Available to hire
I’m Silvia Segale, a product marketing leader with 10+ years of experience in B2B SaaS, Cloud, and IT solutions. I define and execute product strategies that translate technical innovation into real business impact. At Appfire, I led go-to-market and product positioning for enterprise collaboration tools within the Atlassian ecosystem, blending software, integrations, and ecosystem partnerships to drive value for IT decision-makers and end users alike.
My strength lies in market intelligence, customer research, and value proposition development, enabling me to spot emerging needs and shape compelling narratives in enterprise environments. I’m a collaborative cross-functional orchestrator who works effectively with remote, multicultural teams to deliver secure, reliable, and user-centric digital experiences. I’m curious, empathetic, and data-driven, always focused on solving real-user problems.
I also recently obtained the IPMA Level D certificate in project management.
Thanks for considering my application.
Experience Level
Language
Italian
Fluent
English
Fluent
French
Intermediate
Work Experience
Product Marketing Manager at Appfire Technologies
April 30, 2025 - July 24, 2025Developed go-to-market (GTM) strategies for apps to meet revenue goals. Defined product positioning and messaging based on customer insights. Collaborated on creating marketing and sales enablement assets such as battle cards, brochures, and demo videos. Managed communications for product launches and retirements. Engaged with the Atlassian community to boost product adoption. Led rebranding efforts for over 10 apps working with creative, product, and engineering teams. Analyzed revenue data and campaign performance to inform strategy. Conducted market and competitor analysis for feature opportunities and worked with consultants to explore new use cases and trends. Launched and positioned Appfire products across platforms like Atlassian and monday.com.
Solution Marketing Manager & Product Specialist at Appway AG
December 31, 2021 - July 24, 2025Led solution launches and defined go-to-market strategies in collaboration with product marketing and sales teams. Developed communication and training tools for sales and channel teams to enhance field awareness. Collaborated with product teams to ensure alignment between product vision and business objectives. Fostered relationships with analysts, media, and partners to boost brand recognition.
Marketing & Brand Specialist at ING Bank
December 31, 2017 - July 24, 2025Served as Payment Product Specialist collaborating with partners to increase card usage and spending through market analysis and alliances with Visa and Mastercard. Acted as Consumer Lending Product Specialist to amplify product penetration and attract new clients by diving into fintech innovations. Worked as Global Brand Specialist to steer creation of a captivating global brand strategy, conducting trend analyses and partnering with the innovation team.
Product Marketing Manager at Appfire Technologies
April 30, 2025 - July 24, 2025Developed GTM strategies for applications to meet revenue targets. Defined product positioning and messaging based on customer insights. Collaborated to create marketing and sales enablement assets such as battle cards, brochures, and demo videos. Managed communications for product launches and retirements. Engaged with the Atlassian community to drive product adoption. Led rebranding for over 10 applications alongside creative, product, and engineering teams. Analyzed revenue data and campaign performance to refine strategies. Conducted market and competitor analysis to identify feature opportunities. Worked with consultants to explore new use cases and market trends. Launched and positioned products on platforms including Atlassian and monday.com.
Solution Marketing Manager & Product Specialist at Appway AG
December 31, 2021 - July 24, 2025Led solution launches and defined Go-to-Market strategies in partnership with product marketing and sales teams. Developed communication and training materials for sales and channel teams to increase field awareness. Collaborated with the product team to ensure alignment between product vision and business objectives. Fostered relationships with analysts, media, and partners to increase brand recognition.
Marketing & Brand Specialist at ING Bank
December 31, 2017 - July 24, 2025At ING Italia, acted as Payment Product Specialist collaborating with partners to increase card usage and engagement, conducting market analysis, and forging alliances with Visa and Mastercard. Also worked as Consumer Lending Product Specialist driving product penetration and customer attraction, performing detailed market research and exploring Fintech innovations. At ING Bank in Amsterdam, served as Global Brand Specialist managing global brand strategies, analyzing market trends, and partnering with innovation teams.
Product Marketing Manager at Appfire Technologies
September 1, 2021 - April 1, 2025Developed and executed GTM strategies, increasing organic traffic, app trials, and conversions by 5% monthly. Strengthened product positioning and messaging through in-depth customer and market research. Created comprehensive sales enablement materials that improved sales team effectiveness. Led communications for product launches, rebranding, and retirements across multiple SaaS solutions. Partnered cross-functionally with Product, Creative, and Engineering to align on value delivery. Conducted competitor analyses and collaborated with consultants to identify new use cases and trends. Championed community engagement within the Atlassian ecosystem to drive adoption and awareness. Launched new Appfire products on Atlassian Marketplace and monday.com, leveraging agile project management methods.
Solution Marketing Manager & Product Specialist at Appway AG
January 1, 2017 - January 1, 2021Spearheaded solution launches and GTM strategies, increasing brand awareness by 10% and shortening the sales cycle from six to four months. Developed sales training programs and communication materials that enhanced team readiness and market understanding. Aligned product marketing and product management to ensure business goals and customer needs were consistently met. Strengthened brand presence through media, analyst, and partner relations, improving industry recognition. Delivered targeted content marketing that generated a 10% increase in qualified leads and improved customer engagement.
Global Brand Specialist at ING Bank
January 1, 2012 - January 1, 2017Defined and implemented a global brand strategy across 40+ markets, ensuring alignment and recognition. Conducted trend analysis and innovation projects to establish ING as a forward-thinking digital brand.
Consumer Lending & Payment Product Specialist at ING Bank
January 1, 2012 - January 1, 2017Designed and launched a digital lending product, optimizing acquisition through fintech-inspired customer journeys. Partnered with Visa and Mastercard to deliver targeted campaigns that boosted card usage and spend. Led market analyses to inform innovation strategies and strengthen product adoption across channels.
Education
Master's degree at Università Bocconi
January 1, 2008 - December 31, 2009Bachelor's degree at Università Cattolica del Sacro Cuore
January 1, 2004 - December 31, 2007Master's degree at Università Bocconi
January 1, 2008 - December 31, 2009Bachelor's degree at Università Cattolica Del Sacro Cuore
January 1, 2004 - December 31, 2007Master in Marketing & Communication at Università Bocconi (Milan)
January 1, 2008 - January 1, 2009Bachelor’s Degree in Communication Science at Università Cattolica del Sacro Cuore (Milan)
January 1, 2004 - January 1, 2007Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services
Experience Level
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