Available to hire
I’m Mohamed Abdulhadi, a performance marketing specialist with 10+ years of experience driving digital growth for disruptive brands in the UAE and GCC. I excel at omni-channel lead generation, performance campaigns, and digital funnels using SEO, Google Ads, paid social, and email marketing to deliver measurable results and strong brand lift.
I thrive in fast-paced, tech-forward environments, leveraging A/B testing, data-driven optimization, and marketing automation to deliver high-quality leads and improved conversion rates. I’m collaborative, strategy-focused, and passionate about building brands that challenge the status quo.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
French
Intermediate
Work Experience
Marketing and Content Manager at Polestar Marketing Agency
January 31, 2025 - July 24, 2025Designed tailored marketing strategies for regional markets, enhancing customer engagement and brand visibility. Executed cross-platform campaigns (digital, in-store, and social media) for maximum reach and ROI alignment. Developed data-driven insights to evaluate campaign ROI and optimize outcomes using advanced analytics tools. Strengthened client relationships by aligning marketing initiatives with brand objectives and growth targets. Led collaborative projects with creative teams to ensure high-quality deliverables and consistent messaging.
Marketing Strategy and Data Analytics Manager at Sudatel Telecom Group, Ltd
December 31, 2024 - July 24, 2025Leveraged data analytics to drive customer acquisition and optimize campaign performance across multi-channel initiatives. Conducted market trend analysis to identify growth opportunities and provide actionable insights for decision-making. Enhanced customer targeting strategies by integrating data insights into comprehensive marketing plans. Managed high-impact projects under budget constraints, aligning with organizational growth targets. Fostered cross-functional collaboration to streamline campaign execution across business units.
Branding and Advertising Manager at Sudatel Telecom Group, Ltd
December 31, 2023 - July 24, 2025Managed a $3M brand refresh project, modernizing identity and improving customer engagement by 200%. Led Go-to-Market strategy for Sudani Selfcare App, increasing adoption rates and user satisfaction. Optimized a $5M marketing budget to align with corporate goals, achieving a 40% improvement in resource utilization. Directed branding campaigns to strengthen market share and enhance identity in key regions. Established KPIs for branding initiatives, ensuring continuous improvement and stakeholder satisfaction.
Marketing and Communication Manager at 249Startups
April 30, 2022 - July 24, 2025Increased digital presence by 200% through targeted campaigns on online/offline platforms. Implemented SEO and Google Ads strategies, improving audience targeting efficiency by 35%. Directed PR efforts to build positive brand equity and strengthen stakeholder relationships. Utilized analytics tools to optimize campaigns, achieving a 25% improvement in ROI metrics. Coordinated events to enhance brand visibility and foster long-term partnerships with stakeholders.
Merchandising and BTL Media Specialist at Zain Sudan
February 28, 2020 - July 24, 2025Designed Below-The-Line (BTL) campaigns to enhance brand visibility and drive customer foot traffic. Collaborated with design teams to develop engaging promotional materials aligned with brand messaging. Analyzed campaign performance to refine strategies, boosting sales by 15% through actionable insights. Managed vendor relationships to ensure high-quality service delivery and campaign efficiency. Conducted consumer behavior analysis to tailor campaigns and meet customer preferences.
Mobile Financial Services Activation and Branding Specialist at MTN Sudan
May 31, 2019 - July 24, 2025Developed branding strategies for financial services, achieving a 50% increase in new customer acquisitions. Launched activation plans to boost service subscriptions by 30% through awareness campaigns. Coordinated cross-functional teams to ensure alignment with strategic goals. Integrated customer feedback to refine branding approaches, improving satisfaction rates by 20%. Ensured corporate branding standards were maintained across all communication channels.
Brand Coordinator at DAL Motor Company
August 31, 2018 - July 24, 2025Managed marketing strategies for global brands (Mercedes-Benz, KIA, Mitsubishi) to ensure consistent positioning. Monitored campaign metrics to identify growth opportunities, presenting insights to leadership. Designed 360-degree campaigns that improved brand positioning by 25% in key markets. Conducted competitive analysis to guide product launches and refine brand messaging.
Marketing & Digital Content Manager at Polestar Marketing Agency
August 1, 2025 - October 2, 2025Led end-to-end Google Ads and social campaigns for multiple clients, increasing campaign ROI by 28% through strategic keyword research, A/B testing, and CRO across digital, in-store, and social channels. Boosted organic visibility and site traffic by 35% by directing SEO initiatives, including keyword research, on-page optimization, and content alignment, using analytics and marketing tech for data-driven decisions. Improved lead quality by 22% by implementing marketing automation tools and CRM integration, enabling segmentation, workflow automation, and targeted email campaigns. Streamlined campaign execution and boosted cross-functional collaboration by adopting automation tools and marketing tech, optimizing resource allocation and enabling agile problem-solving. Aligned content strategies with growth objectives via CRO and content marketing initiatives, ensuring consistent messaging and higher audience engagement.
Marketing Strategy & Data Analytics Manager at Sudatel Telecom Group
December 1, 2024 - October 2, 2025Directed end-to-end omnichannel marketing campaigns to increase customer acquisition by 28%, optimizing performance through Google Ads, SEO, and CRM integrations, leveraging marketing technology and analytics platforms for data-driven decision-making. Improved lead quality and conversion rates by 22% by implementing advanced marketing automation tools and CRO techniques, enhancing customer segmentation and targeting for telecom services.
Brand & Growth Marketing Manager at Sudatel Telecom Group
December 1, 2023 - October 2, 2025Led a $3M brand refresh project to boost digital engagement by 30% and optimized app user acquisition and retention through omni-channel lead generation, CRO, marketing automation, and CRM insights in the Go-to-Market strategy for the Sudani Selfcare App. Enhanced ROI by 25% across $5M in Google Ads and social campaigns and guided ongoing SEO/content optimization and brand health checks with Ipsos to refine targeting.
Marketing & Communications Manager at 249Startups
April 1, 2022 - October 2, 2025Boosted digital presence by 200% through end-to-end SEO and Google Ads campaigns, conducting keyword research, on-page optimization, and A/B testing with CRO to improve engagement and lead generation. Improved ROI by 45% by leveraging performance data to inform decisions and utilizing marketing automation tools and CRM for segmentation and personalization. Enhanced content engagement across platforms with a cross-channel strategy and streamlined campaign management using marketing technology.
Merchandising & BTL Media Specialist at Zain Group
February 1, 2020 - October 2, 2025In-store conversions increased by 25% via end-to-end BTL campaigns and targeted activations supported by automation tools and CRM. ROI improved by 18% through ongoing performance analysis and CRO. Integrated Google Ads and automation with content marketing to streamline vendor management and deliver cohesive messaging across channels.
Branding Specialist at MTN
May 1, 2019 - October 2, 2025Boosted mobile money subscriptions by 25% through end-to-end branding strategy for new digital financial services, leveraging keyword research, SEO, and targeted content marketing. Enhanced brand messaging using marketing automation and CRM for segmentation and automated feedback collection, driving data-driven decision-making. Increased campaign conversion rates by 18% via CRO during offline activations and digital integration, while streamlining workflows and reporting through marketing tech.
Brand Coordinator at DAL
August 1, 2018 - October 2, 2025Achieved a 500% increase in engagement for the 'Humans of DMC' campaign by leading end-to-end execution with content marketing, keyword research, and social media strategies. Improved lead generation and ROI for Mercedes-Benz, KIA, and Mitsubishi by leveraging CRM and automation to segment audiences and run targeted emails. Optimized omni-channel assets and reporting to support continuous optimization and strengthened brand positioning.
Marketing & Digital Content Manager at Polestar Marketing Agency
August 1, 2025 - October 2, 2025Led end-to-end Google Ads and social campaigns, driving a 28% ROI increase; improved organic traffic by 35% via SEO alignment; boosted qualified leads by 22% through marketing automation and CRM integration; promoted agile cross-functional collaboration through technology adoption and ROI-focused optimization.
Marketing Strategy & Data Analytics Manager at Sudatel Telecom Group
December 1, 2024 - October 2, 2025Directed omnichannel campaigns increasing customer acquisition by 28%; enhanced lead quality and conversions by 22% via advanced automation and CRO; led data-driven marketing transformation with analytics platforms and SEO/content strategies.
Brand & Growth Marketing Manager at Sudatel Telecom Group
December 1, 2023 - October 2, 2025Oversaw $3M brand refresh, elevating digital engagement; optimized app user acquisition and retention through omni-channel lead generation; improved ROI on Google Ads and social campaigns by 25%; refined brand positioning via SEO/content optimization and brand health checks.
Marketing & Communications Manager at 249Startups
April 1, 2022 - October 2, 2025 boosted digital presence by 200% through end-to-end SEO and Google Ads; achieved 45% ROI uplift via performance data-driven decisions; led cross-platform content marketing and community/PR efforts to strengthen brand and engagement.
Merchandising & BTL Media Specialist at Zain Group
February 1, 2020 - October 2, 2025In-store conversions up 25% through end-to-end BTL campaigns; improved ROI by 18% with CRO and targeted keyword research; integrated Google Ads with content marketing for cohesive messaging and vendor management.
Mobile Financial Services Branding Specialist at MTN
May 1, 2019 - October 2, 2025Boosted mobile money subscriptions by 25% via end-to-end branding and multi-channel activations; raised campaign conversions by 18% through aligned digital/offline touchpoints and marketing automation.
Brand Coordinator at DAL Khartoum
August 1, 2018 - October 2, 2025Led the Humans of DMC campaign achieving a 500% engagement increase; enhanced lead generation and conversion for Mercedes-Benz, KIA, and Mitsubishi through CRM-driven segmentation and targeted email campaigns; implemented reporting and analytics for ongoing optimization.
Education
MBA at University of Medical Sciences and Technology
February 1, 2018 - February 28, 2018BSc at Limkokwing University
February 1, 2014 - February 28, 2014MBA, Marketing at University of Medical Sciences and Technology
September 1, 2016 - February 28, 2018Bachelor's, Marketing at Limkokwing University
July 1, 2010 - February 28, 2014MBA, Marketing at University of Medical Sciences and Technology
September 1, 2016 - February 1, 2018Bachelor's in Marketing at Limkokwing University
July 1, 2010 - February 1, 2014Qualifications
Customer Analytics
January 1, 2024 - December 31, 2024Inbound Certification
January 1, 2023 - December 31, 2023Digital Marketing Certification
January 1, 2023 - December 31, 2023HubSpot Marketing Certification
January 1, 2023 - October 2, 2025Google Analytics Certification (GA4)
January 1, 2025 - October 2, 2025ASO Course by Mobile Action
January 1, 2025 - October 2, 2025Customer Analytics
January 1, 2024 - October 2, 2025Digital Marketing Certification
January 1, 2023 - October 2, 2025Private Equity & Venture Capital
January 1, 2024 - October 2, 2025Inbound Marketing
January 1, 2023 - October 2, 2025Google Maharat Trainer
January 1, 2021 - October 2, 2025Elements of AI
January 1, 2021 - October 2, 2025Investment Banking Simulation
January 1, 2024 - October 2, 2025Industry Experience
Telecommunications, Media & Entertainment, Financial Services, Professional Services, Retail, Software & Internet, Consumer Goods, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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