Hi, I'm Mandy Power, a B2B marketing consultant with over ten years of experience helping companies develop effective marketing strategies, manage partner marketing, and execute impactful campaigns. I've had the privilege to work with a diverse range of clients, including manufacturers launching new services, telecommunications providers expanding their channels, and market research firms aiming to grow globally. I’m passionate about driving growth and working closely with teams to strategically plan and activate marketing initiatives. Whether managing market development funds or coaching internal teams, I strive to deliver measurable results and build strong marketing foundations that support business goals.

Mandy Power

Hi, I'm Mandy Power, a B2B marketing consultant with over ten years of experience helping companies develop effective marketing strategies, manage partner marketing, and execute impactful campaigns. I've had the privilege to work with a diverse range of clients, including manufacturers launching new services, telecommunications providers expanding their channels, and market research firms aiming to grow globally. I’m passionate about driving growth and working closely with teams to strategically plan and activate marketing initiatives. Whether managing market development funds or coaching internal teams, I strive to deliver measurable results and build strong marketing foundations that support business goals.

Available to hire

Hi, I’m Mandy Power, a B2B marketing consultant with over ten years of experience helping companies develop effective marketing strategies, manage partner marketing, and execute impactful campaigns. I’ve had the privilege to work with a diverse range of clients, including manufacturers launching new services, telecommunications providers expanding their channels, and market research firms aiming to grow globally.

I’m passionate about driving growth and working closely with teams to strategically plan and activate marketing initiatives. Whether managing market development funds or coaching internal teams, I strive to deliver measurable results and build strong marketing foundations that support business goals.

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Experience Level

Expert
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Intermediate
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Language

English
Fluent

Work Experience

Marketing Consultant at Mandy Power Consulting
January 1, 2020 - Present
As a B2B marketing consultant, I develop marketing strategies, manage partner marketing, oversee marketing campaigns, and handle social media channels and websites. I've supported various clients, including manufacturers launching new software services, telecommunications providers growing their channel marketing, and executive marketing teams in global CPG firms, delivering significant marketing-influenced revenue.
Channel Marketing Leader, North America Ecosystem at IBM
March 31, 2020 - July 24, 2025
Created marketing strategies to recruit and activate over 700 partners, driving more than $900 million in incremental revenue over three years. Concepted and launched an embed partner program with a three-tier benefit structure to strategically support partner growth.
Cloud Marketing Manager, North America Ecosystem at IBM
July 1, 2019 - July 24, 2025
Collaborated with C-suite executives on digital marketing strategies that increased IBM Cloud usage and revenue. Worked closely with sales teams to achieve more than 60% year-to-year growth in cloud channel revenue. Managed over $500,000 in market development funds for partner-driven marketing campaigns.
Content Marketing Manager for IBM and SAP Alliance at IBM
April 1, 2017 - July 24, 2025
Worked alongside SAP alliance managers to create joint marketing campaigns targeting enterprise C-suite buyers focused on digital transformation. Created six e-books addressing key executive pain points, which were downloaded over 8,000 times.

Education

Bachelor of Arts at Baylor University
January 1, 2000 - December 31, 2004

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Manufacturing, Telecommunications, Software & Internet, Professional Services