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After five years of studying at the Toulouse School of Management, coupled with hands-on internships and experience in marketing and communications, I've decided to focus my career on SEO. I enjoy combining creativity and technical knowledge to boost online presence and deliver measurable results. I thrive on curiosity, teamwork, and a proactive approach to challenges. Passionate about digital marketing, I aim to help businesses grow by leveraging SEO strategies and innovative marketing tools.…After five years of studying at the Toulouse School of Management, coupled with hands-on internships and experience in marketing and communications, I've decided to focus my career on SEO. I enjoy combining creativity and technical knowledge to boost online presence and deliver measurable results. I thrive on curiosity, teamwork, and a proactive approach to challenges. Passionate about digital marketing, I aim to help businesses grow by leveraging SEO strategies and innovative marketing tools.

Inès AIT MATOUK

SEO Expert, Digital Marketer, Marketing Strategist, +2

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After five years of studying at the Toulouse School of Management, coupled with hands-on internships and experience in marketing and communications, I've decided to focus my career on SEO. I enjoy combining creativity and technical knowledge to boost online presence and deliver measurable results. I thrive on curiosity, teamwork, and a proactive approach to challenges. Passionate about digital marketing, I aim to help businesses grow by leveraging SEO strategies and innovative marketing tools.…After five years of studying at the Toulouse School of Management, coupled with hands-on internships and experience in marketing and communications, I've decided to focus my career on SEO. I enjoy combining creativity and technical knowledge to boost online presence and deliver measurable results. I thrive on curiosity, teamwork, and a proactive approach to challenges. Passionate about digital marketing, I aim to help businesses grow by leveraging SEO strategies and innovative marketing tools.

Available to hire

After five years of studying at the Toulouse School of Management, coupled with hands-on internships and experience in marketing and communications, I’ve decided to focus my career on SEO. I enjoy combining creativity and technical knowledge to boost online presence and deliver measurable results.

I thrive on curiosity, teamwork, and a proactive approach to challenges. Passionate about digital marketing, I aim to help businesses grow by leveraging SEO strategies and innovative marketing tools.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Marketing & SEO Manager at Alma

June 30, 2023 - July 24, 2025

Conducted semantic audits including keyword research and developed semantic cocoon for media aimed at small retail businesses. Created blog content including netlinking, internal linking, copywriting, and publication of one article per week. Designed and managed SEO briefs for copywriters, updated the entire blog by adding CTAs and standardizing articles, and performed SEO rework. Created landing pages with A/B testing and designed and followed up an SEO Roadmap. Managed loyalty projects including development and configuration of a Sales Guide landing page and automated email campaigns for merchants. Achieved 1st position on relevant keywords for a specific article and produced 4 SEO briefs weekly for copywriters.

Marketing & SEO Manager at Alma

June 1, 2023 - July 24, 2025

Managed semantic audit for keyword research and creation of media targeting small retail businesses. Created blog content including netlinking, internal linking and copywriting, with weekly article publication. Designed and managed SEO briefs for copywriters, updated the entire blog with CTAs and SEO rework. Created landing pages and A/B tested them. Led the SEO Roadmap design and follow-up. Managed a loyalty project including the development of a Sales Guide landing page and automated email sending for merchants. Achieved first result rankings for relevant keywords and produced 4 SEO briefs per week.

Marketing Assistant at Nordet & Co

June 30, 2022 - July 24, 2025

Developed brand content including annual newsletter calendars for Iris + Arlo and Nordet & Co customers. Created communication strategies with market research, brand identity development, and communications plans for client launches. Wrote specialized articles for clients’ content marketing initiatives.

Marketing & SEO Assistant at Rue des Vignerons

June 30, 2021 - July 24, 2025

Developed an affiliation program with ROI-oriented SEO strategies. Created and optimized editorial content and updated existing articles. Planned and followed up on paid social media campaigns. Designed and sent monthly newsletters to customers and hosted loyalty projects. Produced weekly performance reports on marketing activities.

Marketing Assistant at Nordet & Co

June 30, 2021 - July 24, 2025

Developed annual newsletter calendar for Iris + Arlo and Nordet & Co customers. Conducted market research and developed brand identity and communications plan for a client launch. Wrote specialized content articles for clients.

Marketing & SEO Assistant at Rue des Vignerons

June 30, 2020 - July 24, 2025

Developed an affiliation program with ROI-oriented SEO approach. Wrote and updated SEO-optimized editorial content. Planned and followed-up paid social media campaigns. Designed and sent monthly newsletters to customers and domains on the site. Performed weekly performance reporting.