphic Designer. Worked on editorial design such as newspapers and catalogs for Tom Dixon. Developed corporate design projects for clients including Circus Restaurant Covent Garden and Tess Model Management.
Graphic Design Intern at Draftfcb Lowe
December 31, 2008 - July 24, 2025Internship in graphic design.
Graphic Design Intern at Draftfcb Lowe
December 31, 2008 - July 24, 2025Internship in graphic design.
Graphic Designerin at Ender CI
December 31, 2005 - July 24, 2025Graphic designer role after internship.
Graphic Designer at Ender CI
December 31, 2005 - July 24, 2025Worked as graphic designer focusing on corporate identity and design.
Education
Bachelor at FH ZHdK, Zürich
January 1, 2006 - December 31, 2009Gestalterische Berufsmaturität at GBS St.Gallen
January 1, 2005 - December 31, 2006Grafikerin EFZ at Kuhn Grafik&Werbung
January 1, 2000 - December 31, 2004Gestalterischer Vorkurs at SfG St.Gallen
January 1, 1999 - December 31, 2000Sekundarschule at Appenzell
January 1, 1996 - December 31, 1999Bachelor at FH ZHdK, Zürich
January 1, 2006 - December 31, 2009Gestalterische Berufsmaturität at GBS St.Gallen
January 1, 2005 - December 31, 2006Grafikerin EFZ at Kuhn Grafik&Werbung
January 1, 2000 - December 31, 2004Gestalterischer Vorkurs at SfG St.Gallen
January 1, 1999 - December 31, 2000Sekundarschule at Appenzell
January 1, 1996 - December 31, 1999Qualifications
Leadership Zertifikat SIB
January 1, 2017 - December 31, 2017Gewaltfreie Kommunikation Einsteiger
January 1, 2023 - December 31, 2023Berufsbildnerkurs
January 1, 2014 - December 31, 2014Leadership Zertifikat SIB
January 1, 2017 - December 31, 2017Gewaltfreie Kommunikation Einsteiger
January 1, 2023 - December 31, 2023Berufsbildnerkurs
January 1, 2014 - December 31, 2014Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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