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I'm a self-driven senior marketer with over 8 years of experience specializing in B2B lead generation, SEO, website redesign projects, and e-commerce. I enjoy seamlessly moving between strategic planning and tactical execution to meet global business objectives and targets. I thrive on optimizing digital acquisition journeys and enhancing customer experiences to drive revenue growth and increase marketing-qualified leads. With a passion for data-driven marketing and conversion optimization, I've worked extensively on digital campaign creation and management, organic content strategy development, and website redesign projects across Nordic and UK markets. I value collaboration and have experience working closely with agencies and cross-functional squads to analyze customer touchpoints and optimize messaging throughout the sales funnel.…I'm a self-driven senior marketer with over 8 years of experience specializing in B2B lead generation, SEO, website redesign projects, and e-commerce. I enjoy seamlessly moving between strategic planning and tactical execution to meet global business objectives and targets. I thrive on optimizing digital acquisition journeys and enhancing customer experiences to drive revenue growth and increase marketing-qualified leads. With a passion for data-driven marketing and conversion optimization, I've worked extensively on digital campaign creation and management, organic content strategy development, and website redesign projects across Nordic and UK markets. I value collaboration and have experience working closely with agencies and cross-functional squads to analyze customer touchpoints and optimize messaging throughout the sales funnel.

Magnus Helsvig

Growth Marketer, Marketing Strategist, Digital Marketer, +2

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I'm a self-driven senior marketer with over 8 years of experience specializing in B2B lead generation, SEO, website redesign projects, and e-commerce. I enjoy seamlessly moving between strategic planning and tactical execution to meet global business objectives and targets. I thrive on optimizing digital acquisition journeys and enhancing customer experiences to drive revenue growth and increase marketing-qualified leads. With a passion for data-driven marketing and conversion optimization, I've worked extensively on digital campaign creation and management, organic content strategy development, and website redesign projects across Nordic and UK markets. I value collaboration and have experience working closely with agencies and cross-functional squads to analyze customer touchpoints and optimize messaging throughout the sales funnel.…I'm a self-driven senior marketer with over 8 years of experience specializing in B2B lead generation, SEO, website redesign projects, and e-commerce. I enjoy seamlessly moving between strategic planning and tactical execution to meet global business objectives and targets. I thrive on optimizing digital acquisition journeys and enhancing customer experiences to drive revenue growth and increase marketing-qualified leads. With a passion for data-driven marketing and conversion optimization, I've worked extensively on digital campaign creation and management, organic content strategy development, and website redesign projects across Nordic and UK markets. I value collaboration and have experience working closely with agencies and cross-functional squads to analyze customer touchpoints and optimize messaging throughout the sales funnel.

Available to hire

I’m a self-driven senior marketer with over 8 years of experience specializing in B2B lead generation, SEO, website redesign projects, and e-commerce. I enjoy seamlessly moving between strategic planning and tactical execution to meet global business objectives and targets. I thrive on optimizing digital acquisition journeys and enhancing customer experiences to drive revenue growth and increase marketing-qualified leads.

With a passion for data-driven marketing and conversion optimization, I’ve worked extensively on digital campaign creation and management, organic content strategy development, and website redesign projects across Nordic and UK markets. I value collaboration and have experience working closely with agencies and cross-functional squads to analyze customer touchpoints and optimize messaging throughout the sales funnel.

Skills

SEO

Leadership

Experience Level

SEO

Expert

Leadership

Intermediate

Language

Norwegian

Fluent

English

Advanced

German

Intermediate

Work Experience

Senior growth manager - Acquisition journey strategist at Sherpany

October 31, 2023 - July 24, 2025

Led the digital customer acquisition journey strategy and optimized the conversion funnel for an international SaaS website. Co-led the conversion rate optimization project collaborating with a conversion rate agency. Worked with the customer experience squad on touchpoint analysis and win/loss analysis, managing agency relationships. Created and maintained reporting structures with Google Data Studio integrations. Developed and maintained marketing assets and frameworks including funnel structure, messaging for each stage, and persona analysis. Prepared and launched website traffic retargeting campaigns on LinkedIn and Google Ads.

Growth hacker & CX specialist at Sherpany

December 31, 2021 - July 24, 2025

Responsible for lead generation in Nordic and UK markets; main stakeholder in website redesign and content strategy. Achieved +62% revenue growth, +200% increase in marketing qualified leads, and +225% organic traffic within one year. Created, maintained, and optimized digital marketing campaigns across LinkedIn and Google Ads (Search and Display). Developed and implemented organic content strategy including keyword research and topic clustering. Collaborated on the new Sherpany website’s information architecture, page structure, and copywriting. Engaged with customer experience squad analyzing touchpoints and satisfaction, working with agencies to conduct customer interviews. Maintained reporting structures with Google Data Studio.

Jr. SEA Manager at Zalando

June 30, 2018 - July 24, 2025

Managed creation and optimization of paid search campaigns. Oversaw budgeting and campaign steering. Conducted A/B testing and performed performance analytics and reporting.

Jr. Content marketing manager (NO & DK) at Zalando

October 31, 2017 - July 24, 2025

Developed and implemented outreach strategies for the Norwegian and Danish markets. Initiated collaborations and activation with influencers and publications. Managed projects, planned budgets, and handled reporting. Responsible for off-page SEO tasks on .no & .dk domains.