Available to hire
I’m a dynamic and results-oriented senior leader with extensive experience managing over $500 million in digital media investment and strategy across major platforms like Meta, Google, TikTok, and Amazon. I have a proven track record leading high-performing teams across Australia, New Zealand, Singapore, and Malaysia, driving customer engagement and retention through owned, earned media, and influencer management.
Currently holding key leadership roles at Amazon APAC, Universal Music Group APAC, and Channel 7, I’m recognized for my executional excellence, award-winning digital transformation initiatives, and leveraging emerging technologies to deliver impactful, data-driven brand experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Work Experience
Senior Marketing & Client Solutions Manager at Amazon APAC
July 1, 2022 - PresentIncreased owned channel revenue by +36% (YoY Q125) through optimizing 60+ automation shopping mission strategies. Delivered a +159% increase in 3-Year Plan revenue by aligning customer data with executable client strategies. Conducted analysis and research for homepage optimization, monitoring performance, and collaborating with UX/UI designers. Managed a team of professionals, providing guidance and mentorship.
Digital & Performance Media Manager at Seven West Media (Channel 7, 7plus, 7mate, 7two)
July 1, 2022 - July 24, 2025Increased acquisition of total logged-in audience into 7plus (app) by +45% in under one year by a paid content-led and targeted audience segmentation strategy. Increased average app consumption (viewable minutes) by 3 billion minutes to new users. Decreased Customer Acquisition Cost (CAC) by +37% through paid media. Managed and executed paid media Salesforce Marketing Cloud strategy, driving 7plus subscriptions by average +16% YoY. Developed creative strategies for tentpole programming and tier 1 campaigns. Nominated for Best Achievement in Operational Excellence & Outstanding Customer Experience Excellence for the "Tokyo 2020 Olympic Games" work. Integral to Channel 7 being named Australia’s fastest-growing brand (up 78%).
Senior Manager of Digital Advertising & Strategy at Universal Music Group
November 30, 2019 - July 24, 2025Maintained mobile app advertising across platforms, growing installs by +14%. Drove and monetised music artist audiences by defining target audience segments. Built bespoke reporting dashboards and managed platforms like Linkfire 2.0, Shareablee, and Google DV360. Managed all key digital advertising accounts and relationships. Developed creative and content strategies for artist and audience acquisition. Delivered impactful presentations and contributed to trade press thought leadership.
Client Solutions Manager at Meta (formerly Facebook)
July 1, 2014 - July 24, 2025Managed and executed over $500 million of Apple, Samsung, Sony Pictures media investment with average 3x ROI success for all campaigns. Served as the subject matter expert on Facebook and Instagram DSP and self-serve programmatic platforms to drive their success. Integrated client measurement approaches and provided reporting support. Developed, planned, and executed all client advertising campaigns on platform.
Ad Trafficking & Campaign Manager at Pedestrian TV
August 31, 2013 - July 24, 2025Managed a team of professionals, providing guidance and mentorship. Strategically planned and executed advertising campaigns across various platforms. Monitored and analyzed campaign performance, optimizing for key metrics and ROI. Led and mentored a team, fostering a collaborative and high-performing environment.
Senior Marketing & Client Solutions Manager at Amazon APAC
July 1, 2022 - PresentIncreased owned channel revenue by +36% (YoY Q125) through optimizing 60+ automation shopping mission strategies. Delivered a +159% increase in 3-Year Plan revenue by aligning customer data with executable client strategies. Conducted analysis and research for homepage optimization, monitoring performance, and collaborating with UX/UI designers. Managed a team of professionals, providing guidance and mentorship.
Digital & Performance Media Manager at Seven West Media (Channel 7, 7plus, 7mate, 7two)
July 1, 2022 - July 24, 2025Increased acquisition of total logged-in audience into 7plus (app) by +45% in under one year by a paid content led and targeted audience segmentation strategy. Increased average app consumption (viewable minutes) by 3 billion minutes to new users. Decreased Customer Acquisition Cost (CAC) by +37% through paid media. Managed and executed paid media Salesforce Marketing Cloud strategy, driving 7plus subscriptions by average +16% YoY. Developed creative strategies for tentpole programming and tier 1 campaigns. Nominated for Best Achievement in Operational Excellence & Outstanding Customer Experience Excellence for the "Tokyo 2020 Olympic Games" work. Integral to Channel 7 being named Australia’s fastest-growing brand (up 78%).
Senior Manager of Digital Advertising & Strategy at Universal Music Group
November 30, 2019 - July 24, 2025Maintained mobile app advertising across, growing installs by +14%. Drove and monetised music artist audiences, defining target audience segments. Built bespoke reporting dashboards and managed platforms like Linkfire 2.0, Shareablee, and Google DV360. Managed all key digital advertising accounts and relationships. Developed creative and content strategies for artist and audience acquisition. Delivered impactful presentations and contributed to trade press thought leadership.
Client Solutions Manager at Meta (formerly Facebook)
July 1, 2014 - July 24, 2025Managed and executed over $500 million of Apple, Samsung, Sony Pictures media investment with average 3x ROI success for all campaigns. Served as the subject matter expert on Facebook and Instagram DSP and self-serve programmatic platforms to drive their success. Integrated client measurement approaches and provided reporting support. Developed, planned, and executed all client advertising campaigns on platform.
Ad Trafficking & Campaign Manager at Pedestrian TV
August 31, 2013 - July 24, 2025Managed a team of professionals, providing guidance and mentorship. Strategically planned and executed advertising campaigns across various platforms. Monitored and analyzed campaign performance, optimizing for key metrics and ROI. Led and mentored a team, fostering a collaborative and high-performing environment.
Senior Marketing & Client Solutions Manager at Amazon APAC
July 1, 2022 - PresentIncreased owned channel revenue by +36% (YoY Q125) through optimising 60+ automation shopping mission strategies. Delivered a +159% increase in 3-Year Plan revenue by aligning customer data with executable client strategies. Conducted analysis and research for homepage optimisation, monitoring performance, and collaborating with UX/UI designers. Managed a team of professionals, providing guidance and mentorship.
Digital & Performance Media Manager at Seven West Media (Channel 7, 7plus, 7mate, 7two)
July 1, 2022 - July 31, 2025Increased acquisition of total logged-in audience into 7plus app by +45% in under one year using paid content led and targeted audience segmentation strategy. Increased average app consumption by 3 billion minutes to new users. Decreased Customer Acquisition Cost (CAC) by +37% through paid media. Managed and executed paid media Salesforce Marketing Cloud strategy, driving 7plus subscriptions by average +16% YoY. Developed creative strategies for tentpole programming and tier 1 campaigns. Nominated for Best Achievement in Operational Excellence & Outstanding Customer Experience Excellence for the Tokyo 2020 Olympic Games work. Integral to Channel 7 being named Australia’s fastest-growing brand (up 78%).
Senior Manager of Digital Advertising & Strategy at Universal Music Group
November 30, 2019 - July 31, 2025Maintained mobile app advertising and grew installs by +14%. Drove and monetised music artist audiences, defining target audience segments. Built bespoke reporting dashboards and managed platforms like Linkfire 2.0, Shareablee, and Google DV360. Managed all key digital advertising accounts and relationships. Developed creative and content strategies for artist and audience acquisition. Delivered impactful presentations and contributed to trade press thought leadership.
Client Solutions Manager at Meta (formerly Facebook)
July 1, 2014 - July 31, 2025Managed and executed over $500 million of Apple, Samsung, Sony Pictures media investment with average 3x ROI success for all campaigns. Served as the subject matter expert on Facebook and Instagram DSP and self-serve programmatic platforms to drive their success. Integrated client measurement approaches and provided reporting support. Developed, planned, and executed all client advertising campaigns on platform.
Ad Trafficking & Campaign Manager at Pedestrian TV
August 31, 2013 - July 31, 2025Managed a team of professionals providing guidance and mentorship. Strategically planned and executed advertising campaigns across various platforms. Monitored and analyzed campaign performance, optimizing for key metrics and ROI. Led and mentored a team, fostering a collaborative and high-performing environment.
Education
Bachelor of Arts at Sydney University
January 1, 2025 - December 31, 2025Bachelor of Arts at Sydney University
January 1, 2025 - December 31, 2025Bachelor of Arts at Sydney University
January 1, 2025 - December 31, 2025Qualifications
Apple Ads Certified
January 1, 2025 - December 31, 2025Google AI Essentials
January 1, 2025 - December 31, 2025Datorama Certified Course
January 1, 2018 - December 31, 2021YouTube Certified Course
January 1, 2018 - December 31, 2021Facebook Certified Course
January 1, 2018 - December 31, 2021Google Certified Course
January 1, 2018 - December 31, 2021LinkedIn Certified Course
January 1, 2018 - December 31, 2021Certificate IV: Marketing and Communication
January 1, 2004 - December 31, 2004Apple Ads Certified
January 1, 2025 - December 31, 2025Google AI Essentials
January 1, 2025 - December 31, 2025Datorama Marketing Certified Course
January 1, 2018 - December 31, 2021YouTube Marketing Certified Course
January 1, 2018 - December 31, 2021Facebook Marketing Certified Course
January 1, 2018 - December 31, 2021Google Marketing Certified Course
January 1, 2018 - December 31, 2021LinkedIn Marketing Certified Course
January 1, 2018 - December 31, 2021Certificate IV: Marketing and Communication
January 1, 2004 - December 31, 2004Apple Ads Certified
January 1, 2025 - December 31, 2025Google AI Essentials
January 1, 2025 - December 31, 2025Datorama Certified
January 1, 2018 - December 31, 2021YouTube Certified
January 1, 2018 - December 31, 2021Facebook Certified
January 1, 2018 - December 31, 2021Google Certified
January 1, 2018 - December 31, 2021LinkedIn Certified
January 1, 2018 - December 31, 2021Certificate IV: Marketing and Communication
January 1, 2004 - December 31, 2004Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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