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I am a results-driven Senior Marketing Specialist with over 5 years of experience in creating and implementing strategic marketing campaigns that boost brand awareness and generate leads. I am proficient with Marketing Automation and CRM software like Eloqua and Microsoft Dynamics, and I have a strong capability in email marketing, copywriting, and customer data management. I enjoy working closely with commercial and sales teams to tailor marketing initiatives to regional needs, analyze performance metrics, and continuously optimize campaigns for better engagement and conversion. Passionate about leveraging technology and data-driven insights to drive business success, I also love exploring new cultures that inspire my creative marketing approach.…I am a results-driven Senior Marketing Specialist with over 5 years of experience in creating and implementing strategic marketing campaigns that boost brand awareness and generate leads. I am proficient with Marketing Automation and CRM software like Eloqua and Microsoft Dynamics, and I have a strong capability in email marketing, copywriting, and customer data management. I enjoy working closely with commercial and sales teams to tailor marketing initiatives to regional needs, analyze performance metrics, and continuously optimize campaigns for better engagement and conversion. Passionate about leveraging technology and data-driven insights to drive business success, I also love exploring new cultures that inspire my creative marketing approach.

SIRIsha Kalepu

Copywriter, Content Producer, Marketing Strategist, +2

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I am a results-driven Senior Marketing Specialist with over 5 years of experience in creating and implementing strategic marketing campaigns that boost brand awareness and generate leads. I am proficient with Marketing Automation and CRM software like Eloqua and Microsoft Dynamics, and I have a strong capability in email marketing, copywriting, and customer data management. I enjoy working closely with commercial and sales teams to tailor marketing initiatives to regional needs, analyze performance metrics, and continuously optimize campaigns for better engagement and conversion. Passionate about leveraging technology and data-driven insights to drive business success, I also love exploring new cultures that inspire my creative marketing approach.…I am a results-driven Senior Marketing Specialist with over 5 years of experience in creating and implementing strategic marketing campaigns that boost brand awareness and generate leads. I am proficient with Marketing Automation and CRM software like Eloqua and Microsoft Dynamics, and I have a strong capability in email marketing, copywriting, and customer data management. I enjoy working closely with commercial and sales teams to tailor marketing initiatives to regional needs, analyze performance metrics, and continuously optimize campaigns for better engagement and conversion. Passionate about leveraging technology and data-driven insights to drive business success, I also love exploring new cultures that inspire my creative marketing approach.

Available to hire

I am a results-driven Senior Marketing Specialist with over 5 years of experience in creating and implementing strategic marketing campaigns that boost brand awareness and generate leads. I am proficient with Marketing Automation and CRM software like Eloqua and Microsoft Dynamics, and I have a strong capability in email marketing, copywriting, and customer data management.

I enjoy working closely with commercial and sales teams to tailor marketing initiatives to regional needs, analyze performance metrics, and continuously optimize campaigns for better engagement and conversion. Passionate about leveraging technology and data-driven insights to drive business success, I also love exploring new cultures that inspire my creative marketing approach.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Senior Regional Marketing Specialist - Asia Pacific at Phenomenex India Pvt Ltd.

January 1, 2025 - Present

Partnered with the commercial team to enhance regional customer experience awareness. Led execution of localized multi-channel marketing campaigns using Eloqua Marketing Automation Platform tailored to Asia Pacific markets. Designed and conducted A/B tests on marketing materials, created compelling marketing content, applied basic email CSS and HTML coding. Managed lead capture and coding into Microsoft Dynamics CRM for sales follow-up. Tracked, analyzed, and reported regional marketing KPIs. Conducted region-specific webinars and account-based marketing aligned with strategic initiatives.

Regional Marketing Specialist - India at Phenomenex India Pvt Ltd.

January 1, 2025 - July 24, 2025

Created and executed targeted email campaigns scheduled through Eloqua. Tracked and analyzed campaign performance to improve customer engagement and conversion. Utilized email performance optimization tools to refine messaging, increase open rates and conversions.

Digital Marketing Specialist at Phenomenex India Pvt Ltd.

January 1, 2024 - July 24, 2025

Developed and executed regional marketing campaigns using Eloqua Marketing Automation tools. Monitored and improved campaigns through A/B testing, segmentation, and engagement tracking. Analyzed customer interactions to refine strategies and measured campaign success. Coordinated with global teams to maintain objective alignment. Conducted industry-specific webinars in India.

Marketing Specialist at Phenomenex India Pvt Ltd.

January 1, 2023 - July 24, 2025

Developed and executed marketing plans and campaigns across digital channels using Eloqua. Communicated progress and results to stakeholders, tracked campaign ROI, and optimized strategies based on data feedback. Created market codes in MS Dynamics CRM, collaborated with sales to leverage marketing codes. Supervised lead generation strategies and monitored performance. Led a team of two associates and coordinated cross-department projects for lead handover.

Team Lead - Database Management at Phenomenex India Pvt Ltd.

December 31, 2019 - July 24, 2025

Supervised a team of 13 associates for database management and lead generation projects. Focused on maintaining data quality, team performance, and coordinating with sales and marketing functions to achieve targets.

Data Integrity Specialist at Phenomenex India Pvt Ltd.

December 31, 2015 - July 24, 2025

Oversaw lead management and customer data governance. Ensured data accuracy via audits and hygiene processes, leveraging automation for data cleansing and standardization. Developed SOPs for database workflows and trained teams on best practices, maintaining compliance with GDPR and other data privacy regulations.

Lead Team at Phenomenex India Pvt Ltd.

December 31, 2012 - July 24, 2025

Led lead qualification and lead generation projects. Coordinated with sales and marketing to engage prospects via email, social media, and calls to qualify leads and gather information. Focused on metrics and target achievement through continual countermeasures.