Available to hire
I am a results-driven B2B marketing leader with over 10 years of experience in cybersecurity, SaaS, and IT solutions. I specialise in owning and executing regional marketing strategies across the UK, Europe, and international markets, driving pipeline growth through multi-channel campaigns, ABM, and high-impact events.
I enjoy collaborating closely with sales, SDRs, pre-sales, and channel teams to maximise lead conversion and revenue. With a strong foundation in partner marketing, stakeholder collaboration, and campaign localisation, I am passionate about using data insights and digital tools to optimise marketing performance and deliver measurable ROI.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Digital Marketing Manager at WhatJobs (Jobsite)
July 1, 2024 - PresentOwn the regional marketing strategy across 10+ countries, tailoring campaigns for local personas and business objectives. Delivered 15% revenue growth by launching multi-channel employer subscription campaigns adapted to local markets. Integrated AI into the content lifecycle to streamline campaign assets for higher engagement and faster go-to-market. Designed and implemented CRM workflows and marketing automation sequences using Salesforce and HubSpot to drive lead nurturing and retention. Led digital and in-person events across EMEA, delivering full-cycle execution from planning to post-event ROI analysis. Worked cross-functionally with Sales, Product, and Engineering teams to align marketing with business growth goals. Revamped and localised 10+ regional websites, improving UX, AI SEO, and conversion paths.
Digital Marketing Manager at BlueFort Security (Cybersecurity)
July 1, 2024 - July 24, 2025Developed and executed ABM and PPC campaigns for IT security solutions, achieving a 25% uplift in MQLs. Owned a £500k marketing budget for the UK, driving KPIs like CPL, pipeline attribution, and campaign ROI. Delivered joint partner marketing initiatives with cybersecurity vendors, including co-branded content, webinars, and field events. Planned and executed trade shows, conferences, and executive roundtables for awareness and opportunity generation. Managed campaign performance dashboards using GA4 and Looker Studio to optimize lead flow and sales alignment. Produced whitepapers, guides, infographics, and case studies to engage and maximize conversions. Ensured marketing and SDR processes were integrated for efficient lead follow-up and nurturing.
Digital Marketing Manager at Osirium (Cybersecurity)
June 30, 2022 - July 24, 2025Led digital marketing for privileged access management solutions in the UK and DACH regions. Increased organic traffic by 300% through content-led SEO and keyword strategy aligned with regional buyer personas. Collaborated with sales and SDR teams to implement automated lead follow-up and lead scoring frameworks. Developed localised campaign content including whitepapers, case studies, and webinars to support pipeline creation. Optimized Google Ads and LinkedIn Ads for cybersecurity verticals, achieving a 40% reduction in cost-per-lead. Worked with vendors to produce integrated marketing materials and promotional assets for channel partners.
Digital Marketing Manager at IN-SYNC Group (Financial Services)
June 30, 2019 - July 24, 2025Developed and executed yearly marketing plans with a budget of £100k PA, reviewing ROI. Managed a team of marketing executives to set and review quarterly objectives. Oversaw management and implementation of web content on company websites. Delivered comprehensive reports using Google Analytics. Ensured all digital marketing assets complied with FCA, data protection, and privacy laws. Analyzed consumer behavior for landing pages using A/B and multivariate testing. Managed third-party design, marketing, PR agencies, and affiliates to meet business objectives. Developed and produced marketing materials such as videos, blog posts, and infographics.
Marketing Manager EMEA at MACS EU Ltd (IT sector-IBM Business partner)
March 1, 2016 - July 24, 2025Developed and delivered strategic quarterly marketing plans aligned with vendor and company business objectives with a £60k budget. Executed joint campaigns and events with IBM and ecosystem partners, generating £150k additional revenue. Developed and managed strategic advertising and brand awareness campaigns. Managed company exhibitions, partner events, and seminars including budgeting, organizing, and ROI reporting. Managed, updated, and developed content such as case studies and whitepapers for four language websites. Oversaw social media, SEO, and PPC campaigns across four countries. Created and managed online marketing activities like email campaigns, webinars, and Google PPC to generate 60 leads per month.
Marketing Executive at Taylor Hobson Ltd (High-tech Manufacturing)
July 1, 2011 - July 24, 2025Reported to the Business Development Director in a small team. Developed and managed promotional activities including newsletters, mailshots, flyers, and posters. Researched, copywrote, and promoted technical papers both offline and online. Managed company exhibitions including budgeting and organizing. Developed and executed SEO campaigns. Created and managed direct mail campaigns to generate leads for sales. Managed and updated corporate intranet (SharePoint) and website. Organized global company events and seminars with a £100k budget.
Digital Marketing Manager at WhatJobs (Jobsite)
July 1, 2024 - PresentOwned the regional marketing strategy across 10+ countries, tailoring campaigns for local personas and business objectives. Delivered 15% revenue growth by launching multi-channel employer subscription campaigns adapted to local markets. Integrated AI into the content lifecycle to streamline campaign assets for higher engagement and faster go-to-market. Designed and implemented CRM workflows and marketing automation sequences using Salesforce and HubSpot to drive lead nurturing and retention. Led digital and in-person events across EMEA, managing full-cycle execution from planning to post-event ROI analysis. Worked cross-functionally with Sales, Product, and Engineering teams to ensure marketing alignment with business growth goals. Revamped and localised 10+ regional websites to improve UX, AI SEO, and conversion paths.
Digital Marketing Manager at BlueFort Security (Cybersecurity)
July 1, 2024 - July 24, 2025Developed and executed ABM and PPC campaigns for IT security solutions, achieving a 25% uplift in MQLs. Owned the marketing budget of £500k for the UK and drove KPIs such as CPL, pipeline attribution, and campaign ROI. Delivered joint partner marketing initiatives with cybersecurity vendors including co-branded content, webinars, and field events. Planned and executed trade shows, conferences, and executive roundtables to drive awareness and opportunity generation. Managed campaign performance dashboards using GA4 and Looker Studio to optimize lead flow and sales alignment. Produced whitepapers, guides, infographics, and case studies to engage and maximize conversions. Ensured marketing and SDR processes were integrated to support lead follow-up and nurturing.
Digital Marketing Manager at Osirium (Cybersecurity)
June 30, 2022 - July 24, 2025Owned digital marketing efforts for privileged access management solutions in the UK and DACH regions. Increased organic traffic by 300% through content-led SEO and keyword strategy aligned with regional buyer personas. Collaborated with sales and SDR teams to implement automated lead follow-up and lead scoring frameworks. Developed localized campaign content including whitepapers, case studies, and webinars to support pipeline creation. Optimized Google Ads and LinkedIn Ads for cybersecurity verticals achieving a 40% reduction in cost-per-lead. Worked with vendors to produce integrated marketing materials and promotional assets for channel partners.
Digital Marketing Manager at IN-SYNC Group (Financial Services)
June 30, 2019 - July 24, 2025Developed and executed a yearly marketing plan with a budget of £100k per annum and reviewed its ROI. Managed a team of marketing executives by setting quarterly objectives and reviewing progress. Oversaw the management, development, and implementation of web content across company websites. Delivered comprehensive reports using Google Analytics. Ensured digital marketing assets complied with FCA, data protection, and privacy legislation requirements. Analyzed consumer behavior for landing page implementation with A/B testing and multivariate testing. Managed third-party agencies and affiliates to ensure business objectives were met. Developed and produced a full range of marketing materials such as videos, blog posts, and infographics.
Marketing Manager EMEA at MACS EU Ltd (IT sector-IBM Business partner)
March 1, 2016 - July 24, 2025Developed and delivered strategic quarterly marketing plans in line with vendor and company objectives with a £60k budget. Executed joint campaigns and events with IBM and ecosystem partners, resulting in £150k additional revenue. Developed and managed strategic advertising and brand awareness campaigns. Managed company exhibitions, partner events, and seminars including budgeting, organizing, and reporting ROI. Managed, updated, and developed content, case studies, and whitepapers for four different language websites. Managed social media, SEO, and PPC campaigns for four countries. Created and managed online marketing activities including email campaigns, webinars, and Google PPC to generate 60 leads a month.
Marketing Executive at Taylor Hobson Ltd (High-tech Manufacturing)
July 1, 2011 - July 24, 2025Worked in a team of two, reporting to the Business Development Director. Developed and managed promotional activities such as monthly newsletters, mailshots, flyers, and posters. Researched, copywrote, and promoted technical papers both offline and online. Managed company exhibitions including budgeting and organizing. Developed and executed SEO campaigns. Created and managed direct mail campaigns to generate leads for the sales team. Managed and updated intranet (Sharepoint) and corporate website. Organized company events and seminars globally with a £100k budget.
Digital Marketing Manager at WhatJobs (Jobsite)
July 1, 2024 - PresentOwned the regional marketing strategy across 10+ countries, tailoring campaigns for local personas and business objectives. Delivered 15% revenue growth by launching multi-channel employer subscription campaigns adapted to local markets. Integrated AI into the content lifecycle to streamline campaign assets for higher engagement and faster go-to-market. Designed and implemented CRM workflows and marketing automation sequences using Salesforce and HubSpot. Led digital and in-person events across EMEA, managing full-cycle execution from planning to post-event ROI analysis. Worked cross-functionally to ensure marketing alignment with business growth goals. Revamped and localised 10+ regional websites, improving UX, AI SEO, and conversion paths.
Digital Marketing Manager at BlueFort Security (Cybersecurity)
July 1, 2024 - July 24, 2025Developed and executed ABM and PPC campaigns for IT security solutions, achieving a 25% uplift in MQLs. Owned the marketing budget (£500k) for the UK and drove KPIs such as CPL, pipeline attribution, and campaign ROI. Delivered joint partner marketing initiatives, including co-branded content, webinars, and field events. Planned and executed trade shows, conferences, and executive roundtables to increase awareness and lead generation. Managed campaign performance dashboards using GA4 and Looker Studio. Produced engaging content such as whitepapers, guides, infographics, and case studies. Ensured marketing and SDR integration for efficient lead follow-up and nurturing.
Digital Marketing Manager at Osirium (Cybersecurity)
June 30, 2022 - July 24, 2025Led digital marketing efforts for privileged access management solutions in UK and DACH regions. Increased organic traffic by 300% through content-led SEO and keyword strategies aligned with regional buyer personas. Collaborated with sales and SDR teams to implement automated lead follow-up and lead scoring frameworks. Developed localised campaign content including whitepapers, case studies, and webinars to support pipeline creation. Optimised Google Ads and LinkedIn Ads, achieving a 40% reduction in cost-per-lead. Worked with vendors to produce integrated marketing materials for channel partners.
Digital Marketing Manager at IN-SYNC Group (Financial Services)
June 30, 2019 - July 24, 2025Developed and executed a yearly marketing plan with a £100k budget. Managed a team of marketing executives, setting quarterly objectives and reviewing progress. Oversaw content management across company websites. Delivered reports using Google Analytics. Ensured digital marketing assets complied with FCA, data protection, and privacy legislation. Analyzed consumer behaviour for landing pages via A/B and multivariate testing. Managed third-party agencies and affiliates to meet business objectives. Produced marketing materials such as videos, blog posts, and infographics.
Marketing Manager EMEA at MACS EU Ltd (IT sector-IBM Business partner)
March 1, 2016 - July 24, 2025Developed and delivered strategic quarterly marketing plans aligned with vendor and company objectives with a £60k budget. Executed joint campaigns and events with IBM and ecosystem partners, generating £150k additional revenue. Managed advertising and brand awareness campaigns. Organized company exhibitions, partner events, and seminars including budgeting and ROI reporting. Managed content, case studies, and whitepapers for multilingual websites. Handled social media, SEO, and PPC campaigns across four countries. Generated around 60 leads per month through email campaigns, webinars, and Google PPC.
Marketing Executive at Taylor Hobson Ltd (High-tech Manufacturing)
July 1, 2011 - July 24, 2025Supported promotional activities such as newsletters, mailshots, flyers, and posters. Researched, copywrote, and promoted technical papers offline and online. Managed company exhibitions including budgeting and organizing. Executed SEO campaigns and direct mail campaigns for lead generation. Managed and updated intranet (SharePoint) and corporate website. Organized global company events and seminars with a £100k budget.
Education
MBA at University of Northampton, UK
January 1, 2005 - December 31, 2007BSc at National College, India
January 1, 1997 - December 31, 2000MBA at University of Northampton, UK
January 1, 2005 - December 31, 2007BSc at National College, India
January 1, 1997 - December 31, 2000MBA at University of Northampton, UK
January 1, 2005 - December 31, 2007BSc at National College, India
January 1, 1997 - December 31, 2000Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services, Computers & Electronics
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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