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I am a detail-oriented Digital Marketing Data Specialist with 4 years of experience leveraging analytics to optimize campaign performance, improve ROI, and drive customer engagement in healthcare and financial sectors. I specialize in A/B testing, marketing funnel analysis, and customer segmentation, with strong skills in dashboard development using tools like Google Analytics, Tableau, Power BI, and Alteryx. I adeptly blend marketing data from various platforms to generate actionable insights and collaborate closely with cross-functional teams to enhance decision-making and campaign efficiency. Currently, I work at CVS Health where I develop dashboards, automate reporting, and conduct deep analyses to optimize marketing campaigns. Previously, at Zensar Technologies, I improved media spend efficiency, designed predictive models, and automated ETL workflows. I am passionate about using data to tell compelling stories that drive measurable marketing success while ensuring compliance with privacy regulations such as GDPR and HIPAA.…I am a detail-oriented Digital Marketing Data Specialist with 4 years of experience leveraging analytics to optimize campaign performance, improve ROI, and drive customer engagement in healthcare and financial sectors. I specialize in A/B testing, marketing funnel analysis, and customer segmentation, with strong skills in dashboard development using tools like Google Analytics, Tableau, Power BI, and Alteryx. I adeptly blend marketing data from various platforms to generate actionable insights and collaborate closely with cross-functional teams to enhance decision-making and campaign efficiency. Currently, I work at CVS Health where I develop dashboards, automate reporting, and conduct deep analyses to optimize marketing campaigns. Previously, at Zensar Technologies, I improved media spend efficiency, designed predictive models, and automated ETL workflows. I am passionate about using data to tell compelling stories that drive measurable marketing success while ensuring compliance with privacy regulations such as GDPR and HIPAA.

Nandan Reddy Vudumula

Data Analyst, Marketing Strategist, Digital Marketer, +3

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I am a detail-oriented Digital Marketing Data Specialist with 4 years of experience leveraging analytics to optimize campaign performance, improve ROI, and drive customer engagement in healthcare and financial sectors. I specialize in A/B testing, marketing funnel analysis, and customer segmentation, with strong skills in dashboard development using tools like Google Analytics, Tableau, Power BI, and Alteryx. I adeptly blend marketing data from various platforms to generate actionable insights and collaborate closely with cross-functional teams to enhance decision-making and campaign efficiency. Currently, I work at CVS Health where I develop dashboards, automate reporting, and conduct deep analyses to optimize marketing campaigns. Previously, at Zensar Technologies, I improved media spend efficiency, designed predictive models, and automated ETL workflows. I am passionate about using data to tell compelling stories that drive measurable marketing success while ensuring compliance with privacy regulations such as GDPR and HIPAA.…I am a detail-oriented Digital Marketing Data Specialist with 4 years of experience leveraging analytics to optimize campaign performance, improve ROI, and drive customer engagement in healthcare and financial sectors. I specialize in A/B testing, marketing funnel analysis, and customer segmentation, with strong skills in dashboard development using tools like Google Analytics, Tableau, Power BI, and Alteryx. I adeptly blend marketing data from various platforms to generate actionable insights and collaborate closely with cross-functional teams to enhance decision-making and campaign efficiency. Currently, I work at CVS Health where I develop dashboards, automate reporting, and conduct deep analyses to optimize marketing campaigns. Previously, at Zensar Technologies, I improved media spend efficiency, designed predictive models, and automated ETL workflows. I am passionate about using data to tell compelling stories that drive measurable marketing success while ensuring compliance with privacy regulations such as GDPR and HIPAA.

Available to hire

I am a detail-oriented Digital Marketing Data Specialist with 4 years of experience leveraging analytics to optimize campaign performance, improve ROI, and drive customer engagement in healthcare and financial sectors. I specialize in A/B testing, marketing funnel analysis, and customer segmentation, with strong skills in dashboard development using tools like Google Analytics, Tableau, Power BI, and Alteryx. I adeptly blend marketing data from various platforms to generate actionable insights and collaborate closely with cross-functional teams to enhance decision-making and campaign efficiency.

Currently, I work at CVS Health where I develop dashboards, automate reporting, and conduct deep analyses to optimize marketing campaigns. Previously, at Zensar Technologies, I improved media spend efficiency, designed predictive models, and automated ETL workflows. I am passionate about using data to tell compelling stories that drive measurable marketing success while ensuring compliance with privacy regulations such as GDPR and HIPAA.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Digital Marketing Data Analyst at CVS Health – TX

August 1, 2024 - Present

Developed cross-platform dashboards in Tableau and Power BI to monitor marketing KPIs, improving reporting speed by 35%. Automated weekly campaign performance reports using Alteryx, reducing manual reporting effort by 40%. Conducted deep-dive CRM and engagement data analysis for patient/customer segmentation. Built SQL queries on Snowflake and Azure Synapse Analytics to analyze web and ad data, optimizing budget allocations. Executed A/B testing on emails and ads, boosting open and click-through rates significantly. Collaborated with cross-functional teams to define KPIs aligned with marketing objectives. Merged analytics data to develop full-funnel attribution models, enhancing ROI visibility. Ensured GDPR, HIPAA, and CMS compliance in data workflows. Analyzed seasonal marketing trends in Medicare and Medicaid channels. Used Python to clean and transform large datasets and supported retargeting strategies through segmentation.

Marketing Data Analyst at Zensar Technologies – India

June 30, 2023 - July 24, 2025

Analyzed multi-channel campaign data across Google Ads, Facebook Ads, and email platforms to optimize media spend and increase conversion rates by 27%. Designed marketing dashboards in Power BI for real-time insights. Built predictive models in Python for customer behavior forecasting that improved campaign segmentation and targeting. Conducted A/B and multivariate testing to raise product landing page conversions by 15%. Automated ETL workflows with AWS Glue to consolidate data. Collaborated with campaign and creative teams, utilizing heatmaps and performance data to optimize creatives. Developed SQL queries for cohort analysis and customer segmentation. Integrated Google Analytics and Tag Manager for customer journey insights. Implemented segmentation logic that increased personalized engagement and decreased unsubscribe rates. Presented weekly marketing insights to stakeholders and supported compliance with GDPR and RBI/SEBI standards.

Digital Marketing Data Analyst at CVS Health – TX

August 1, 2024 - Present

Developed cross-platform dashboards to monitor marketing KPIs improving reporting speed by 35%. Automated weekly campaign performance reports reducing manual efforts by 40%. Conducted segmentation analysis using CRM data to target campaigns effectively. Built SQL queries on Snowflake and Azure Synapse Analytics for budget optimization. Executed A/B testing raising email open rates by 22% and click-through rates by 18%. Collaborated with teams to define KPIs aligned with marketing goals and ensured data compliance with GDPR and HIPAA. Linked Google Analytics with sales systems to enhance ROI visibility through attribution models. Analyzed seasonal trends for Medicare and Medicaid to enhance targeting. Used Python for large dataset transformation supporting dashboard automation. Supported retargeting strategies through user segmentation based on behavior and lead scores.

Marketing Data Analyst at Zensar Technologies – India

June 30, 2023 - August 5, 2025

Analyzed multi-channel campaign data to optimize media spend and boost conversion rates by 27%. Designed and implemented dashboards in Power BI for real-time campaign metrics. Built predictive models in Python to forecast customer behavior enhancing segmentation. Conducted A/B and multivariate tests increasing landing page conversions by 15%. Automated ETL workflows consolidating data into centralized analytics layers using AWS Glue. Collaborated with creative teams to optimize ad creatives using heatmaps and performance data. Developed cohort analysis using SQL to identify churn risks and high-LTV segments. Integrated Google Analytics and Tag Manager improving customer journey analysis for e-commerce. Implemented customer segmentation logic, increasing engagement and reducing unsubscribes. Presented weekly insights and ensured GDPR and RBI/SEBI compliance in data handling.

Digital Marketing Data Analyst at CVS Health

August 1, 2024 - Present

Developed cross-platform dashboards that improved reporting speed by 35%. Automated weekly campaign performance reports reducing manual work by 40%. Conducted patient and customer segmentation analyses for targeted campaigns. Built SQL queries for web traffic and ad performance optimization. Executed successful A/B tests increasing open and click-through rates. Aligned KPIs with marketing goals and ensured compliance with GDPR, HIPAA, and CMS standards. Merged Google Analytics data with sales systems for attribution modeling. Supported retargeting and nurturing strategies through segmentation and data transformation using Python.

Marketing Data Analyst at Zensar Technologies

June 30, 2023 - September 4, 2025

Analyzed multi-channel campaign data to optimize spend and boost conversion rates by 27%. Designed performance dashboards for real-time leadership insights. Created predictive models to forecast customer behavior and enhance segmentation. Conducted A/B and multivariate testing that improved landing page conversions by 15%. Automated ETL workflows integrating campaign and CRM data. Collaborated with creative teams to optimize ad creatives using data insights. Developed cohort analyses to identify churn risks and high-value segments. Ensured GDPR and RBI/SEBI compliance in data handling. Presented performance insights to stakeholders regularly.