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I am a performance-driven Digital Marketing leader with strong expertise in CRO, SEO, SEM, digital analytics, and full-funnel optimization. I have advanced skills in tools such as Google Analytics, Google Tag Manager, and A/B testing strategies. Over the years, I've led redesign and migration projects for multi-regional hospitality brands and tech applications. I excel at managing teams and implementing data-informed strategies that significantly increase revenue and engagement. My approach blends qualitative and quantitative data to optimize user experience and campaign outcomes, ensuring measurable business impact.…I am a performance-driven Digital Marketing leader with strong expertise in CRO, SEO, SEM, digital analytics, and full-funnel optimization. I have advanced skills in tools such as Google Analytics, Google Tag Manager, and A/B testing strategies. Over the years, I've led redesign and migration projects for multi-regional hospitality brands and tech applications. I excel at managing teams and implementing data-informed strategies that significantly increase revenue and engagement. My approach blends qualitative and quantitative data to optimize user experience and campaign outcomes, ensuring measurable business impact.

George Salah Soliman Salib

Digital Marketer, Conversion Rate Optimization Expert, SEO Expert, +2

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I am a performance-driven Digital Marketing leader with strong expertise in CRO, SEO, SEM, digital analytics, and full-funnel optimization. I have advanced skills in tools such as Google Analytics, Google Tag Manager, and A/B testing strategies. Over the years, I've led redesign and migration projects for multi-regional hospitality brands and tech applications. I excel at managing teams and implementing data-informed strategies that significantly increase revenue and engagement. My approach blends qualitative and quantitative data to optimize user experience and campaign outcomes, ensuring measurable business impact.…I am a performance-driven Digital Marketing leader with strong expertise in CRO, SEO, SEM, digital analytics, and full-funnel optimization. I have advanced skills in tools such as Google Analytics, Google Tag Manager, and A/B testing strategies. Over the years, I've led redesign and migration projects for multi-regional hospitality brands and tech applications. I excel at managing teams and implementing data-informed strategies that significantly increase revenue and engagement. My approach blends qualitative and quantitative data to optimize user experience and campaign outcomes, ensuring measurable business impact.

Available to hire

I am a performance-driven Digital Marketing leader with strong expertise in CRO, SEO, SEM, digital analytics, and full-funnel optimization. I have advanced skills in tools such as Google Analytics, Google Tag Manager, and A/B testing strategies. Over the years, I’ve led redesign and migration projects for multi-regional hospitality brands and tech applications.

I excel at managing teams and implementing data-informed strategies that significantly increase revenue and engagement. My approach blends qualitative and quantitative data to optimize user experience and campaign outcomes, ensuring measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Fluent

Work Experience

Digital Marketing Manager at Orascom Hotels Management

March 1, 2018 - Present

Led complete CRO roadmap using qualitative & quantitative data; boosted conversion rate by 5% and revenue by 40%. Implemented personalization campaigns using GTM scripts and GA4 insights. Designed and ran A/B tests based on analytics insights, improving user engagement and conversions by up to 3%. Directed website redesign and migration projects with headless architecture; handled QA, tracking, design, performance. Developed SEO & SEM strategies for diverse markets with ROAS of 7 and organic sales contributing up to 40% of total. Led content & technical SEO team delivering 30% increase in visibility; ensured organic was 2nd top traffic source. Built SEM strategies including dynamic remarketing, tracked via custom GTM/GA4 setup with conversion rate of 2%+.

Digital Marketing Manager at Iqraaly Audiobooks App

January 1, 2018 - July 24, 2025

Managed SEO for site, YouTube & Google Play. Led social media campaigns; negotiated publisher deals.

Technical Support & Social Media Specialist at Bey2ollak App

January 1, 2016 - July 24, 2025

Managed support channels (Google Play, social). Led multi-platform social media campaigns.

Social Media & Comms Manager at Ya5abar News App (Tahrir Newspaper)

September 1, 2015 - July 24, 2025

Oversaw editorial quality and campaign comms. Engaged public figures for online/offline presence.

Freelance Social Media Moderator at Uncle Luigi Restaurant

December 31, 2015 - July 24, 2025

Managed Facebook content and user engagement.

Digital Marketing Manager at Orascom Hotels Management

March 1, 2018 - Present

Led comprehensive CRO roadmap using both qualitative and quantitative data, achieving a 5% boost in conversion rate and a 40% increase in revenue. Implemented personalization campaigns informed by GTM scripts and GA4 insights. Designed and executed A/B tests enhancing user engagement and conversions by up to 3%. Directed website redesign and migration projects employing headless architecture, overseeing QA, tracking, design, and performance. Developed SEO & SEM strategies across diverse markets yielding ROAS of 7 and organic sales constituting up to 40% of total revenue. Managed content & technical SEO teams to increase visibility by 30%, establishing organic traffic as the second largest source. Built SEM campaigns including dynamic remarketing tracked via custom GTM/GA4 setups with conversion rates exceeding 2%.

Digital Marketing Manager at Iqraaly Audiobooks App

January 1, 2018 - August 26, 2025

Managed SEO efforts for the website, YouTube channel, and Google Play store. Led social media campaigns and negotiated deals with publishers to enhance platform visibility and user acquisition.

Technical Support & Social Media Specialist at Bey2ollak App

January 1, 2016 - August 26, 2025

Handled support channels including Google Play and social media platforms. Led multi-platform social media campaigns to increase engagement and customer satisfaction.

Social Media & Comms Manager at Ya5abar News App (Tahrir Newspaper)

September 1, 2015 - August 26, 2025

Oversaw editorial quality and communications strategies for campaigns. Engaged public figures to boost online and offline presence of the news app.

Freelance Social Media Moderator at Uncle Luigi Restaurant

December 31, 2015 - August 26, 2025

Managed Facebook content and user engagement to enhance community interaction and brand visibility.