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Hi, I'm Ranjani! I'm a creative and data-savvy digital marketer with over two years of experience specializing in high-converting content, online community building, and engagement-driven funnel design. I love blending creativity with analytics to optimize everything from registration pipelines to email sequences and social media touchpoints. With a background in digital humanities and culture, I’m passionate about crafting persuasive messaging tailored to different funnel stages and using data-driven storytelling to expand reach and engagement. I’m excited to keep growing and contributing to impactful digital marketing and content creation projects.…Hi, I'm Ranjani! I'm a creative and data-savvy digital marketer with over two years of experience specializing in high-converting content, online community building, and engagement-driven funnel design. I love blending creativity with analytics to optimize everything from registration pipelines to email sequences and social media touchpoints. With a background in digital humanities and culture, I’m passionate about crafting persuasive messaging tailored to different funnel stages and using data-driven storytelling to expand reach and engagement. I’m excited to keep growing and contributing to impactful digital marketing and content creation projects.

Ranjani Yegneshwara Iyer

Copywriter, Content Creator, Digital Marketer, +4

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Hi, I'm Ranjani! I'm a creative and data-savvy digital marketer with over two years of experience specializing in high-converting content, online community building, and engagement-driven funnel design. I love blending creativity with analytics to optimize everything from registration pipelines to email sequences and social media touchpoints. With a background in digital humanities and culture, I’m passionate about crafting persuasive messaging tailored to different funnel stages and using data-driven storytelling to expand reach and engagement. I’m excited to keep growing and contributing to impactful digital marketing and content creation projects.…Hi, I'm Ranjani! I'm a creative and data-savvy digital marketer with over two years of experience specializing in high-converting content, online community building, and engagement-driven funnel design. I love blending creativity with analytics to optimize everything from registration pipelines to email sequences and social media touchpoints. With a background in digital humanities and culture, I’m passionate about crafting persuasive messaging tailored to different funnel stages and using data-driven storytelling to expand reach and engagement. I’m excited to keep growing and contributing to impactful digital marketing and content creation projects.

Available to hire

Hi, I’m Ranjani! I’m a creative and data-savvy digital marketer with over two years of experience specializing in high-converting content, online community building, and engagement-driven funnel design. I love blending creativity with analytics to optimize everything from registration pipelines to email sequences and social media touchpoints.

With a background in digital humanities and culture, I’m passionate about crafting persuasive messaging tailored to different funnel stages and using data-driven storytelling to expand reach and engagement. I’m excited to keep growing and contributing to impactful digital marketing and content creation projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Tamil

Intermediate

Work Experience

Writing Expert for AI at Outlier

January 1, 2024 - Present

Designed and tested persuasive messaging frameworks for AI tools used in customer-facing platforms. Created copy that mimicked funnel stage behaviors: awareness, consideration, conversion. Analyzed prompt responses and adapted strategy based on user interaction data.

Digital Archives Intern at Museum of Literature, Ireland

December 31, 2024 - July 24, 2025

Streamlined knowledge sharing through workflow improvement. Documented and organized support processes for stakeholders and visitors. Provided operational assistance and responded to visitor support queries.

Student Partner at Trinity Inclusive Curriculum Project

December 31, 2024 - July 24, 2025

Created Instagram content that generated the highest engagement of the quarter. Managed collaborative outreach campaigns aligned with inclusivity and strategic communications goals. Supported internal digital campaigns with clearly defined CTAs and audience targeting.

Marketing Communications Intern at Xceedance India

December 31, 2021 - July 24, 2025

Designed internal communications funnel from awareness to adoption using Mailchimp and internal portals. Created marketing materials in Canva aligned with campaign messaging. Engaged in stakeholder outreach and aligned email flow to employee action triggers.

Freelance Content Creator at Ranjani Reviews Reads

November 18, 2018 - Present

Built and scaled a niche Instagram audience to 650+ followers with 20k weekly engagement. Designed registration landing pages and email workflows that boosted participation rates.