I am a multidisciplinary visual designer and illustrator with over 5 years of experience in branding, motion graphics, and storytelling. I specialize in creating visually compelling designs that connect with audiences while managing projects from concept to delivery. Known for combining creative problem-solving with strategic thinking to deliver polished, client-focused solutions. Throughout my career, I have designed character illustrations and brand visuals for international clients and created cohesive visual identities for startups and small businesses. I have produced and self-published successful creative projects recognized in independent art exhibitions and delivered story-driven comic art and motion graphics that blend narrative design with expressive visuals for client campaigns.

Jumana Mehdi

I am a multidisciplinary visual designer and illustrator with over 5 years of experience in branding, motion graphics, and storytelling. I specialize in creating visually compelling designs that connect with audiences while managing projects from concept to delivery. Known for combining creative problem-solving with strategic thinking to deliver polished, client-focused solutions. Throughout my career, I have designed character illustrations and brand visuals for international clients and created cohesive visual identities for startups and small businesses. I have produced and self-published successful creative projects recognized in independent art exhibitions and delivered story-driven comic art and motion graphics that blend narrative design with expressive visuals for client campaigns.

Available to hire

I am a multidisciplinary visual designer and illustrator with over 5 years of experience in branding, motion graphics, and storytelling. I specialize in creating visually compelling designs that connect with audiences while managing projects from concept to delivery. Known for combining creative problem-solving with strategic thinking to deliver polished, client-focused solutions.

Throughout my career, I have designed character illustrations and brand visuals for international clients and created cohesive visual identities for startups and small businesses. I have produced and self-published successful creative projects recognized in independent art exhibitions and delivered story-driven comic art and motion graphics that blend narrative design with expressive visuals for client campaigns.

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Language

English
Advanced
Urdu
Advanced

Work Experience

Freelance Visual Artist at Manakarii
January 1, 2018 - Present
Designed 25+ character illustrations and brand visuals for international clients, enhancing audience engagement and brand identity. Created cohesive visual identities for startups and small businesses, from logo design to merchandising concepts, ensuring consistency across print and digital media. Produced and self-published 2 successful creative projects that received recognition in independent art exhibitions. Delivered story-driven comic art and motion graphics, blending narrative design with expressive visuals for client campaigns.
Head Designer and Partner at Pantex Pharmaceutica Ltd
January 1, 2018 - Present
Led brand design and creative strategy for a growing veterinary pharmaceutical company. Directed the company’s visual rebranding and marketing campaigns, enhancing brand reputation and client engagement. Designed product packaging and promotional visuals for multiple veterinary products. Represented the brand in international partner meetings and proposals, driving collaborations.
Product Designer at Punch Group - Fetson
December 31, 2021 - July 30, 2025
Designed and developed a 40-piece premium leather bag collection for a Kickstarter campaign, combining functionality with high-end aesthetics. Collaborated with artisans and manufacturers to ensure quality craftsmanship, timely production, and cost efficiency. Produced detailed product prototypes and design specifications, streamlining communication between creative teams and factory production.
2D Animator at Madadgaar Foundation
December 31, 2020 - July 30, 2025
Created synchronized audio-visuals motion graphics using Photoshop and After Effects. Developed engaging animations that boosted outreach in Urdu language. Combined technical expertise with storytelling to create impactful awareness campaigns.
Brand Designer at Goderè Pakistan
December 31, 2019 - July 30, 2025
Developed logo, slogan, and visual identity to establish a strong brand presence. Designed kiosks and staff uniforms for a cohesive on-ground experience. Directed a marketing campaign that increased brand visibility and recognition.

Education

Masters of Arts in Illustration at Manchester Metropolitan University
January 11, 2030 - July 1, 2022
Bachelor of Arts in Visual Communication Design at Beaconhouse National University, Lahore, PK
January 11, 2030 - July 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Healthcare, Non-Profit Organization, Retail, Professional Services