Ranjani Yegneshwara Iyer
Hi, I'm Ranjani! I'm a creative and data-savvy digital marketer with over two years of experience specializing in high-converting content, online community building, and engagement-driven funnel design.
About
Hi, I’m Ranjani! I’m a creative and data-savvy digital marketer with over two years of experience specializing in high-converting content, online community building, and engagement-driven funnel design. I love blending creativity with analytics to optimize everything from registration pipelines to email sequences and social media touchpoints.
With a background in digital humanities and culture, I’m passionate about crafting persuasive messaging tailored to different funnel stages and using data-driven storytelling to expand reach and engagement. I’m excited to keep growing and contributing to impactful digital marketing and content creation projects.
- 7 years' experience
- Joined July 2025
Skills· 12
Languages
- EnglishFluent
- HindiFluent
- TamilIntermediate
Industry experience
- Media & Entertainment
- Software & Internet
- Telecommunications
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Work experience· 5 roles
Created Instagram content that generated the highest engagement of the quarter. Managed collaborative outreach campaigns aligned with inclusivity and strategic communications goals. Supported internal digital campaigns with clearly defined CTAs and audience targeting.
Streamlined knowledge sharing through workflow improvement. Documented and organized support processes for stakeholders and visitors. Provided operational assistance and responded to visitor support queries.
Designed and tested persuasive messaging frameworks for AI tools used in customer-facing platforms. Created copy that mimicked funnel stage behaviors: awareness, consideration, conversion. Analyzed prompt responses and adapted strategy based on user interaction data.
Education
Certifications and awards
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