Luana De Franco

Creative Communication Specialist / Team Marketing at ALVIERO MARTINI 1ª CLASSE

Point of creative reference for the marketing team, responsible for designing and producing visual content for all brand expressions both online and offline. Independently handles projects such as Italian and international advertising billboards, VIP client invitations, fashion shows, product shootings (in-house and on location), and boutique window displays. Manages supplier relations and the development of graphic projects and content creation for Instagram and TikTok. Oversees photo/video editing and finalization of print materials like patterns and panels. Specialized in creative AI tools integration in workflows and developed Chinese market aesthetics for the brand's foreign partner.

Graphic Designer & Social Media Manager at Beliamo

Created spoken, informative, ambient, and custom images for Beliamo products, a bedding sector brand. Managed all company social media channels, developing editorial plans and calendars, and evaluating potential advertisements. Produced photoshoots, videos, and post-production of graphic content aligned with the company's brand identity.

Social Media Manager & Content Creator - Digital Marketing at Freelance/Milano

Managed various social media pages including content creation and ideation, developing editorial plans and calendars, and handling advertising campaigns.

Assistant Curator at Archivio Valentino Vago

Photography and post-production, creation of social media graphics and website content for the archive, archival procedures, artwork packaging, biographical writing, cataloging, and exhibition design and installation at Casa Museo Boschi di Stefano.

Exhibition Project Curator at Galleria LorenzelliArte and Frankfurter Westend Galerie

Developed the exhibition catalogue, wrote critical texts for two artists, organized the gallery setup, and contributed to curatorial studies.

Floor Staff at Palazzo Reale di Milano

Provided service during the Titian exhibition, including audioguide maintenance and delivery, and responded to visitor questions in Italian, English, and French.

Social Media Manager & Content Creator - Digital Marketing at Freelance / Independent

Gestione di pagine social, creazione di contenuti editoriali, fotografia, illustrazione e montaggio video per progetti di marketing digitale; sviluppo di piani editoriali e calendario editoriale, coordinamento di contenuti visivi coerenti con i messaggi di marca.

Graphic Designer & Social Media Manager at Beliamo

Gestione grafica e contenuti per i social media, sviluppo contenuti editoriali, calendario editoriale, contatti fornitori, creazione di contenuti visivi per campagne e brand identity.

Graphic Designer at Alviero Martini 1A Classe

Studio e creazione di contenuti visivi, lookbook, brand identity, gestione archivi, grafica per campagne e materiali promozionali.