Magnus Helsvig

Led the digital customer acquisition journey strategy and optimized the conversion funnel for an international SaaS website. Co-led the conversion rate optimization project collaborating with a conversion rate agency. Worked with the customer experience squad on touchpoint analysis and win/loss analysis, managing agency relationships. Created and maintained reporting structures with Google Data Studio integrations. Developed and maintained marketing assets and frameworks including funnel structure, messaging for each stage, and persona analysis. Prepared and launched website traffic retargeting campaigns on LinkedIn and Google Ads.

Responsible for lead generation in Nordic and UK markets; main stakeholder in website redesign and content strategy. Achieved +62% revenue growth, +200% increase in marketing qualified leads, and +225% organic traffic within one year. Created, maintained, and optimized digital marketing campaigns across LinkedIn and Google Ads (Search and Display). Developed and implemented organic content strategy including keyword research and topic clustering. Collaborated on the new Sherpany website’s information architecture, page structure, and copywriting. Engaged with customer experience squad analyzing touchpoints and satisfaction, working with agencies to conduct customer interviews. Maintained reporting structures with Google Data Studio.

Managed creation and optimization of paid search campaigns. Oversaw budgeting and campaign steering. Conducted A/B testing and performed performance analytics and reporting.