With nearly six years of experience in UI/UX design and over eight years in various design fields, including visual design and advertising, I have successfully worked on diverse projects ranging from advertising campaigns to digital products such as mobile applications and websites. My expertise includes conducting user research, UX audits, competitor analysis, heuristic evaluations, usability testing, and A/B testing. I am proficient in end-to-end product design, including discovery, ideation, persona creation, user journey mapping, information architecture, user flows, wireframes, high-fidelity prototypes, and creating design systems to ensure consistency across products. Throughout my career, I have developed a strong understanding of agile methodologies, which allows me to adapt quickly to changing requirements, collaborate effectively with cross-functional teams, and deliver high-quality solutions on time. I am passionate about my work with an unwavering energy for creating equitable designs, believing that the best user experience solutions come from genuine empathy.

Esha Zargar

With nearly six years of experience in UI/UX design and over eight years in various design fields, including visual design and advertising, I have successfully worked on diverse projects ranging from advertising campaigns to digital products such as mobile applications and websites. My expertise includes conducting user research, UX audits, competitor analysis, heuristic evaluations, usability testing, and A/B testing. I am proficient in end-to-end product design, including discovery, ideation, persona creation, user journey mapping, information architecture, user flows, wireframes, high-fidelity prototypes, and creating design systems to ensure consistency across products. Throughout my career, I have developed a strong understanding of agile methodologies, which allows me to adapt quickly to changing requirements, collaborate effectively with cross-functional teams, and deliver high-quality solutions on time. I am passionate about my work with an unwavering energy for creating equitable designs, believing that the best user experience solutions come from genuine empathy.

Available to hire

With nearly six years of experience in UI/UX design and over eight years in various design fields, including visual design and advertising, I have successfully worked on diverse projects ranging from advertising campaigns to digital products such as mobile applications and websites. My expertise includes conducting user research, UX audits, competitor analysis, heuristic evaluations, usability testing, and A/B testing. I am proficient in end-to-end product design, including discovery, ideation, persona creation, user journey mapping, information architecture, user flows, wireframes, high-fidelity prototypes, and creating design systems to ensure consistency across products.

Throughout my career, I have developed a strong understanding of agile methodologies, which allows me to adapt quickly to changing requirements, collaborate effectively with cross-functional teams, and deliver high-quality solutions on time. I am passionate about my work with an unwavering energy for creating equitable designs, believing that the best user experience solutions come from genuine empathy.

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Work Experience

UI/UX Designer at Logo Infosoft
September 30, 2023 - July 24, 2025
Carried out competitor analysis and heuristic evaluation of existing products. Enhanced user engagement through user-centered design processes. Developed and maintained design systems ensuring consistency across platforms. Designed and launched multiple consumer-facing digital products. Utilized Figma and FigJam for wireframes, high-fidelity mockups, and interactive prototypes. Conducted user research, usability tests, A/B testing, and rapid prototyping to gather user insights and refine solutions.
UI/UX Designer at Aeronutrix (Fast&Up)
June 30, 2022 - July 24, 2025
Conducted qualitative and quantitative research to inform design decisions and improve user experience. Created user stories, personas, empathy maps, and user journey maps to represent key user segments and outline user experience. Redesigned mobile apps, marketing websites, and design systems. Collaborated with cross-functional teams, designed responsive interfaces for iOS, Android, and web, created high-fidelity mockups and interactive prototypes using Sketch, Adobe XD, and prototyping tools.
UI/UX Designer at Virtual Diamond Boutique
May 31, 2020 - July 24, 2025
Conducted competitor analysis and user research on industry trends and user preferences. Developed UX strategies with wireframes outlining user flows and built interactive prototypes. Designed user interfaces for iOS, Android, and web platforms, ensuring consistency and adherence to platform guidelines. Participated in design processes focusing on intuitive navigation, visual appeal, and performance optimization. Used usability testing and user feedback to enhance engagement and satisfaction.
Lead Creative Designer at Commas SGOI Group
December 31, 2018 - July 24, 2025
Led user experience research including surveys, interviews, focus groups, and field studies. Mentored junior designers and managed multiple projects ensuring timely delivery and quality standards. Established cohesive brand identity. Defined color guides and typography aligning with brand personality. Designed the company website and coordinated feedback from stakeholders.
UI Designer, Design Consultant, Art Director, Trainee, Intern at Tadbeer UAE, Edutech Middle East, NDTV Good Times, MullenLowe Lintas, McCann Erickson
November 30, 2017 - July 24, 2025
Worked in various design and advertising roles including UI Designer, Design Consultant, Art Director, Trainee Art Director, and Intern in hospitality, education, media, and advertising sectors.
Independent Designer at Various Clients including HFR&D, Reserve Bank Information Technology Pvt Ltd, Chicnutrix, Fargo Traders, M. HiTech and Confidential
March 31, 2025 - July 24, 2025
Worked independently on projects across e-commerce, SaaS, fintech, real estate, marketing, social impact, and non-profit sectors.
Independent UI/UX Designer at Multiple (HFR&D, Reserve Bank Information Technology Pvt Ltd, Chicnutrix, Fargo Traders, M. HiTech, Confidential)
June 1, 2022 - Present
Provided UI/UX and product design services independently across sectors including e-commerce, SaaS, fintech, real estate, marketing, social impact, and non-profit. Delivered design solutions involving user research, competitor analysis, heuristic evaluations, usability and A/B testing, and design systems to ensure product consistency and engagement.
UI/UX Designer at Logo Infosoft
September 30, 2023 - August 26, 2025
Executed competitor analysis and heuristic evaluation of existing SaaS and fintech products. Implemented user-centered design approaches to enhance engagement and UX. Developed and maintained consistent design systems and launched multiple consumer-facing digital products. Utilized Figma and FigJam for wireframes, high-fidelity mockups, and interactive prototypes. Conducted user research, usability testing, A/B testing, and rapid prototyping to refine product solutions based on user insights.
UI/UX Designer at Aeronutrix (Fast&Up)
June 30, 2022 - August 26, 2025
Conducted qualitative and quantitative research to optimize user experience. Created user stories, personas, empathy maps, and journey maps for diverse user understanding. Redesigned mobile apps, marketing websites, and design systems. Collaborated cross-functionally on design decisions. Designed responsive interfaces for iOS, Android, and web platforms with high-fidelity mockups and interactive prototypes using Sketch, Adobe XD, and prototyping tools.
UI/UX Designer at Virtual Diamond Boutique
May 31, 2020 - August 26, 2025
Performed competitor analysis and user research to collect industry and user insights. Created UX strategies by developing wireframes outlining user flows and interactive prototypes for testing. Designed engaging user interfaces for iOS, Android, and web with consistent platform guideline adherence. Enhanced usability and engagement through design solutions based on testing feedback. Contributed to mobile app and responsive website design focused on navigation, visual appeal, and performance.
Lead Creative Designer at Commas SGOI Group
December 31, 2018 - August 26, 2025
Led user experience research involving surveys, interviews, focus groups, and field studies. Mentored junior designers and managed multiple projects ensuring quality and deadlines. Established cohesive brand identity including colour guides and typography aligning with company values. Designed company website and collaborated with cross-functional teams to communicate design decisions and gather stakeholder feedback.
Visual Designer and Advertising Professional at Multiple (Tadbeer UAE, Edutech Middle East, NDTV Good Times, MullenLowe Lintas, McCann Erickson)
November 30, 2017 - August 26, 2025
Worked in hospitality, education, media, and advertising sectors in roles including UI design, design consulting, art direction, and internships. Gained broad experience in visual design and advertising campaigns across various companies.
UI/UX Designer at Logo Infosoft
September 30, 2023 - August 26, 2025
Carried out competitor analysis and heuristic evaluation of existing products, enhanced user engagement through user-centered design processes, developed and maintained design systems ensuring consistency across platforms, designed and launched multiple consumer-facing digital products, utilized Figma and FigJam to create wireframes, high-fidelity mockups, and interactive prototypes, and conducted user research, usability tests, A/B testing, and rapid prototyping to gather insights and refine solutions efficiently.
UI/UX Designer at Aeronutrix (Fast&Up)
June 30, 2022 - August 26, 2025
Conducted qualitative and quantitative research to inform design decisions and improve user experience, developed user stories, personas, and empathy maps to represent key user segments, mapped user journeys identifying key touchpoints and improvements, redesigned mobile apps, marketing websites, and design systems, collaborated with cross-functional teams, designed responsive interfaces for iOS, Android, and web platforms, and created high-fidelity mockups and interactive prototypes using Sketch and Adobe XD.
UI/UX Designer at Virtual Diamond Boutique
May 31, 2020 - August 26, 2025
Conducted comprehensive competitor analysis and user research to identify trends and user pain points, developed targeted UX strategies with detailed wireframes and interactive prototypes, designed engaging user interfaces across iOS, Android, and web platforms adhering to platform guidelines, participated in mobile apps and responsive websites design ensuring usability and performance optimization, and implemented improvements from usability testing and feedback to enhance engagement and satisfaction.
Lead Creative Designer at Commas SGOI Group
December 31, 2018 - August 26, 2025
Led user experience research with surveys, interviews, focus groups, and field studies, mentored junior designers promoting collaboration, managed multiple projects ensuring timely delivery and quality, established cohesive brand identity reflecting company values, defined consistent color guides and typography aligned with brand personality, designed company website, and coordinated with cross-functional teams to communicate design choices and collect stakeholder feedback.
Visual Designer and Advertising Professional at Various Companies including Tadbeer UAE, Edutech Middle East, NDTV Good Times, MullenLowe Lintas, McCann Erickson
November 30, 2017 - August 26, 2025
Worked in roles such as UI Designer, Design Consultant, Art Director, Trainee Art Director, and Advertising Intern across hospitality, education, media, and advertising industries. Responsibilities included visual design, UI design, consultancy, art direction, and advertising production.
Independent Designer at Various Clients including HFR&D, Reserve Bank Information Technology Pvt Ltd, Chicnutrix, Fargo Traders, M. HiTech and Confidential
March 31, 2025 - August 26, 2025
Worked independently across multiple sectors such as e-commerce, SaaS, fintech, real estate, marketing, social impact, and non-profit, delivering diverse projects involving product design, user research, and design systems development.

Education

Master’s Degree at Bangalore University
May 1, 2014 - June 30, 2016
Bachelor’s Degree at College of Art, Delhi University
May 1, 2006 - June 30, 2010
Master’s Degree: Visual Arts at Bangalore University
May 1, 2014 - June 1, 2016
Bachelor’s Degree: Applied Art at College of Art, Delhi University
May 1, 2006 - June 1, 2010
Master’s Degree: Visual Arts at Bangalore University
May 1, 2014 - June 1, 2016
Bachelor’s Degree: Applied Art at College of Art, Delhi University
May 1, 2006 - June 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Non-Profit Organization, Real Estate & Construction