Available to hire
With 17 years of UK and international B2C and B2B experience, I’m a commercially astute and creatively driven marketing leader adept at navigating the full channel mix. I’ve successfully led small teams and managed agencies across brand, content, CRM, app, partnerships, and performance marketing, including those responsible for significant PPC spend up to £750k/month. Leveraging a strong understanding of AI’s influence on SEO and PPC, I craft innovative, data-driven strategies that champion full marketing integration. I’m keenly attuned to emerging trends and the critical need for a cohesive, integrated marketing approach.
I pride myself on blending strategic vision with creative execution, fostering clear communication, and consistently delivering measurable results.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Work Experience
Head of Marketing at Dayinsure (Short-term car insurance)
July 31, 2025 - July 24, 2025Led the strategic shift positioning Dayinsure as a marketing-first company, resulting in 80% revenue growth (£30m) and 150% profit growth (>£10m) over 4 years. Scaled team from 5 to 25 members including direct reports, and managed key agencies to drive multi-channel expansion. Strengthened digital performance by optimizing agency relationships and enhancing PPC, SEO, email, social, PR, influencer, programmatic, and CRO channels. Delivered data-led personalization using Bloomreach CDP. Relaunched a top 100 finance app with rapid growth (300%+ YoY) and secured brand-enhancing partnerships with major organizations.
Group Marketing Communications Manager at Gradus (Gerflor Group)
August 1, 2021 - July 24, 2025Launched a Nordic-focused website in partnership with Swedish digital agency, producing a £250k sales pipeline in three months. Developed content pillars and narratives aligned to marketing funnel stages and industry segments. Launched a novel adhesive and system in the flooring trade generating over £500k revenue in its first year. Supported strategic growth and marketing communications across the group.
Product Manager at Gradus (Gerflor Group)
June 1, 2017 - July 24, 2025Managed new product launches and developed comprehensive marketing content for construction products. Supported sales growth by aligning products to specific market segments. Contributed to product lifecycle management and optimization through data analysis.
Marketing Manager at Homestyle Products (Carysil)
September 1, 2014 - July 24, 2025Orchestrated onboarding of the largest kitchen distributor nearly doubling turnover. Successfully launched a kitchen tap product into B&Q through design sourcing and collaboration with SMEG. Developed marketing strategies supporting B2B relationships and product launches.
Marketing Manager at Genesis Sports (PUMA)
October 1, 2011 - July 24, 2025Developed marketing campaigns and managed brand activities within the sports sector. Supported national marketing efforts and coordinated sponsorships.
National Account Coordinator at UMBRO International
November 1, 2009 - July 24, 2025Coordinated national accounts and supported product line management to enhance sales operations.
Sponsorship & Marketing Coordinator at ASICS UK & Ireland
April 1, 2009 - July 24, 2025Managed sponsorship and marketing coordination supporting business objectives and brand presence.
Product Line Coordinator at UMBRO International
January 1, 2009 - July 24, 2025Supported product line coordination including marketing activities and logistics.
Industrial Placement at UMBRO International
July 1, 2007 - July 24, 2025Completed industrial placement gaining experience in marketing support and operations.
Head of Marketing at Dayinsure (Short-term car insurance)
July 1, 2025 - August 7, 2025Led strategic shift to reposition Dayinsure as a Marketing-First Company, resulting in £30m revenue growth and £10m profit growth over 4 years. Scaled team from 5 to 25, managed agencies IDHL and AIP to drive multi-channel expansion. Strengthened digital performance across PPC, SEO, email, social, PR, influencer, programmatic, and CRO. Implemented Bloomreach CDP for data-led personalisation. Relaunched the Top 100 finance app achieving 300%+ YoY growth and secured brand-enhancing partnerships with Crystal Palace, Woodland Trust, among others.
Group Marketing Communications Manager at Gradus (Gerflor Group)
August 1, 2021 - August 7, 2025Collaborated with Swedish digital agency and partners to launch Nordic-focused website building a £250k sales pipeline within three months. Developed comprehensive content pillars and narratives aligned with marketing funnels and industry segments. Led marketing communications for construction products and adhesive system launch generating over £500k revenue in year one.
Product Manager at Gradus
June 1, 2017 - August 7, 2025Managed product marketing including content strategy, customer segmentation, and campaign management. Supported revenue growth initiatives through innovative floor trade product launches and strategic marketing alignments.
Marketing Manager at Homestyle Products (Carysil)
September 1, 2014 - August 7, 2025Orchestrated onboarding of largest kitchen distributor doubling turnover. Led kitchen tap product launch into B&Q including design sourcing and collaboration with SMEG for direct import from China.
Marketing Manager at Genesis Sports (PUMA)
October 1, 2011 - August 7, 2025Developed and executed marketing strategies for sports sector campaigns and brand initiatives.
National Account Coordinator at UMBRO International
November 1, 2009 - August 7, 2025Coordinated national accounts and supported product and marketing alignment.
Sponsorship & Marketing Coordinator at ASICS UK & Ireland
April 1, 2009 - August 7, 2025Managed sponsorship and marketing coordination tasks for UK & Ireland markets.
Product Line Coordinator at UMBRO International
January 1, 2009 - August 7, 2025Oversaw product line coordination and support.
Industrial Placement at UMBRO International
July 1, 2007 - August 7, 2025Industrial placement involving marketing support and coordination.
Education
BA (Hons) at Derby University
January 1, 2004 - December 31, 2008BA (Hons) Upper Second Business Management at Derby University
January 1, 2004 - January 1, 2008Qualifications
Full clean driving license
January 11, 2030 - August 7, 2025Industry Experience
Financial Services, Manufacturing, Retail, Professional Services, Consumer Goods, Real Estate & Construction
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
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