Freelance Marketing Lead at POGS Headphones

- Owned and executed the full marketing calendar driven by performance insights and seasonal trends; - Led end-to-end content across advertising, product pages, newsletters, social media, and brand collaborations; - Managed external agencies and freelancers to deliver high-impact creatives across campaigns; - Boosted email performance with +79% YoY revenue increase; - Improved newsletter and automation engagement with +95% YoY click-rate increase and +41% YoY attributable revenue; - Optimized Shopify and Amazon storefronts increasing average order value by 25%; - Enhanced engagement and retention through automated email flows, loyalty programs, and CRM initiatives; - Developed strategic brand partnerships to reach new audiences.

Interim Head of Marketing at INTIGRITI

Stepped in as Interim Head of Marketing post-Series B, guiding a 9-member cross-functional team through a critical leadership transition; improved team effectiveness by addressing misalignment, rebuilding strategy, and restructuring systems; overhauled data systems in HubSpot and Salesforce to deliver reliable insights and guide key decisions; set up a unified, performance-driven team ready to hand over to the new VP of Marketing; led multi-channel digital campaigns increasing marketing qualified leads by 88% and supporting global sales growth; worked with sales, customer success, and content teams to improve site performance and campaign strategy; built and refined nurture flows to boost lead-to-opportunity conversion; streamlined marketing ops using automation tools and channel testing; delivered content-led organic growth, database hygiene, and clear exec reporting.