Available to hire
I am a results-driven marketing professional with over 12 years of experience in corporate and retail marketing, brand management, and product development. I specialize in developing marketing strategies for B2B solutions in the Philippines and Southeast Asia, with a proven track record of managing multi-channel campaigns that build brand awareness and drive customer engagement.
I have a passion for leading teams and collaborating cross-functionally to align marketing efforts with business goals. My experience ranges from product marketing and go-to-market planning to event coordination and digital marketing, and I’ve been recognized with a Tier 1 Partner Award from Microsoft Philippines for exceeding channel goals.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Marketing Manager
August 1, 2023 - PresentLead the development and implementation of strategic marketing plans across product categories and service segments. Manage end-to-end campaign execution across digital, print, and event channels to improve brand visibility and market reach. Provide direction on content strategy, product messaging, and creative alignment ensuring consistency across platforms. Supervise website optimization, SEO, email marketing, and social media activities to enhance lead generation and engagement. Guide the marketing team through daily priorities, campaign execution, performance tracking, and professional development. Collaborate closely with sales, operations, and executive teams to align marketing activities with business goals. Oversee trade show and event participation, from budgeting and planning to on-site execution and post-event reporting. Establish internal processes to streamline marketing operations and stakeholder approvals. Provide data-driven insights and leadership reports on marketing
Product Marketing Manager at Weeloy Pte. Ltd - Singapore
July 31, 2023 - July 24, 2025Developed end-to-end product marketing strategies, including pricing, advertising, positioning, and go-to-market plans. Managed the full product lifecycle from initial specifications to launch and upgrade rollouts by coordinating closely with development and leadership teams. Conducted training sessions for local and regional teams on key selling points, product purpose, and new feature enhancements. Collaborated with development, sales, and customer success teams to implement solutions both online and on-site, ensuring smooth delivery and client satisfaction. Monitored project milestones, managed timelines, and led regular client check-ins to ensure deadlines were met. Coordinated with external vendors and partners to support integrations and extend product capabilities. Conducted competitive analysis to benchmark market positioning and inform product development decisions. Ensured compliance with internal product development processes and maintained documentation used by cross-functi
Membership Consultant at Fitness First - Singapore
August 31, 2020 - July 24, 2025Managed full-cycle client acquisition from needs analysis to conversion. Delivered excellent service to retain members and resolve concerns effectively. Supported marketing activations and referral campaigns.
Senior Marketing Manager at Sky Cable Corporation - Phils.
February 28, 2019 - July 24, 2025Spearheaded creation of product policies and business processes addressing customer challenges and enhancing broadband product delivery. Formulated and executed strategic marketing plans including value proposition, pricing, and promotional initiatives to drive demand, increase brand awareness, and expand market reach, achieving 110% of revenue targets in the first year and exceeding 135% in the second year. Analyzed project and campaign performance to generate actionable insights, track ROI, and optimize ongoing initiatives. Collaborated with corporate planning, sales, product development, customer engineering, and sales operations to align go-to-market strategies and improve offer competitiveness. Developed content and messaging for marketing materials, ensuring consistency across all platforms. Co-managed corporate activities and strategic events contributing to sales motivation and lead generation.
Marketing Manager at Sodexo Benefits & Rewards - Philippines
July 31, 2016 - July 24, 2025Led and managed end-to-end product development of Sodexo Mobile Pass, successfully launched in the Philippines and Indonesia. Oversaw internal communications across departments to ensure alignment on product design, development milestones, and delivery timelines. Conceptualized product core features and content, translating user needs and market requirements into a viable digital solution. Coordinated with local and international agencies for timely, quality execution of development plans. Evaluated and refined business models to improve product performance, user adoption, and scalability. Created communication assets including corporate decks, client offers, product manuals, press releases, and social media content for launch. Conducted market research and competitor analysis to support positioning and address customer pain points.
Sales and Marketing Head at Glowing Bubbles & Scents - Philippines
December 31, 2015 - July 24, 2025Oversaw general operations including production, sales, and marketing, acting as Officer-in-Charge during company growth phase. Developed and executed business strategies supporting brand development and revenue generation. Led creation of marketing campaigns and customer programs improving product visibility and market reach. Identified growth opportunities, built strong client relationships, and drove business development across key accounts. Planned and executed targeted sales strategies improving conversion rates and customer retention. Forecasted and monitored sales targets ensuring alignment with business goals and timely achievement. Ensured consistent, high-quality production output by streamlining lead times and managing workflows effectively.
Product Marketing Manager at SISPH Technologies Inc. - Phils.
October 31, 2013 - July 24, 2025Developed and implemented short- and long-term marketing plans supporting brand positioning, customer acquisition, and business growth. Conceptualized and executed brand-specific marketing strategies and aligned communication materials with company objectives. Planned and managed company events and tradeshows to increase visibility and customer engagement. Led and mobilized merchandising team to ensure consistent brand presence, optimal store-level execution, and healthy inventory. Designed and delivered go-to-market activations and supported these with targeted market research to refine messaging and audience fit. Monitored competitor branding efforts and provided insights to improve campaign direction and product differentiation.
Product Manager at Accent Micro Technologies Inc. - Philippines
October 31, 2012 - July 24, 2025Promoted from Marketing Officer to Product Manager due to outstanding performance and contributions. Acted as brand champion and liaison for multiple Global IT brands, ensuring alignment with partner expectations and internal sales goals. Spearheaded execution of channel programs, campaigns, and marketing initiatives to increase product visibility and support partners. Collaborated with cross-functional teams to define sales strategies, lead quarterly business reviews, and maintain pipeline health and inventory optimization. Strengthened partner relationships through timely, accurate product information and clear communication. Initiated sales-driven campaigns and enablement tools empowering sales teams to effectively position and sell brands. Successfully negotiated with suppliers and partners helping meet and exceed sales targets across product lines.
Senior Marketing Manager
August 1, 2023 - PresentLeading the development and implementation of strategic marketing plans across product categories and service segments. Managing full campaign execution across multiple channels including digital, print, and events to improve brand visibility and market reach. Providing direction on content strategy, messaging, and creative alignment while supervising website optimization, SEO, email marketing, and social media activities to enhance lead generation and engagement. Guiding the marketing team on priorities, performance tracking, and professional growth. Collaborating with sales, operations, and executive teams for alignment with business goals. Overseeing trade show and event participation and establishing internal operational processes. Delivering data-driven insights and reports on marketing performance, pipeline contribution, and audience response.
Product Marketing Manager at Weeloy Pte. Ltd - Singapore
July 31, 2023 - July 24, 2025Developed end-to-end product marketing strategies including pricing, advertising, positioning, and go-to-market plans. Managed the entire product lifecycle coordinating with development and leadership teams. Conducted training sessions for regional teams on product knowledge and feature enhancements. Collaborated with sales and customer success teams to ensure smooth delivery and client satisfaction. Managed project milestones, timelines, and client check-ins. Coordinated with external vendors for product integrations and capabilities. Performed competitive analysis for market positioning and product development. Ensured compliance with internal product development and maintained documentation.
Membership Consultant at Fitness First - Singapore
August 31, 2020 - July 24, 2025Managed end-to-end client acquisition, delivering excellent service and resolving concerns to retain members. Supported marketing activations and referral campaigns.
Senior Marketing Manager at Sky Cable Corporation - Philippines
February 28, 2019 - July 24, 2025Led creation of product policies and business processes to address customer challenges and improve broadband product delivery. Executed strategic marketing plans driving demand, brand awareness, and market expansion, exceeding revenue targets significantly. Analyzed project and campaign performance to generate insights and optimize initiatives. Collaborated cross-functionally for go-to-market alignment and competitiveness. Developed consistent marketing content and messaging across platforms. Co-managed corporate activities and strategic events enhancing sales motivation and lead generation.
Marketing Manager at Sodexo Benefits & Rewards - Philippines
July 31, 2016 - July 24, 2025Led end-to-end product development and launch of Sodexo Mobile Pass in Philippines and Indonesia. Oversaw internal communications for alignment on product design and delivery. Conceptualized core product features based on user needs and market demands. Coordinated local and international agencies for timely execution. Evaluated business models to improve product performance and scalability. Created comprehensive communication assets for launch including corporate decks, manuals, press releases, and social media content. Conducted market and competitor research to support product positioning.
Sales and Marketing Head at Glowing Bubbles & Scents - Philippines
December 31, 2015 - July 24, 2025Managed overall business operations including production, sales, and marketing during growth phase. Developed business strategies to support brand development and revenue growth. Led marketing campaigns enhancing product visibility and market reach. Identified growth opportunities and built client relationships driving business development. Planned and executed sales strategies improving conversion and retention. Monitored sales targets and ensured high-quality production output through operational workflows.
Product Marketing Manager at SISPH Technologies Inc. - Philippines
October 31, 2013 - July 24, 2025Developed and implemented marketing plans to support brand positioning and business growth. Executed brand-specific strategies and communication materials aligned with company objectives. Planned and managed events and tradeshows to increase visibility and customer engagement. Led merchandising teams to ensure brand presence and inventory health. Delivered go-to-market activations supported by market research for targeted messaging. Monitored competitor branding efforts to enhance campaign direction and product differentiation.
Product Manager at Accent Micro Technologies Inc. - Philippines
October 31, 2012 - July 24, 2025Promoted from Marketing Officer for outstanding performance. Served as brand champion and liaison for multiple Global IT brands ensuring alignment with partner expectations and internal sales goals. Executed channel programs and marketing initiatives to drive product visibility. Collaborated with cross-functional teams on sales strategy and business reviews. Strengthened partner relationships through clear communication and timely product information. Initiated sales-driven campaigns and enablement tools empowering sales teams. Negotiated with suppliers and partners achieving and exceeding sales targets.
Education
Bachelor of Arts at University of Santo Tomas
June 1, 2002 - March 31, 2006Bachelor of Arts at University of Santo Tomas
June 1, 2002 - March 1, 2006Qualifications
Project Management
January 11, 2030 - July 24, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 24, 2025Advanced Product Marketing
January 11, 2030 - July 24, 2025Body Language for Leaders
January 11, 2030 - July 24, 2025Online Marketing Foundations
January 11, 2030 - July 24, 2025Product Marketing Foundations
January 11, 2030 - July 24, 2025Digicon Manila: DX Digital Transformation 2017
January 1, 2017 - December 31, 2017Project Management
January 11, 2030 - July 24, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 24, 2025Advanced Product Marketing
January 11, 2030 - July 24, 2025Body Language for Leaders
January 11, 2030 - July 24, 2025Online Marketing Foundations
January 11, 2030 - July 24, 2025Product Marketing Foundations
January 11, 2030 - July 24, 2025Digicon Manila: DX Digital Transformation 2017
January 1, 2017 - December 31, 2017Industry Experience
Retail, Telecommunications, Software & Internet, Consumer Goods, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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