Available to hire
Hi, I’m Amelia. With over 15 years of experience in marketing, I’ve led integrated campaigns across various sectors including financial services, retail, travel, and e-commerce. I enjoy leveraging AI tools like ChatGPT to uncover market insights and spark creative ideas, making complex propositions easy to understand and engaging for customers. I thrive on cross-functional collaboration and managing campaign budgets to deliver impactful results.
I’m passionate about turning data into actionable marketing strategies that drive customer engagement and retention. When I’m not working, you can find me exploring product design, gaming, storytelling, or enjoying a walk with my dog.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing Manager – Integrated Marketing & Brand Campaign at The Nottingham Building Society
April 30, 2025 - July 24, 2025Led multichannel campaigns across savings, mortgages, insurance, and financial planning. Collaborated with product, digital, IT, and operations teams to deliver integrated campaigns and internal toolkits. Oversaw a network of 30+ branches, enhancing visibility and brand consistency both online and offline. Key achievements include increasing Trustpilot score from 3.1 to 4.9 in under 6 months through personalised review campaigns, boosting customer retention by 15% via segmented direct mail to over 800,000 customers, installing a digital screen network across branches to align offline and digital messaging, and creating internal marketing toolkits to support local activation. Utilised AI tools such as ChatGPT, Experian, and Acorn profiling to analyse customer data and inspire campaigns, developed AI-generated content and headlines, and optimised campaigns with DotDigital and Salesforce MC.
Website Manager (Contract) at Capital One UK
July 31, 2012 - July 24, 2025Managed UX and content delivery for the UK website. Launched the UK’s first mobile site for Capital One and led a team of three.
Account Manager – Digital Strategy at Stickyeyes, Leeds
March 1, 2012 - July 24, 2025Managed digital strategies for 13 clients including GHD, Superdry, and Carole Nash with budgets ranging from £24k to £1m.
Senior Marketing Executive at Jet2/Jet2holidays
December 31, 2010 - July 24, 2025Directed airport branding across 7 UK and 43 international locations, managing brochures, signage, digital screens, and airport partnerships.
Account Manager at Ashley Bolser Agency, Leeds
September 30, 2009 - July 24, 2025Delivered email and digital voucher campaigns for Pizza Express, Zizzi, and ASK.
Senior Account Executive at Gratterpalm (now CreativeRace), Leeds
September 30, 2008 - July 24, 2025Delivered POS campaigns for ASDA and George across UK stores. Led brand activations at major UK events.
Marketing Manager – Integrated Marketing & Brand Campaign at The Nottingham Building Society
April 30, 2025 - July 24, 2025Led multichannel campaigns across savings, mortgages, insurance, and financial planning. Collaborated with product, digital, IT, and operations teams to deliver integrated campaigns and internal toolkits. Oversaw a network of 30+ branches, enhancing visibility and brand consistency both online and offline. Achievements include increasing Trustpilot score from 3.1 to 4.9 in under 6 months via personalised review campaigns achieving over 20% email response rate, boosting customer retention by 15% through segmented direct mail to 800,000+ customers, installing a digital screen network across branches, creating internal marketing toolkits, utilizing AI tools like ChatGPT for customer data analysis and campaign ideation, managing print and digital asset production, and optimizing campaigns with DotDigital and Salesforce MC.
Website Manager (Contract) at Capital One UK
July 31, 2012 - July 24, 2025Managed UX and content delivery for UK website. Launched the UK’s first mobile site for Capital One and led a team of three.
Account Manager – Digital Strategy at Stickyeyes, Leeds
March 1, 2012 - July 24, 2025Managed digital strategies for 13 clients including GHD, Superdry, and Carole Nash. Budgets ranged from £24k to £1m.
Senior Marketing Executive at Jet2/Jet2holidays
December 31, 2010 - July 24, 2025Directed airport branding across 7 UK and 43 international locations, managing brochures, signage, digital screens, and airport partnerships.
Account Manager at Ashley Bolser Agency, Leeds
September 30, 2009 - July 24, 2025Delivered email and digital voucher campaigns for Pizza Express, Zizzi, and ASK.
Senior Account Executive at Gratterpalm (now CreativeRace), Leeds
September 30, 2008 - July 24, 2025Delivered POS campaigns for ASDA and George across UK stores. Led brand activations at major UK events.
Education
MA at Nottingham Trent University
January 1, 2004 - December 31, 2005BA (Hons) at University of Huddersfield
January 1, 2001 - December 31, 2004Qualifications
Digital Marketing Strategy – Open University & Target Internet
January 1, 0001 - January 1, 0001Social Media Standard – Jellyfish Training
January 1, 0001 - January 1, 0001Mobile Marketing Certified Marketer – MMA
January 1, 0001 - January 1, 0001Industry Experience
Financial Services, Retail, Travel & Hospitality, Software & Internet, Consumer Goods
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